Betfair is an online betting exchange founded in 2000 with over 2 million registered users placing around 5 million bets per day. This document discusses how a mashup supports Betfair's brand values by representing the scale of Betfair, revealing its peer-to-peer nature, and empowering users through features like in-play betting and betting for or against outcomes. The mashup utilizes technologies like HTML, Flash, CSS, XML, and JavaScript as well as third party APIs from Google Maps, Betfair, Twitter and ESPN but has limitations around lack of integration and unreliable code.

1. Betosphere

2. Betfair key facts Founded in June 2000

3. Over 2,000,000 registered users

4. 5m bets placed a day

5. 300 bets a secondThe Betfair market

6. How this mashup supports the Betfair brand values

7. Stature Betfair truly global

8. Instills trust / legitimacy

9. Represents scaleCommunity Reveals P2P nature of Betfair

10. Differentiation from marketValue Empowers Users

11. Unlocks key USPs- In-Play betting- Betting for or against