Presented

1. PHOTO FRAME
Aesthetic Excellence, hand-carved,
artistically rich photo frames.

2. To design and develop a range of wooden
photo frames featuring authentic cultural
carved patterns.
* To establish a strong brand identity around
cultural craftsmanship.
* To achieve a balance between traditional
aesthetics and modern functionality.
PROJECT GOALS

3. Patent Research
Globally:
Focus is on mechanical aspects (collapsible, adjustable,
mounting).
Design patents: exist for luxury decorative patterns.
New tech: 3D printing is a newer patent area for replicating
carving.
In Ethiopian :
Very limited formal patenting. Artisans rely on
traditional knowledge and informal community
craftsmanship, not legal protection.

4. Market Trends
Global Market :
* Trends: High demand for handmade, sustainable, and local art.
* E-commerce: Handmade products are selling well online.
* Luxury: Custom, hand-carved frames are gaining status in high-end design.
Ethiopian Market :
* Key Areas: Strong demand in major cities
* Rising Middle Class: Growing interest in home decor.
* Cultural Events: Weddings, graduations drive demand for framed art.
* Tourism: Opportunity to export authentic Ethiopian crafts/frames.

5. SWOT ANALYSIS
Strength Weakness Opportunity Threats
Unique Artistic Value High Production Costs Growing Demand
for Handmade
goods
Economic Instability
Raw Material Scarcity
Cultural Appeal Limited Supply Cultural Exports Competition
Sustainability Fragility Customization Changing Trends
Premium Branding Inconsistent Quality Home Decor Boom Mass-Produced

6. Material Selection
Wood: common and sustainably sourced in Ethiopia (for the
frame parts).
Backing: High-quality, durable backing board (faizit) with easy-
to-use fasteners for securing photos.
Glazing: Real glass or high-clarity transparent for photo
protection.
Fasteners/Retainers: flexible metals tabs/points.
Hanging hardware/Display stand: rope loops, D­
-rings.
Finishing materials: varnish, cola.

7. FASTENERS
ROPE LOOP
CARVED WOODS
PHOTOS

8. FUNCITIONAL
REQUIREMENT

9. Photo Insertion & Security
* Easy Photo Access: Simple to put in and
take out photos.
* Secure Hold: Photo stays firmly in place
(no slipping).
* Sturdy Backing: Strong board behind
the photo that doesn't bend or warp.

10. Display Versatility
* Any Orientation: Works for both tall
(portrait) and wide (landscape) photos.
* Tabletop Stand: Includes a stable stand for
desks/shelves.
* Wall Hangers: Has hardware to securely
hang on a wall.
* Stable Display: Won't wobble on a surface
or when hung.

11. Protection of Photo
* Clear Cover: Has clear, scratch-
resistant glass or acrylic to protect the
photo. UV protection is a bonus.
* Dust & Moisture Guard: Keeps dust
and minor moisture away from the
photo.

12. Durability & Longevity
* Strong Build: Built to last, won't fall apart with
normal use.
* Resists Warping: Wood won't bend or twist due to
temperature/humidity changes.
* Durable Finish: Coating protects the wood and
looks good over time.

13. Ergonomics
Easy to Handle:
* Smooth Edges: No sharp parts on the frame
or carvings to hurt your hands.
* Good Grip: Easy to pick up and hold without
slipping.
* Balanced Weight: Not too heavy or awkward
to move.
Good to Look At (for you):
* Less Glare: The clear cover reduces
reflections so you can see the photo better.
* Clear View: The cover doesn't distort the
picture.

14. Stable Display:
* Won't Tip: If it has a stand, it's steady on a table.
* Stays Level: Hangs straight and securely on the wall.
* No Slipping: Won't slide off surfaces easily.
Simple to Use (for photos):
* Easy Photo Swap: Simple to open the back and
change pictures.
* No Pinching: Fingers won't get caught in the clips or
tabs.
* Safe Edges: Glass or acrylic edges are smooth, so you
don't cut yourself.

15.  The first concept draws from the geometric
patterns in * TIBEB * and * SHEMA *,
representing tradition and interconnectedness.
 The second concept is inspired by the * GOJO
BET *, a traditional Ethiopian house symbolizing
family, protection, and belonging.
CONCEPT:

16. DIMENTIONS

17. The photo frame part
Photo size: A5 paper size
(14.8 * 21 cm)
Frame size: width: 3.5cm
Frame Depth: 2 cm
Photo frame size: width: 21.8 cm
Height: 28 cm
No of photo frames: 4

18. The roof part
width: 100 cm
Depth: 2 cm
Height: 20 cm
Total Height: 49 cm
Total width: 100 cm

19. FINAL DESIGN

22. THANK YOU