This document outlines a business plan for FoodTrak, a mobile app that allows users to locate food trucks and make payments. The app offers loyalty rewards and free services like coupons and truck locations. Revenue comes from a 2.5% transaction fee and $3.99/month premium subscriptions. The plan is to partner with local food trucks for a free trial and events to build the user base. The goal is to track 25% of food truck sales in Boston within 5 years through the app's payment and analytics features.

1. FOOD
TRAK
JUST FOODTRAK YOUR FOOD TRUCK!

2. PROBLEMS

3. C
O
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S
U
M
E
R
F
O
O
D
T
R
U
C
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S

4. VALUE PROPOSITIONS
MOBILE PAYMENT CONVENIENCELOYALTY REWARD

6. WHAT MAKES US DIFFERENT?
Collaboration between usersVariety of free services

7. REVENUE STREAM
Reward System
2.5% service fee
Food Trucks
Advertisement
$3.99/month
QR Code &
Data Collection

8. C
O
N
S
U
M
E
R

9. PRICING STRATEGY
FOOD TRUCK USERS CONSUMERS
- Personal assistance service
- Constant meetings to fulfill their needs
- Direct sales
- Freemium
- Browsing through app
- Location of every food truck in
Boston and details about them
- Premium
- Coupons and updates
- Ordering services
FREE OF CHARGE

11. GO-TO-MARKET PLAN
Local food trucks and one-month free trial premium
membership.
Partnerships with Level Up to allow mobile
payments and redeem rewards.
Attending Food Festivals around Boston to build
more and greater connections.
Partnerships with popular food trucks like Clover
and arrange challenges.

13. COMPETITIVE ANALYSIS
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS

14. food truck marketFOOD TRUCK MARKET
59 different food truck companies in Boston, 335food trucks
250,000 students in Boston
857mndollars in nationwide sales by food trucks in 2014
9.3%Average industry revenue increase over the last 5 years
1.024bnExpected nationwide food truck revenue for 2017

15. Revenue
Premium User ~ $3.99/month
Premium Food Trucks ~
Expenses
Marketing ~ $2000
Insurance ~ $0
Research & Development ~ $8000
Rent $0
Financial Calculations

16. SOLUTION ANALYSIS
Average Number of Meals per day 150
Average Meal Price $7
Annual Sales Revenue $380,000
Estimated Sales Revenue with FoodTrak
(25% of influence)
$475,000

17. FUTURE EXPANSIONS (5 years)