The St Vincent de Paul Society ran an anti-dumping campaign from January to April 2015 using posters near dump sites that read "About to dump here? We have to clean that up. Donate responsibly: visit www.vinnies.org". The campaign aimed to encourage responsible donations and shape a more just society. It utilized 248 poster locations around New South Wales and a variety of media outlets. The timing after Christmas aimed to capitalize on more goods available for donation. The budget for the four month campaign was $50,000.