The document summarizes the final concept, unique selling points, and target market for a new product. The final concept is a martial arts-themed brand called "Unleash" that prevents sweating. The unique selling points are that the product smells like aftershave and comes in small and large sizes. The target market is teenagers and young adults, as the focus groups and company ideas related most to this generation.

1. Final Concept, USP, and Target
Market
Charlie, Dan, Bas, Ozan

2. Final Concept
We started off with 2 concepts, a gym concept, in
where a trainer used our product to prevent
himself sweating. Our second concept was the
idea of a small martial arts student locked away
in a cage and he needs to break free, hence the
name of our brand ‘unleash’.
The final concept we have chose to use is concept
number 2. our focus group provided us with
opinions and ideas for us to use and we have all
decided that the martial arts concept was the
best way forward.

3. Final USP
Our product’s final unique selling points are that it
smells like an aftershave so that men not only
refrain from sweating but also smell really good
too. The product can come in 2 forms, on the go
(small can) and at home (larger sized can).
We our a company that deal with tv adverts all
the time. We have a strong, in-depth knowledge
on camera shots and angels and we believe that
every production we create is to the best of our
ability.

4. Final Target Market
To start off with we wasn’t 100% sure what our
target market was, we were swaying between
young students and middle aged men.
However, with help from our focus group and
by playing around with ideas in our company
we have finally decided to aim for the teenage
and young adult market. It’s a market we are
all related with and our ideas and concepts all
relate to this generation.