This document summarizes the business plan for a solar panel sales company in Brazil. The company aims to sell high-quality solar panels, promoting environmental responsibility. Its mission is to transmit environmental responsibility and its vision is to be a well-known brand providing renewable energy in the state of Rio de Janeiro within five years. The business plan outlines goals such as making solar power well known in the state and offering installation services to clients. It also performs a SWOT analysis and presents details on solar panel kits and pricing.

1. Mariana Gradin
Mentor:
Evandro Teixeira Gesteira
CURSO DE GRADUAÇÃO EM ADMINISTRAÇÃO

2. ABOUT THE
COMPANY

3. COMPANY MARKET
SUSTAINABILITY
GUARANTEED
SAVING
NATIONAL AND
INTERNATIONAL
GROWTH
COUNTRYSIDE GROWTH
PROPITIOUS CLIMATE

4. TARGET
AUDIENCE
PRODUCT
COMPETITIVE
ADVANTAGE
KITS:
SOLAR PANEL
HOTELS
SMALL COMPANIES
CONDOS
IMMEDIATE
DELIVERY
HIGH TECHNOLOGY

5. STRATEGIC
BUSINESS
PLAN

6. MISSION
SELL HIGH QUALITY SOLAR PANELS,
TRANSMITING ENVIRONMENTAL
RESPONSIBILITY
VISION
BE A HIGHLY WELL KNOWN TRADE MARK
FOR PROVIDING RENEWABLE ENERGY IN
RMS IN FIVE YEARS

7. GOALS
1 – SHOW THE RMS THE SOLAR POWER
BENEFITS, CREATING THE NECESSITY OF
HAVING THE PRODUCT.
2 – TO ALWAYS OFFER HIGH TECHNOLOGY
3 – TO OFFER INSTALATION TO THE
CLIENTS IN THE FUTURE

8. TARGETS
1 – MAKE SOLAR PANEL WELL KNOWN IN
RMS IN TEN YEARS
2 – HIRE AN ELECTRICAL ENGINEER TO
MAKE RESEARCHES AND INSTALL THE
SYSTEM
3 – BUILD A SOLAR PANEL INDUSTRY IN
FIVE YEARS

9. STRENGTHS
•SELLER WITH A GREAT PERSUASION
•IMMEDIATE DELIVERY
THREATS
•ONLINE STORES
•NON-SPECIALISED STORES IN
SALVADOR
•UNKNOWN PRODUCT
OPPORTUNITIES
•EXPLORE THE SOLAR POWER
GROWTH
•2014 WORLD CUP (MORE TOURISTS)
•COMPARISON WITH WORLD MARKET
•ENVIRONMENTAL FRIENDLY
PRODUCT
WEAKNESSES
•SMALL STOCK
•DO NOT OFFER INSTALLATION
SWOT ANALYSIS

10. HOW DOES THE
BUSINESS WORK?

11. MEDICAL LABORATORIES

12. SUPPLIER
SOLAR PANELS ORIGIN
CHINA

13. PRODUCTS
DETAILS AND
PRICES

14. NOME DO KIT COMPONENTES DO KIT *DETALHES MARCA
PREÇO DO
FORNECEDOR
PREÇO DE
VENDA COM
MARGEM DE
LUCRO DE 15%
KIT BÁSICO
CENTRAL
6 painéis solares
fotovoltaicos Jetion JT235PC
e ou equivalente + 1 Inversor
SMA Sunny Boy 1200
Kit Grid-Tie SMA
1,4kWp (6x 235Wp),
até 200kWh/mês
SMA R$ 10.839,00 R$ 12.464,85
KIT CONDOMÍNIO/
HOTEL CENTRAL
36 painéis solares
fotovoltaicos Jetion JT235PC
e ou equivalente + 2
Inversores SMA Sunny Boy
SB3300
Kit Grid-Tie SMA
8,5kWp (36x 235Wp)
- até 1200 kWh/mês
SMA 45.319,00R$ 52.116,85R$
KIT MINI
MULTIPLUS
2 Painéis solares
fotovoltaicos Jetion JT235PC
e ou equivalente + 2
Microinversors i-Energy
GT260 - 260W / 220V / MC4
+ 1 Cabo AC de 5m para
conectar a série de
inversores à rede. O cabo
vem montado com conector
específico para os
microinversores i-Energy e
uma tampa para isolar o
primeiro microinversor da
série
Kit Grid-Tie
Microinversor GT260 -
470Wp (2 paineis + 2
MIs + cabo AC) -
Entre 50 e 70
kwh/mês
IENERGY 4.299,00R$ R$ 4.943,85
KIT MASTER
MULTIPLUS
12 Painéis solares
fotovoltaicos Jetion JT235PC
e ou equivalente + 12
Microinversores i-Energy
GT260 - 260W / 220V / MC4
+ 1 Cabo AC de 5m para
conectar a série de
inversores à rede. O cabo
vem montado com conector
específico para os
microinversores i-Energy e
uma tampa para isolar o
primeiro microinversor da
série
Kit Grid-Tie
Microinversor GT260 -
2.820Wp (12 paineis
+ 12 MIs + cabo AC) -
420 kwh/mês
IENERGY 22.899,00R$ 26.333,85R$
KITS COM INVERSOR CENTRAL
KITS COM MINI INVERSORES

15. Microinversores (Grid-tie) – New
inversor type. Different from the
traditional ones (central inversor).
Each microinversor is connected to
each solar panel.
Advantages: Better efficiency, easier to
install, modularity, longer life,
maintanence facility.

16. THANK YOU!
MARIANA GRADIN