Drive is a design firm in Dallas that focuses on clients in the medical field. It employs graphic designers, advertisers, videographers, and web designers. At Drive, tasks include website design, print media, branding, and using programs like Flash. The document outlines three learning objectives: 1) learning the 12 Brand Archetypes method for developing brand strategy, 2) understanding how Drive distributes work across print, web and video, and 3) gaining experience with Flash for designing product elements.

1. JUSTIN BURKS

2. What is Drive?
Drive is a design firm located in the Addison Circle area of Dallas. They focus
on mostly clients in the medical field but Drive encompasses a wide variety of
clientel. Drive Collective employees are skilled in many various design related
fields; including graphic design, advertising, video, and web design.

3. What do I do at Drive?
At Drive I complete a variety of design related tasks. Anything from website
designs, to print media, to branding.

4. My learning objectives
My Learning Objectives:
Objective #1:
Learn how to use the 12 Brand Archetypes method (used by Drive) to de-
velop a brand strategy and style for the Connect To A Cause brand.
Objective #2:
Learn how Drive distributes its work across print, web, and video.
Objective #3:
Learn how to utilize Flash to design and publish product elements (I have
not yet taked the Flash class, but Drive uses Flash often and it would be a
great oppurtunity to learn).

5. The 12 Brand Archetypes
The 12 Brand Archetypes:
the Caretaker
the Magician
the Sage
the Lover
the Ruler
the Creator
the Innocent
the Explorer
the Jester
the Loyalist
the Hero
the Rebel

6. The 12 Brand Archetypes

7. The 12 Brand Archetypes

8. Print Design

9. Web Design

10. Web Design

11. Web Design

12. Web Design

13. Flash Experience

14. Flash Experience

15. Flash experience
Drive has been a phenomenal learning experience. It has given me many real
world skills that I don't have the opportunity to learn and apply at school.