Launched as recommended by the national health policy 2017
To achieve the vision of universal health coverage (UHC).
This initiative has been designed to meet Sustainable Development Goals (SDGs) and its underlining commitment, which is to "leave no one behind.“
Launched as recommended by the national health policy 2017
To achieve the vision of universal health coverage (UHC).
This initiative has been designed to meet Sustainable Development Goals (SDGs) and its underlining commitment, which is to "leave no one behind.“
we are here to help you in the duration of your preparation
feel free to contact us for any query regarding your exam
contact us at : 9454721860, 0522-4241011
or log on to our website : www.iasnext.com
The Government today announced two major initiatives in health sector , as part of Ayushman Bharat programme. The Union Minister for Finance and Corporate Affairs, Shri Arun Jaitely while presenting the General Budget 2018-19 in Parliament here today said that this was aimed at making path breaking interventions to address health holistically, in primary, secondary and tertiary care systems, covering both prevention and health promotion.
Essential Package of Health Services and Health Benefit Plans Mapping BriefHFG Project
Many governments are scaling up health benefit plans, such as social health insurance, to increase population health coverage. This brief presents findings from a mapping between the services covered under the country’s prominent health benefit plan(s) to the country’s Essential Package of Health Services. The mapping analyzes the extent to which the plan(s) cover essential services.
Ayushman bharat what an why ..we must know this programme it is important for all doctors and nurses and others...very important for MBBS students also
The Ministry of Health and Family Welfare published the first Annual Report to the People on Health in September 2010. The report’s objective was to examine critical macro-level issues related to health, in particular, the constraints faced by the government in providing universal healthcare, and the challenges in the organisation, financing and governance of health services.
The report provides information about key health indicators such as life expectancy at birth, infant mortality and maternal mortality, and explains the variation in their numbers in different states. It also provides an overview of the National Rural Health Mission (NRHM), which was launched in 2005 to revitalise and scale up basic health services in rural areas. Besides this, it discusses the non-availability of skilled healthcare providers and their uneven distribution across the country, and suggests remedies for this problem.
Lastly, the report lists key policy issues related to health that, according to the ministry, need to be debated widely and drafted into a new health policy. Some of these issues are increased public investment in healthcare, public-private partnerships in the health sector, access to safe drinking water and sanitation, good quality education for healthcare providers, use of modern technology and technological audits of the sector, rising out-of-pocket expenditure on drugs, reduced emphasis on preventive healthcare, limited participation of community organisations, and investment of the states in primary healthcare.
The National Health Mission (NHM) encompasses
its two Sub-Missions, the National Rural Health
Mission (NRHM) and the National Urban Health
Mission (NUHM). The main programmatic
components include Health system strengthening
in rural and urban areas, ReproductiveMaternal-Neonatal-Child and Adolescent Health
(RMNCH+A) and Communicable and NonCommunicable Diseases. The NHM envisages
achievement of universal access to equitable,
affordable & quality healthcare services that are
accountable and responsive to people’s needs.
Once upon a time India's health care system was dominated by Ayurveda- the holistic health approach to keep persons disease free by adopting healthy life style.
With so many attacks on Indian heritage Ayurveda was pushed back for centuries. Indian government never promote this health system as main health delivery tool.
Now Prime Minister Shri Narendra Modi launches a much needed mission to make Ayush as one of main health delivery system in India.
Here are salient features of National Ayush Mission
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
we are here to help you in the duration of your preparation
feel free to contact us for any query regarding your exam
contact us at : 9454721860, 0522-4241011
or log on to our website : www.iasnext.com
The Government today announced two major initiatives in health sector , as part of Ayushman Bharat programme. The Union Minister for Finance and Corporate Affairs, Shri Arun Jaitely while presenting the General Budget 2018-19 in Parliament here today said that this was aimed at making path breaking interventions to address health holistically, in primary, secondary and tertiary care systems, covering both prevention and health promotion.
Essential Package of Health Services and Health Benefit Plans Mapping BriefHFG Project
Many governments are scaling up health benefit plans, such as social health insurance, to increase population health coverage. This brief presents findings from a mapping between the services covered under the country’s prominent health benefit plan(s) to the country’s Essential Package of Health Services. The mapping analyzes the extent to which the plan(s) cover essential services.
Ayushman bharat what an why ..we must know this programme it is important for all doctors and nurses and others...very important for MBBS students also
The Ministry of Health and Family Welfare published the first Annual Report to the People on Health in September 2010. The report’s objective was to examine critical macro-level issues related to health, in particular, the constraints faced by the government in providing universal healthcare, and the challenges in the organisation, financing and governance of health services.
The report provides information about key health indicators such as life expectancy at birth, infant mortality and maternal mortality, and explains the variation in their numbers in different states. It also provides an overview of the National Rural Health Mission (NRHM), which was launched in 2005 to revitalise and scale up basic health services in rural areas. Besides this, it discusses the non-availability of skilled healthcare providers and their uneven distribution across the country, and suggests remedies for this problem.
Lastly, the report lists key policy issues related to health that, according to the ministry, need to be debated widely and drafted into a new health policy. Some of these issues are increased public investment in healthcare, public-private partnerships in the health sector, access to safe drinking water and sanitation, good quality education for healthcare providers, use of modern technology and technological audits of the sector, rising out-of-pocket expenditure on drugs, reduced emphasis on preventive healthcare, limited participation of community organisations, and investment of the states in primary healthcare.
The National Health Mission (NHM) encompasses
its two Sub-Missions, the National Rural Health
Mission (NRHM) and the National Urban Health
Mission (NUHM). The main programmatic
components include Health system strengthening
in rural and urban areas, ReproductiveMaternal-Neonatal-Child and Adolescent Health
(RMNCH+A) and Communicable and NonCommunicable Diseases. The NHM envisages
achievement of universal access to equitable,
affordable & quality healthcare services that are
accountable and responsive to people’s needs.
Once upon a time India's health care system was dominated by Ayurveda- the holistic health approach to keep persons disease free by adopting healthy life style.
With so many attacks on Indian heritage Ayurveda was pushed back for centuries. Indian government never promote this health system as main health delivery tool.
Now Prime Minister Shri Narendra Modi launches a much needed mission to make Ayush as one of main health delivery system in India.
Here are salient features of National Ayush Mission
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
Final CSR.pptx
1. Implementation and execution of the Ayushman Bharat
Scheme in private and government hospitals.
SUBMITTED BY
Vaibhav Mendhe HAHM22049
Mansi Singh HAHM22023
Baisakhi Murmu HAHM22022
Nidhi Sharma HAHM22034
Divyansh HAHM22010
Ritik Raj HAHM22008
Mohit Gidwani HAHM22006
Assigned by Prof. Jabir Ali
2. Abstract
PMJAY is the world’s largest Government funded health
protection scheme covering about 50 crore beneficiaries.
Monitoring and Evaluation are key for successful
implementation and ensuring the intended results of
such a large scheme like AB-PMJAY.
‘Ayushman Bharat programme is India’s most definitive
step so far towards promotive, preventive, curative,
palliative and rehabilitative aspects of Universal Health
Coverage.
3. Introduction
The Ayushman Bharat initiative is India's most significant move yet toward promoting health and
wellness. Health and wellness centres (HWCs) provide primary care, and the Pradhan Mantri Jan
Arogya Yojana (PMJAY) offers financial security for accessing medical care at higher levels.
The Ayushman Bharat program will provide comprehensive health care to 50 crore people,
including treatment for noncommunicable diseases and mother and child health care. The
program will establish 1.5 lacks Health and Wellness Centres (HWCs), which will provide
coverage for hospitalisation for secondary and tertiary care at the cost of Rs. 5 lacks per
household per year.
The programme can be implemented by insurance companies, directly by trusts or societies,
or in a hybrid manner, that is, partially through insurance and partially through trusts. There
are no restrictions on the size of eligible families, ensuring that all members, especially girls'
children and senior citizens, are covered. In other words, a beneficiary from one state may
receive care at any hospital accredited by the nation’s government.
4. Key Features
•Through a network of licensed healthcare providers, health coverage of up to Rs. 5,00,000 per
family per year is available for secondary and tertiary care hospitalization.
•Up to 15 days of hospitalization and 3 days of pre-hospitalization are provided.
•There is no cap on family size, age, or gender; all pre-existing conditions are covered.
Protection under PMJAY
About 40% of the population will receive the vital secondary and tertiary hospitalisation
treatment through PMJAY. This equates to roughly 10.74 crore families in absolute terms.
.
5. Key Characteristics
The current budget proposal plans to convert 1.5 lakh sub-health centres and primary health centres
into Health and Wellness Centres (HWCs).
Everyone living in the service area is allowed to use the free services provided by HWCs.
In addition to primary health care (MCH), HWCs will provide a broader range of services, such as
noncommunicable disease (NCD) care, palliative care, and rehabilitative care. HWCs will also offer
a platform for teleconsultation.
6. The Framework of MEDICAL PACKAGES
The Health and Wellness Centres within Ayushman Bharat aim at the following:
I. Enhanced Service in the following packages at operational AB-HWCs :
i. Care for mothers and young children
ii. Services relating to family planning, prescription drugs, and other reproductive health issues
iii. Screening, detecting, treating and managing chronic and non-communicable diseases like TB and hepatitis.
II. Enlarged Secondary healthcare Health and Wellness Centres list of medicines and diagnostics to make more
medicines available
III. Wellness goals
i. Integrating Yoga into the healthcare delivery system
ii. Engaging with the Ministry of AYUSH at the Provincial and District levels to achieve the following:
Group of local Yoga Instructors at the Health and wellness Level.
A pool of local yoga instructors at the HWC level .
7. InstitutionalArrangement for the implementation of the scheme:-
I. In pursuance of the decision of the Cabinet, National Health Agency was registered as a
Society under the Societies Registration Act, 1860 on 11.05.2018 to manage the AB-
PMJAY scheme.
II. National Health Authority (NHA) in the form of an attached office of Ministry of
Health &Family Welfare with full functional autonomy, consequent upon the Cabinet
decision
III. State Health Agency (SHA) is the nodal agency responsible for implementation of
PMJAY in the state headed by CEO.
IV. In addition to the state level posts, a District Implementation Unit (DIU) is also setup
to support the implementation in every district included under the scheme
8. FINANCIAL MECHANISM OF THE SCHEME
AB-PMJAY is fully funded by the Government, and the cost is shared between the
Central and State Governments.
The ratio of contribution towards premium between Centre and State is 60:40 in all
States except North Eastern States & 3 Himalayan States where the ratio is 90:10
with an upper limit for the Centre.
To ensure that the funds reach SHA on time, the transfer of funds from the Central
Government through
NHA to State Health Agencies may be done through an escrow account directly.
9. Budget allocation and beneficiaries under Scheme Ayushman
Bharat:
Total of Rs. 2400 Crore was allocated during the financial year 2018-19, out of which Rs.
1965 crore was released to the states/UTs during the year. Also the project has been allotted
Rs. 6400 crores in funding for the fiscal year 2021–2022.
Approximately 1.05 million hospital admissions totaling approximately Rs. 11,862 crores,
have been permitted under AB-PMJAY from March 1, 2020, to July 19, 2021.
Approximately 23,000 hospitals have been appointed under AB-PMJAY as of July 20,
2021, by various State/UT Governments.
the Indian government has committed to establishing 1,50,000 Health and Wellness
Centres (AB-HWCs) by modernizing Sub Health Centres (SHCs) and rural and urban
Primary Health Centres (PHCs).
As on 20th July 2021, 77,406 AB-HWCs are operational across the country
10. the Indian government has committed to establishing
1,50,000 Health and Wellness Centres (AB-HWCs) by
modernising Sub Health Centres (SHCs) and rural and
urban Primary Health Centres (PHCs).
As on 20th July 2021, 77,406 AB-HWCs are
operational across the country
More than 52 percent people have enrolled themselves
under Ayushman Bharat Pradhan Mantri Jan Arogya
Yojana (AB PM-JAY) SEHAT Scheme in Jammu and
Kashmir till January 01, 2022
In the Kashmir division, Shopian district has registered
the highest number of beneficiaries and in the whole
J&K, Rajouri tops the list.
More than 52 % J&K population enrolled
under AB PM-JAY SEHAT scheme
11. SWOTAnalysis of the AB-PMJAY
Strength
i. Coverage of the plan
ii. A committed institutional framework
Weakness
i. Orissa, West Bengal, Telangana, and
Delhi did not participate.
ii. Private healthcare providers should have
participated to their fullest potential
Opportunities
i. Expanding the program's reach and
coverage
ii. Enhancing the infrastructure and quality
of the public health sector
Threats
i. Various state-level capacities for the
management of the scheme.
ii. Keeping up with the rural side response
(especially in the rural areas).
12. MECHANISMS FOR MONITORING TO ENSURE SUCCESSFUL
IMPLEMENTATION OF THE PLAN
Centres for Health & Wellness under Ayushman Bharat - Among their other
responsibilities, they monitor the implementation of national health programs at hospitals and other
healthcare facilities that may fall under their administrative purview. Local bodies are expected to
play a significant part in successfully administrating NHM schemes and programs, including AB-
HWCs, under NHM. Village Health Sanitation & Nutrition Committee (VHSNC) is established at
the village level.
Pradhan Mantri, Ayushman Bharat Arogya Yojana, Jan - The National Anti-Fraud Unit
(NAFU) was established with the main duty of preventing, detecting, and deterring fraud and abuse
under PMJAY in order to achieve this goal. The many dashboards created using business
intelligence technologies aid in identifying the gaps and provide a summary of the progress. The
National Health Authority is aware of the problem and has already taken several measures to
protect the program.
13. CONCLUSION
Through the following functional disciplines, Beneficiary operation, sale operation,
Provider operation, and Support function operation (comprising functions similar
to capacity development, grievances, frauds and abuse, call centres, etc.
The PMJAY program is India's most significant stride in promoting, preventing,
curing, palliative, and rehabilitative components of universal health coverage thus
far.
Complaints and public grievances are filed, recognised, escalated for appropriate
action, handled, and monitored via a well-defined complaint and public grievance
redressal mechanism.