This document outlines an oral presentation assignment for a course on effective public communication. Students must work in groups of 4-5 to research and present on the analysis of two different businesses. They must describe the background, competitors/challenges, nature of business, and strategies for each as well as recommendations for future plans and expansion. Students have until December 1st to submit a soft copy of their presentation and any materials. They will be assessed based on their understanding of the brief, content, organization, use of references, and grammar. The assignment aims to demonstrate principles of communication and behavior in analyzing interactions both individually and in groups.