Marketing plan developed during internship under Prof. Sameer Mathur

1. Think Healthcare, think us

3. • No more running from one chemist store to another when in need of
medicines! Medicians brings to you an online medicine store, which can
be accessed for all health needs. We are focused towards making
healthcare accessible and affordable, and so give you plenty of options
in terms of medicine substitutes.
• With Medicians, you can know about the composition of medicines
prescribed to you by your doctor and search for its cheaper but equally
effective substitute. With online medicine delivery, we believe in taking
stress off your shoulders and helping you focus only on your recovery.

4. PROBLEMS FACED BY PATIENTS

5. • Availability and affordability of healthcare services
• Lack of transparency and knowledge
• Maintaining bulky files of health records and reports
• Ineffective communication between doctor and patient, especially
during second opinions and between consecutive visits

7. WHAT MEDICIANS DOES:
Mobile phonepharmacy
• ForNon-prescription medicines:
noprescription required
• ForPrescription medicines:First
uploadaprescription
90mindoorstep delivery
Key features:

8. Digitizationofyourprescription
Learnmoreaboutyourmedicinesaltsand find
cheaper substitutes

9. Medicalvaultforalltestreports  Healthcareblogsandarticles
• Keep allhealthrelateddocsanddatasecurelyon
cloud,accessibleanytimeanywhere

10. DISTRIBUTION

11. MARKET SIZE
ThereisafairlyHugemarketforHealthcareandPharmaceuticalin
India withcollectiveexpectedsizeUSD$335Billionby2020.
Accordingtocurrenttrendspeopleare gettingattractedtowards
onlinepharmaciesandhealthcareserviceprovidersconsideringitas
thesmarterchoice. Governmenthas alsospokeninsupportofthe
concept.

12. TARGET AUDIENCE
Patientswhorequiremedicinesandotherhealthcareproductsregularlyneed
tobeidentified.
TheGenYaudiencewhowillbethefirstmoverstodigitizationandwhotrust
onlinewalletsandpaymentsneedtobetargeted.
Peoplewithchronicillnessneedtobetargeted.

13. STRATEGIES

14. TIE-UPS
• Thesaleofmedicinesandhealthcareproductswilldonethroughtie-upswith
localpharmacistswhowillberesponsiblefortheintimedelivery ofproducts.
• Thepharmacieswillgettheordersbasedonthepincodeselected.

15. BUSINESS MODEL
Therecanbemultiplepossiblerevenuestreams,butthemainpointsare:
•CommissionsandMarginsinproductsandservicesbeingsoldthroughthe
platformwillconstitutemostoftherevenue.
•Marketingofproductsamongcommunityandthedatasoformedwillalso
createvalue.

16. MARKETING STRATEGY
Go-To Market Strategy
• Wemakeaplatformandservice soreliableandeffectivethatwecan
dependonviralandstickymarketingtosomeextent.
•FortheApplicationandCloudPlatform,weoughttoadoptthe Top-
DownApproachasweidentifyourearlyadopterstobelongtotheuppertier
ofconsumersandeveryoneseemstofollowsuite.

17. DIGITAL MARKETING

18. BLOGGING AND SOCIAL MEDIA
MARKETING

19. FREE VERSION
Features included
 Mobilephone pharmacy(1 daydelivery)
 HealthcareBlogs andarticles
PREMIUM VERSION(PAID)
Features included
 Mobilephone pharmacy(90 min delivery)
 HealthcareBlogs andarticles
Digitizationofsubscription
Saltdescription of the medicines
Lookingfor alternateandcheaper medicines.

20. • Withgainofpopularity,theapplicationcanbeusedforbookingappointments
withdoctors.
• Bookingofhospitalandnursinghomebedscouldalsobeintegrated.
• Aspecialambulancecallfeaturecouldbeaddedinsituationsofemergency.
• Ane-Consultingfeatureforbasicillnessescanbeadded.
OPPORTUNITIES

21. BRAND POSITIONING

22. COMPETITION

23. POINTS OF PARITY
Bothofthemtargetthesamecustomers
Botharemobilephonepharmacies
Blogandhealthcare articles
Alternate medicine recommendations
Biggest Competitor -

24. POINTS OF DIFFERENCES
Mediciansoffer90mindelivery whereas1mgoffers1daydelivery
Digitizationofhand-writtenprescriptions
Online vaultforallhealthcarerecords
Online viewing andanalyzing testreports
Mediciansprojectsitselfastotalhealthcarebrandwhereas 1mgismore
concentratedone-pharmacy
Mediciansplantoincorporate bookingofbedsinhospitalsandnursing homes

25. DISCLAIMER
This Presentation is based on the knowledge and experience
gained by Rishabh Bhutani , MSIT Delhi, during an internship on
“Marketing Management” under Prof. Sameer Mathur, IIM-L.