2. How to Use This Slide Set
• This slide set is a supplemental tool - a template for
GASPS providers to use as they train their CPAW and
other stakeholders assisting in the data collection
process. The slide set is not intended to substitute
the protocols available online at www.ga-sps.org.
Please review the online materials thoroughly!
• You are encouraged to add your data collection
plan, timeline, and other information relevant to
your site in this slide set as well.
3. Recruitment of Sample
• Consider a wide variety of
venues to collect your sample.
• Try to recruit a balanced/
diverse sample (i.e. gender,
ages, race/ethnicity.)
• Be prepared to seize the
moment by having surveys for
each age range. Whether
younger or older, encourage
them to complete a survey for
the appropriate age group.
Do your absolute best to collect your sample size within the time
allotted. If you experience difficulty with one or more age groups,
please keep your RPS/Coach informed via ECCO and MPR. Also
document your challenges for your Needs Assessment report.
4. Data Collection
Material Checklist Survey booklets Survey Tracking
These are the items that should be Electronic devices forms
for web-based Consent forms
brought to every recruitment site: surveys* (youth, parent, adult)
Online survey Best Practices
invitations Information Sheet
Blue or Black pens Survey question
Clipboards guide for each
survey (9-17; 18-25;
Large manila
26+)
envelopes
GASPS Survey
Protocol
*optional
5. Survey Administration
• Complete the surveys • DO NOT print or make
(both paper and web) to copies of the English
become familiar with surveys.
the questions and to • Bring several copies of
answer questions. consent forms for
• Review the Survey respondents who
Guides for each survey request a copy.
to help you clarify • All surveys are be
questions that may completed in blue or
come up. black INK.
6. Consent Forms
• Regardless of method (paper or web), a
consent is required from EVERYONE!
• Youth surveys need active parental
consent or inactive parental consent.
• State strongly recommends to use active
parental consent for 9-10 year olds
• Use Youth Assent to obtain permission
from youth to take surveys
• Adult surveys, to include Law
Enforcement Survey, obtain written or
verbal consent.
• Give respondents a copy of consent
form if they request it (can give a blank
form).
7. Paper Survey Reminder
Although it says “County,” please be sure
to ONLY include the name of the
Write in the 4-digit code
assigned city/town or zip code where the
that you received from data is collected.
your RPS
• The should be completed by
the proctor or person
collecting the data.
• Consider having this section
Write in your taped onto the clipboard(s)
Region # to remind data collectors of
how to correctly complete .
8. Survey Tracking
• Use the survey
tracking form to
record the # of
paper surveys
distributed or
the number of
web-based
surveys given
ON SITE. Do not
record web-
based invitation
codes given
out.
9. Data Management
• Provide a large manila
envelope for each survey site.
• On the outside of the envelope
include the following:
• Agency/provider code
• Region
R egion: • Assigned Community
Information (i.e. Town/City
P roviderC ode: or Zip Code) where the
data was collected.
• For confidentiality purposes,
A ssigned have a second envelope solely
C ommunity: for the Consent forms and the
other for the completed
surveys.
• Place all completed surveys in
the manila envelope.
• Submit the envelope with the
surveys and Tracking Form
10. Best Practices for
•
Administering Surveys
Administer surveys consistently • Do not ask their age, ask if they
across all sites. are in age range-For example
“Are you between 9-17 years?”
• You are permitted to read the
survey to respondents with low • If giving incentives, distribute
literacy and have them fill in after surveys are completed.
their responses.
• Give participants privacy to
• Let participants know that complete the surveys.
there are no wrong or right
answers.
• Inform them to answer to the
best of their abilities and if they
do not know the answer to a
question or do not want to
answer the question, they can
skip that question.
11. Web-Based Surveys
• Two ways to
administer the Web-
based surveys:
o Can be given on site using
an electronic device (e.g.
ipad, tablet, laptop)
o An invitation code given
out for respondents to
complete at a later date
12. Onsite Web-Based
Administration
• When web-based surveys • When participants
are given onsite, direct complete the survey the last
respondents to age the screen should say, “Thank
appropriate survey. you for completing the
survey.”
• The consent form is the first
screen of the survey. • Be sure to capture the
required information on the
• For the 18-25 year old Survey Tracking Form.
surveys, participants 21 and
older will not complete the
entire survey and will exit
early (this will be reflected
on the screen).
13. Sample Web-Survey
Business Card Invitation
1. Tells the respondent what
the survey is about.
2. The URL for the respondent
1 s and
pinion to type into their browser.
re y our o a
to sha r t of
.asp
3. The Invitation Code is your 4-
vited cohol as pa am.
are in ogr digit lic assigned
ub
lllistp
You es about a l pr Provider
ention e click th
e 3 /po
d l prev pleas
attitu epage
Code.
ea lcoho , 234 m
id elow :1 /ho
statew he URL b ion Code a.edu
4. Indicate the date that you
g t at on.u g
Usin ink. Invit
venti
would like for the
2
18-25
l
ww .pre respondent to complete the
htt p://w survey.
12
y 30, 20 Refer to the Survey
y Ma
l e te b Administration Protocol for
e comp
Pleas more information that you
may want to include.
4
This is simply an example. You can also include your provider
information (i.e. logo, email, etc.) as you see fit.
15. Non-English Speaking
• Providers working with non-English speaking
respondents, the following applies:
• Obtain consent using a consent form translated in the
respondent’s appropriate language.
• Administer the survey to the respondent in their appropriate
language.
• Once surveys have been completed by respondents
someone from the agency needs to transfer the responses to
an English survey because the scanners cannot read a survey
in another language besides English.
• Only send the completed English surveys to your RPS.
16. Alcohol Retail
Availability Tool
• Select between 10-20 retail outlets to observe
(10 for smaller communities, 20 for larger) and
check yes or no for ways you see alcohol being
represented in these outlets. Examples include:
o Convenience Store
o Gas Station
o Bar/Club
o Restaurant
o Hotel/Lounge
o Supermarket
• Only observations are being made. You do not
have to buy anything. If not feasible, you do
not have to go in.
• Some communities get permission first to walk
around, others just go in—use what works in
your community.
• Document any limitations you have collecting
the minimum (i.e. the town/city only has 5 retail
outlets in the area.)
17. Promotion
• Search print/online materials/Walk, drive
around and visit in the assigned
communities to identify alcohol
promotion.
• Check yes or no for the different ways
you see alcohol being promoted in your
community.
• Write any observations about the target
population (i.e. race, age. Also, consider
noting the SES of the community.
• For each category, keep good
documentation of the number/places
where observations were made.
• If there are places in your community
where alcohol is sold by the glass/bottle,
look for the type of promotions offered
(i.e. happy hours; discounts). [Note: These
type of locations will also show up on
your Retail Availability Tool.]
18. Promotion and the Media
Radio •Provide the actual call letters of the station (i.e. WXYZ).
•Try and listen to entire programming slot, which on average run between two and four hours.
“Drive Time” slots are usually the flag ship shows of the station and the commercials and promotions
during theses hours are often a good representation of what is being marketed to the station’s target
audience. (6a.m. to 10a.m. and 2 p.m. to 6 p.m.)
•Consider using your local Top 40 station, Rock, R&B, Hip Hop, or Talk/News station. If there are stations
that cater to specific sub-populations (i.e. Spanish, Korean, etc.) consider listening to them as well.
•Remember you want to gather localized data and not all mediums will be a relevant source for collecting
alcohol related information there for Do Not Use:
Internet Radio or National Channels (i.e. Pandora and NPR)
Stations with a religious platform
Billboards •Provide location information
•Take note of the media company that owns the billboard (i.e. Clear Channel)
Local Newspaper •Use the main newspaper for your geographical location unless you are servicing a specific sub-population
(i.e. Spanish) then you would use the main paper for the target audience.
A good rule of thumb for selecting a paper is to research the paper with the highest circulation
numbers for your community.
Local TV •Do Not Use cable network channels (i.e. TNT, USA , CNN, OWN, BET, TV One, etc) – commercials aired
commercials during these programs are aired nationally and will not provide accurate information specific to your
community.
•Try to watch during the local news broadcasts (mid-day 12p.m., evening 5 or 6 p.m. and late night 10 or 11
p.m.). You may also try to watch during prime time television hours (7 p.m. to 10 p.m.) on the major
networks (i.e. ABC, CBS , NBC, and FOX local affiliate).
Website/Facebook •Remember that local service organizations, religious organizations or non-profits more than likely will not
/twitter page of have alcohol promotions. Consider Mom & Pop grocery/ convenience stores, restaurants and bars.
19. Law Enforcement Tools
• Select 5 law
enforcement officers—
anyone who enforces
the law (can be county
officer, sheriff, security
guard, school officer,
etc.).
• Have them complete
the survey or you can
complete this as an
interview. Be sure to
capture their words.
