This document outlines a home renovation promotion across multiple publications and media. It includes a multi-page feature in AD detailing the renovation process led by an interior architect. Promotions for the feature are planned in AD, Vogue, CNT magazines and on the publications' social media pages from May to November. An opportunity to win the home renovation and products is included. Product integration within the renovation story and logo integration in promotions and the final feature are also noted.

3. Consultation and styling by a
celebrated interior architect.
A multi-page feature detailing the
process and story of the home
renovation in the November-
December AD issue.
An experiential process that
includes consultations and
sourcing with AD’s stylist.
Plus the opportunity to win world-
class products.

4. Title Month/I
ssue
Promotion
Completed
May – June AD 1 DPS
May Vogue 1 DPS
June Vogue 1 SP
June – July CNT 1 DPS
Title Month/I
ssue
Promotion Pending
July – Aug AD 1 DPS (call for entries)
Sep – Oct AD 1 DPS (AD Makeover
Coming Soon)
Aug - Sep CNT 1 DPS (AD Makeover
Coming Soon)
Aug Vogue 1 DPS (AD Makeover
Coming Soon)

5. Title Month/I
ssue
Promotion
Complete
AD Facebook
Page
June 1 Promo Post
Vogue
Facebook Page
June 1 Promo Post
Title Month/I
ssue
Promotion
Pending
AD Facebook
Page
Sep 1 Promo Post – AD
Makeover in process
AD Facebook
Page
Oct 1 Promo Post – AD
Makeover coming soon
AD Facebook
Page
Nov 1 Promo Post –
announcing winner &
house
AD Face book Fans – 2,662
Vogue Face book Fans – 3,72,114

7. Medium Station Month/I
ssue
Promotion
Pending
Radio Radio
One
Nov Interview of
winner TBC –
Opportunity
to integrate
sponsor
mentions
Outdoor Nov Hoardings to
promote the
issue – calling
out the
Makeover

8. Product Integration within the Makeover Story (minimum six pages).
The story will follow the styling and creative process, looking at how the
design and styling takes shape.
Logo Integration within the Makeover Story.
Logo Integration in promotions leading up to publication of the story:
– Logo in all Makeover promotions AD, Vogue & CNT
– Radio Campaign in November
– Promotion in social media for both AD and Vogue