1. INTRODUCTION:
For completion of the BBA degree all of the North South University students have to go
through an internship program in an organization. BBA students here require to undergo
internship program where they match practical knowledge with that of theoretical knowledge
which the acquired throughout the degree. The degree doesn’t complete unless a written report
submitted to the faculty, basing on what have the students learned through the internship
program. Being a student of BBA (major in Finance and Marketing), I have the opportunity to
work at Premier Bank Limited, Banani Branch. This report is prepared based on by observation
during the tenor I was with them.
BROAD OBJECTIVE
The broad objective of the study is to raise the real picture of retail banking division, moreover
draw a comparative picture of Premier Bank credit card and identify the trend of the credit card
customers to find the loop hole of the existing service provided by the PBL.
SPECIFIC OBJECTIVES
The broad objective of study is to draw an overall view of satisfaction level of credit card
customers and then identify the rank and prospects of Premier bank limited.
• To ascertain the growth trend of Premier Bank Retail Banking in light of the present
practiced interest rate.
• To discover the preferred attributes and satisfaction level of the clients of Premier Bank
Limited to choose credit card.
• Comparison of Premier bank Asset Product and Liability products related charges with
others bank.
• Market share analysis of the card offering organizations (issuers).
• To compare their product and service offerings
• To describe the detailed operational procedure of credit card along with their associated
benefits.