The product management internship involves three projects: 1) Analyzing usage and referral patterns pre- and post-forums redesign to create user segments and behavior outlines using Adobe Analytics; 2) Conducting a competitive analysis of TechRepublic Forums and providing suggestions to increase usage and users; 3) Scoping an idea into an A/B test or site change. The focus is on analyzing user behavior and forum usage through analytics to improve the user experience and engagement.

1. Product Management Internship
BY: CHLOE CHEN

2. Project #1
Analyze the usage and referral patterns changes pre/post forums redesign and create audience
segments/behavioral outlines from the data on forums
Adobe Analytics Analytical Skills

3. Adobe analytics

4. Analytical skills
Where do the
users come from?
What are they
looking for?
What content attracts users
to stay?
Why do they leave?
How different users behave in different ways

5. Project #2
Conduct competitive and personal analysis of TechRepublic Forums and provide suggestions on
delivering higher usage and increasing users

6. Project #3
Scope an idea into a A/B test or site change