Final ppt iim l
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This document outlines a business plan for developing an app that helps users find rental housing. The app would allow users to specify their housing needs and budget, and the company would work to acquire houses from landlords to meet those needs. Key aspects of the plan include analyzing the rental market, furnishing homes for rent, providing options for short-term stays, and ensuring occupancy through competitive pricing and efficient operations. The goals are to acquire 500 homes across locations and expand through advertising and word-of-mouth promotion.
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1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Final ppt iim l
- 1. An Outline
- 2. Who are we?
- 4. To develop an app which enables to • find a perfect house • customise it to requirement • schedule a visit
- 7. • The company would acquire houses from the landlords and then reach out to people looking for rental house. • We would analyze the market spectrum to bring the best rental solution, well tailoring customers needs and fitting in the azimuth of budget.
- 8. • Our customers need to tell us the requirements through our App while we find for them a perfect rental house.
- 12. Furnished homes: Customisation is a problem. Hefty rents
- 14. Broker fee Majority of the listings are stale or through brokers Way to get a home on rent often passes through heavy brokerage fee.
- 15. COMPETITION
- 17. Tenure of Stay: Our App would provide rental house options for even few months. People now don’t have to burn their pockets in hotels stay. They can enjoy comfortable, hassel free stay.
- 21. TACTICS
- 25. • Family looking for a full house • Singles looking for one room • Singles looking for one bed • People in town for short duration of stay (eg. On internships)
- 27. MONTHLY RENT PAID TO LANDLORD MARGIN (10%- 40%) Rent charged from tenants
- 28. • The App would Cover the entire rental housing spectrum • Building a inventory for low cost to house sourcing • Simplify operations via mobile applications • Ensure 100% occupancy • Allow buffer time of one week before reoccupancy • Initially keep margin to 15%
- 30. App/Technology Development Team expansion Housing acquisition Customer Acquisition Revenue
- 31. • Acquire 500 houses in different location • Advertisement on social media, newspapers, advertisement video • Focus on promotion via word of mouth • Expand team for better logistics
- 32. This presentation is created by Divya Nidhi Srivastava, IIT Roorkee, during a marketing internship under Prof. SAMEER MATHUR, IIM Lucknow. DISCLAIMER