This document proposes an online platform called FilterLady that brings the Indian construction industry onto a single portal. It aims to solve customers' problems like lack of information, choices, and high costs by providing a wide range of construction suppliers, products, and professionals for users to search and compare. The solution is viable due to India's growing construction market, estimated to more than double to $840 billion by 2020. Revenue models include advertising and consulting services using the platform's large database. The founding team demonstrates past startup success and experience in related fields.

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“We Are ZOMATO For CONSTRUCTION”

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We are bringing whole construction
industry under one roof.
- Business to Business
- Business to Customer
What we offer :
• Material supplier
• Service Provider
• Product Dealers

3. CUSTOMER/CONSUMER PAIN ?
• Insufficient Knowledge
• Lack of choices
• Third Party Agents
• Unknown scope of market
• Unable to rate and compare
• Unable to find perfect contact
• Consumption of Time, Energy and Money
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4. HOW ARE WE SOLVING IT
• Contact details, just one click away
• Detailed listing
• Wide range of choice along with sample pictures
• Direct contact (removal of middle man)
• Providing Options and Expert Advice
• Location Based Search
• Ratings & Comparison
• Connect with Authentic Professionals
• Access Anytime, Anywhere for Free of cost.
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5. WHY IS THE SOLUTION POSSIBLE TODAY?
• India’s construction sector is forecast to grow at 7-8 % each year over
the next decade following the election of a new government.
• The country will see increased economic growth, and the removal of
barriers to foreign investment will “spur demand for construction”
over the coming 12 to 18 months.
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HOW BIG THE MARKET IS ?
• In India the construction sector is 2nd largest after agriculture.
And we are working to bring this unorganized market onto one single
online portal.
• 2010 - $7.2- Trillion Global Construction Market
• 2020 - It will be $12-trillion (estimated)
(source: http://www.business-standard.com/article/companies/holcim-expects-india-s-construction-market-to-be-no-3-after-us-china-112032700089_1.html)

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HOW BIG CAN YOU BE?
• In 2010,
India accounted 5 % of $ 7.2 Trillion of Global Construction Market
by undertaking $ 360 Billion
• By 2020,
India is likely to capture a 7 % market share,
at $840 billion, of the $12 Trillion Global Market.
(source: http://www.business-standard.com/article/companies/holcim-expects-india-s-construction-market-to-be-no-3-after-us-china-112032700089_1.html)

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• According to India's 12th five year Plan (2012-17)
document, the two segments most important to
construction activity are infrastructure and housing. Since
infrastructure spending is expected to go up to nine per
cent of gross domestic product (GDP) or $1trillion for the
Plan period (2012-17), this should translate into double-
digit growth for the demand segment.
• Switzerland-based cement maker Holcim, one of the
top players in the global cement industry, expects
the Indian construction market to more than double by
2020.
(source: http://www.business-standard.com/article/companies/holcim-expects-india-s-construction-market-to-be-no-3-after-us-china-112032700089_1.html)

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WHAT VALUE ARE WE CREATING?
- We are also creating interlinks among themselves thus
increasing the volume of market we are working on.
- Availability of all type of materials variety at all time
- Reduces effort and headache as all materials at one place is available
-Even very small construction companies will get an international
platform or recognition

10. ENGAGEMENT & TRACTION
• Engaging features on site (discussion forum, FAQ , blogs etc.)
• Creating content that promotes a recurring relationship.
• Sample photographs with all the materials.
• Cost estimator.
• Recommendations for users (same person for better matching , i.e. architect expert advice).
• Recommendations for other friend by rating or personal recommendation.
• Offline places where help can be found.
• Approx estimation of money as per your requirements.
We will be creating a feeling of being :
-useful
- profitable
- beneficial
• Subscription for upcoming articles and blog
• Using partnership – to acquire customers
• Viral marketing –get our users to market for us
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11. Advertising: The ads which are placed on their website generate the
majority of the revenue for the company
Consulting: Owing to the huge database of Suppliers , Users and their
preferences, FilterLADY will also provides business consulting and data
analytics services to their clients.
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Source - http://www.afaqs.com/news/story/41820_Online-Ad-Spends-in-India-to-touch-Rs-3575-crore-by-March-2015

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Our Previous Startups Running Successfully –
1st
HUDUMBA (Be Fashion Ninja)
Sold 7000+ Merchandise in IIT Roorkee, Delhi University and 4 more cities.
https://www.facebook.com/hudumba
2nd
SMART NOTE
Sold 4000+ Note Book in IIT R, Chitkara University and in local market.
https://www.facebook.com/pages/Smart-Note/1439503929651625
3rd
Giri Photography
Done a numerous of projects in India and Abroad.
https://www.facebook.com/123giriphotography
4th
Creative Mammoth Corporation
Served 200+ Clients with Branding Solutions, Media Support and Architectural Designs.
http://www.creativemammoth.com
https://www.facebook.com/creativemammoth

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5th
www.filterlady.com (coming soon)
https://www.facebook.com/123filterlady

14. Vinay - Marketing head, Filterlady
Himanshu Jariyal - Web Developer, Creative Mammoth Corp.
Pankaj Gudlani - Web Developer, Creative Mammoth Corp.
Ashwini - UI/UX Designer, Creative Mammoth Corp.
Prashant- Marketing Executive, Creative Mammoth Corp.
Marketing Executive, Hudumba Merchandise Store,
Marketing Executive -FilterLADY
Co-founder SmartNotes
Nikhil- Web Developer, Creative Mammoth Corp. Marketing Executive-Hudumba Merchandise
Sarad- Graphic Designer-Creative Mammoth Corp.
Designer- Hudumba Merchandise
Co-founder- Smartnote
Desinger Head, Filter Lady
Offline and Online Marketing
Sibghatullah-Core team member
Nikunj - Core team member
Sanjeet- Core team member
Manu-Core team member
Akshay-Core team member
Sudhanshu- Core team member
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Girish
Co-founder, Marketing head, Creative Mammoth Corp.
Founder - Giri Photography
Co Founder - Hudumba Merchandise Store
Co-founder – SmartNote Notebooks
Co Founder - FilterLady
Pranav
Co-founder, Marketing head, Creative Mammoth Corp.
Co Founder – Hudumba Merchandise Store
Co-founder – SmartNote Notebooks
Co Founder - FilterLady

15. This is Presentation is a rough idea what we are doing.
We will be presenting the Brief Idea of our new venture at Cognizance 2015
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