2. (1917):
The company introduced to the market the water Crystal.
Jammed solid water, the whole.
(1924):
One of the drinks of the company, Freskola, the " Medal of
Gold gained Great Cross.
(1954):
There appeared the Apple Postobón, product in which the
doctor Carlos Ardila Lülle had a key participation in his
development.
(1999):
The moisturizing drinks with Squash, specially for
sportsmen, brand that reached 30 % of participation in this
category in Colombia.
3. POSTOBON’S MISSION
Postobon´s Company wants to be the leader
in the development, production and marketing
of refreshing not alcoholic drinks to satisfy
the tastes and needs of the consumers.
https://www.google.com.co/search?q=POSTOB
ON&source=lnms&tbm=isch&sa=X&ved=0CAc
Q_AUoAWoVChMIp8HxiKSbyQIVxj4mCh2mqQ
9V&biw=1242&bih=606#imgrc=weE6VK3g6PC
_pM%3A
https://www.google.com.co/search?q=POSTOBO
N&source=lnms&tbm=isch&sa=X&ved=0CAcQ_A
UoAWoVChMIp8HxiKSbyQIVxj4mCh2mqQ9V&biw
=1242&bih=606#tbm=isch&q=empresa+postobon
&imgrc=m_Uh2fUZ0Nqe7M%3A
4. POSTOBON’S VISION
Postobón´s Company wants to be competitive
company recognized by his dynamism in developing
and offering drinks that overcome the expectations
of the consumers and of the clients on the different
markets of the continent American South.
https://www.google.com.co/search?q=POSTOBON
&source=lnms&tbm=isch&sa=X&ved=0CAcQ_AUo
AWoVChMIp8HxiKSbyQIVxj4mCh2mqQ9V&biw=12
42&bih=606#tbm=isch&q=postobon+vision&imgrc
=eJRrQiPFEDohKM%3A
5. GENERAL MANAGER
ADMINISTRATIVE MANAGER
DEPARTMENT
OF GOODS
FINANCE
DEPARTMENT
DEPARTMENT
OF HUMAN
TALENT
DEPARTMENT
OF LOGISTICS
ADVERTISING
SALES
MERCHANT
SELLERS
COMERCIALS
BOOSTERS
BOOK-KEEPER
AUXILIARY
BOOK-KEEPER
ASSISTANTS
GLIDING
AND
CONTROL
OF OFFICE
STORAGE
AND
OFFICE
TRANSPORT
AND
DELIVERY
6. POSTOBON’S GOODS
Gaseosas Postobón: Orange, Apple, Grappe, Kola, Pineapple, Tamarind and Lemonade
Jugos Hit: Mango, Lulo, Orange Pineapple, Blackberry, Tropicals Fruits, Grapefruit, Oat
and Fruit + Milk
Agua Cristal y Agua Oasis
Néctar Hit: Apple, Pear, Mango and Peach
Gaseosas Speed: Kola, Apple, Grapefruit, Orange and Grape
Jugos Tutti Frutti: Oat, Orange, Blackberry and Guayaba
7 Up
Pepsi Cola
Canada Dry: Ginger Ale
Colombiana (Gaseous drink with flavor to Tail)
Bretaña (Soda)
Gaseosa Popular (With flavor to zapote)
Gaseosa Lux (With flavor to Blackberry)
Squash y Gatorade (Moisturizing drinks)
Lipton y Mr Tea (Drinks with flavor to Tea)
Mountain Dew
Gaseosas Hipinto: Kola and Pineapple
Freskola (Gaseous drink)
Peak (Drink Energizante based on guarana)
H2OH! (It waters down with flavors to Orange, Mandarin, Maracuya and Lim)
Tropi Kola
Twist Tea
https://www.google.com.co/s
earch?q=postobon+producto
s&espv=2&biw=1242&bih=56
6&source=lnms&tbm=isch&s
a=X&ved=0CAYQ_AUoAWoVC
hMIsYHbmq-
byQIVjO0mCh1OjAJS#imgrc=S
PtUlEiv8a-kbM%3A
7. POSTOBON’S SERVICES
The philosophy of this company is focused
towards the service supporting our awkward
workers, in search of the constant
improvement of our processes and results.
https://www.google.com.c
o/search?q=postobon+e
mpresa&espv=2&biw=124
2&bih=566&source=lnms
&tbm=isch&sa=X&sqi=2&
ved=0CAYQ_AUoAWoVC
hMI5aik57SbyQIVxiQmCh
08hgLB#imgrc=NaB0PMM
QFE2XwM%3A
8. POSTOBON’S EXPORTS
• Description of the Exportable offer:
• Refreshing not alcoholic drinks
• Target markets of exports:
I. Spain
II. United States
III. Netherlands
IV. Aruba
V. Italy https://www.google.com.co/search?q=EXPORTA
CIONES+POSTOBON&source=lnms&tbm=isch&sa
=X&ved=0CAcQ_AUoAWoVChMIotaDvrebyQIVgy
0mCh3HwgBz&biw=1242&bih=606#imgrc=8tt6z
v0rCEl8dM%3A
9. POSTOBON’S IMPORTS
This company realizes certain imports of
products more natural that they contribute
the health of the consumer; such as
carbonates.
https://www.google.com.co/search
?q=IMPORTACIONES+POSTOBON
&source=lnms&tbm=isch&sa=X&v
ed=0CAcQ_AUoAWoVChMI9tXazL
ubyQIVxeImCh0VLgtN&biw=1242
&bih=566#imgrc=2Cdccje3e6zJTM
%3A
10. POSTOBON’S ABROAD PROJECTION
Postobón’s Company respects the
procedure of preservation of the order and
the institucionalidad; this way guaranteeing
a better quality of life to our foreign
suppliers but simultaneously having.
https://www.google.com.co/
search?q=proyeccion+extranj
era&source=lnms&tbm=isch
&sa=X&ved=0CAcQ_AUoAWo
VChMIt8fFssGbyQIVATomCh3
ouQ0X&biw=1242&bih=606#
imgrc=2ef-66MUA-KG-M%3A
11. BAVARIA’S HISTORY
(1889):
Birth of the Bavaria’s foundation in the
suburbs of Bogota.
(1894):
The Pilsener beer enters to the market.
(1899):
The first records of brand of the Bavaria’s
beers.
(1999):
The first Bavaria’s centenary after having
being founded.
12. BAVARIA’S MISSION
Bavaria’s Company wants to grows on the
market to a consumption per the annual
capital of 60 liters, assuring the leadership of
our portfolio of national and international
brands in each of the categories of drinks.
https://www.google.com.co/search?q=bav
aria&source=lnms&tbm=isch&sa=X&ved=
0CAcQ_AUoAWoVChMIrbqrosydyQIVhTkm
Ch2UoAG2&biw=1242&bih=606#imgrc=Ld
fqcdw2GiYAtM%3A
13. BAVARIA’S VISION
Bavaria’s Company wants to be the
company most admired in Colombia and a
great contributor to SABMiller's global
reputation.
https://www.google.com.co/search?q=bavaria&source=lnms&tbm=isch&sa=X&ved=0CAcQ_
AUoAWoVChMIrbqrosydyQIVhTkmCh2UoAG2&biw=1242&bih=606#tbm=isch&q=empresa+
bavaria&imgrc=tE0TJgXW-6tYFM%3A
14. CORPORATE VALUES
Honesty and sincerity
Justice and equity
Mutual respect and dignity
Surrender of accounts and
responsibility