Pegs the pegasus searches the world to find her meaning in life and her drive to visit new places pushes her to seek the desires of her heart. She is creative and enjoys designing. The document outlines a production plan to create a 60-90 second commercial or short video about Pegs that will use assets like YouTube clips, personal footage, and animation created in Adobe programs. The plan spans 15 weeks and includes steps for story outline, script, storyboarding, animatic, coloring, editing, sound design, and final changes.

1. DISCOVERY
STYLEGUIDE V3
Angel Jacobo

2. Pegs the Traveler
Pegs is a magnificent creature that grazes upon open meadows around the world and flies high up in the sky
showing off her glorious wings that match her perfect white coat. Pegs the ambitious pegasus searches the
world to find her meaning in life. Her drive to visit new places only pushers her to seek the desires of her heart.
She flies high in low in search of elements that will enable her to fine tune her craft in design.
High Concept:

3. Lighting
I plan on incorporating the bokeh
lighting to some of my clips.

4. Color
Scheme

5. Typography
Font

6. g
dG
raaß
{
&
Çlaudê
Garåmónd
1530
1989
0 1 2 3 4 5 6 7 8 9
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
garam
o
nd
The first Roman type designed by Claude Garamond
was used in an edition of the Erasmus book Paraph-
rasis in Elegantiarum Libros Laurentii Vallae pub-
lished in 1530. The Roman design was based on an
Aldus Manutius type. The only complete set of the
original Garamond was thought to have died with
Claude Garamond in 1561. The Garamond punches
made their way to the printing office of Christoph
Plantin in Antwerp, where they were used by Plantin
for many decades, and still exist in the Plantin-More-
tus museum. In 1592 that became an important source
of information about the Garamond types for later
scholars and designers.
The term Garamond is today applied to
Garamond's designs for the Latin alphabet.
Garamond designed type for the Greek
alphabet. They mimic the elegant handwrit-
ing of scribes and contain a vast variety of
ligatures. As these are quite impractical for
modern printing, several 'Garamond' re-
leases such as Adobe's contain Greek de-
signs that are either a compromise between
Garamond's upright Latin designs and his
slanted Greek ones or primarily inspired by
his Latin designs.
In 1989, Adobe Garamond is
designed by Robert Slimbach
for Adobe Systems, based on
the Roman types of Claude
Garamond. The font family
contains the regular, semibold,
and bold weights.
COUNTER
BASELINE
ASCEN
D
ER
DESCENDER
CAPHEIGHT
[
[
[
X-HEIGHT
[
Typography
Font

7. Music
I want my music to be instrumental
so I finally chose Desert Symphony by The Piano Guys.
I think this song would be perfect.

8. Films

9. Travel Movies

10. Books

11. SC___-___-___:_________________________Project__________________________________
REV: __________
Page__/__
Designing with Purpose01
1 4
2.0
Angel Jacobo
- Start off with bokeh lights or stars
- Blue Background
- Shape of the world grows in BG
- World in a green or yellow color
- The world will grow from nothing into full size
- Stars shooting (twinkling) in the distance
- Milky Way or Bokeh effect
- Text in White (or another bold color)
- Text in Helvetica or Georgia
- Jacobo Designs or Angel Jacobo appears
-Fly In
-Grow
-Dissolve

12. SC___-___-___:_________________________Project__________________________________
REV: __________
Page__/__
Designing with Purpose01
2 4
2.0
Angel Jacobo
- Bumper shifts over to clouds
- 3d camera shot of clouds
- Camera moves through clouds
- Ariel top view of Pegs flying through the clouds
- Shift to a quick side shot of Pegs flying
- 3d view of mtn range
- zoom in on the grass
- get a shot of Pegs running on the field
- have lights flicker on and off
- view of city skyline

13. SC___-___-___:_________________________Project__________________________________
REV: __________
Page__/__
Designing with Purpose01
3 4
2.0
Angel Jacobo
- zoom through the city
- zoom from bottom to top
- Various shots of iconic places around the world
- 3d shots of all locations
- 3d view of a water fall
- zoom in on the waterfall and finish off with a mist view
into the final bumper
- shot of the iMac

14. SC___-___-___:_________________________Project__________________________________
REV: __________
Page__/__
Designing with Purpose01
4 4
2.0
Angel Jacobo
- Pegs hoof will pop into the frame
- Her hoof will tap on the keyboard
- Zoom onto full screen shot of the computer face
- final bumper plays

15. Production Plan
Pegs is a magnificent creature that grazes upon open meadows around the world and flies high up in the clouds showing off her glorious
wings that match her perfect white coat. Pegs the ambitious pegasus searches the world to find her meaning in life. Her drive to visit new
places only pushers her to seek the desires of her heart. She is creative and can design anything she gets her hoofs on. She flies high in low
in search of elements that will enable her to fine tune her craft in design. Day and night she travels in search of her destiny.
- My intended audiences are local new business, Short Video 60-90 secs (commercial), Mobile/tablet and Computer
- Size: 1920 x 1080, 24 Frames per second (1440 - 2160)
- Assets Needed: Youtube video clips, personal clips, animation (Ae & Ai), Sound Effects, and Music.
- No crew Required: I would like it to be mainly digital with some live background clips
- Tech Needed: Adobe After Effects, Illustrator, Photoshop and Character Animation (if possible)
Weeks 7 8 9 10 11 12 13 14 15 16
Story
Outline
Script
Story
board
Animatic No class, but I will work
Color
Script
Color Key
Shot Slice
Final Shot
Prod
Final Edit
Sound/
Music
Last Min
Changes