This document provides information for a garment development assignment called Wild Heart. It includes details about the designer Rachel Bishop, target market analysis focusing on women ages 25-35 in southwestern US, fabric and color options, technical sketches of shirt and jeans, cost sheet, background on inspiration from the National Wild Horse Association, and promotional postcard and statement from Rachel Bishop.
This Attribution Case Study was documented in 2012 by Encore Media Metrics.
Special thanks for Lipman Advertising for participating in this case study.
For a copy please email info (at) encoremetrics.com or tweet to http://Twitter.com/EncoreMetrics
This Attribution Case Study was presented at Ad-Tech SF in April 2012 by Steve Latham, ceo of Encore Media Metrics.
Special thanks for Lipman Advertising for participating in this case study.
Feel free to download and use as you wish. Just remember to "Attribute" credit where it's due :-)
This Attribution Case Study was documented in 2012 by Encore Media Metrics.
Special thanks for Lipman Advertising for participating in this case study.
For a copy please email info (at) encoremetrics.com or tweet to http://Twitter.com/EncoreMetrics
This Attribution Case Study was presented at Ad-Tech SF in April 2012 by Steve Latham, ceo of Encore Media Metrics.
Special thanks for Lipman Advertising for participating in this case study.
Feel free to download and use as you wish. Just remember to "Attribute" credit where it's due :-)
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Interesante documento sobre el rol que pueden jugar los impuestos y transferencias como herramienta de redistribución. La eficiencia de una versus las otras.
4. Target Market Definiti
Age: 25-35 years old
Gender: Female
Geographic Location:
Southwestern states in the USA
Income: middle to upper class,
making $35,000-$80,000 annual
income
16. Cost Sheet
A M 110 Garment Development
Assignment Cost Sheet
Date 11/17/2011 Completed By Rachel Bishop Style Number #12
Line Category Item Description Color Yield Cost/Unit Cost Total Unit Cost
1 Main Fabric Burlington Cotton Sheeting White 2.25 1.75 3.9375
2 Piece Goods Interfacing Swift Interfacing White 0.34 0.5 0.17
3 Total 4.1075
Item Description Color Yield Cost/Unit Cost
4 C&C T-60 White 22 0.02 0.44
5 C&C T-40 White 100 0.01 1
6 Trim, Findings and C&C 16L-2 eye button White 8 0.025 0.2
7
8
Materials US Embroider
US Embroider
Flag Level
Flag Level
White
White
1
1
0.1
0.5
0.1
0.5
9 Total 2.24
Activity S.A.M. Rate Total Direct Labor
10 Cutting 0.45 $10.00 $4.50
11 Sewing 1.5 $8.00 $12.00
12 Direct Labor Pressing 0.15 $8.00 $1.20
13 Inspection 0.1 $8.00 $0.80
14 Total $18.50
Cost Center Unit Cost/Unit Cost
Overhead
15 Flat Rate 1 $2.00 $2.00
16 Total $2.00
Item Description Yield Cost/Unit Cost
17 Box 1 $1.00 $1.00
18 Plastic Bag 1 $0.02 $0.02
19 Shipping and Hangtag 1 $0.02 $0.02
20
21
Packing Expenses Mailing Label
Tape
1
1
$0.01
$0.03
$0.01
$0.03
22 Total $1.08
23 Total Cost $27.93
24 Profit Analysis Net Profit (40% of Cost) $11.17
25 Selling Price $39.10
$39.00
17. Background for Postcar
National Wild Horse
Association
“Preservation of the Born Free”
The National Wild Horse
Foundation (NWHA) is a non-
profit organization that was
established in 1971 after the
government passed the “Wild Free
Roaming Horses and Burros Act,”
protecting wild horses and burros
from capture, branding,
harassment or death. Its mission
20. Conclusion/Personal Sta
My name is Rachel Bishop. I am a
Junior at Colorado State University
studying apparel merchandising. I
enjoy creating artwork and design
that plays with peoples’
imaginations. I am inspired a lot by
the beauty and purity of nature.
For my clothing line Wild Heart, I
was especially inspired by my love
of horses and as well as by my
favorite places in the Southwest:
Santa Fe, NM; Sedona, AZ; and