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NetrootsSocial media intelligence can enhance your campaigns      Why?                 What?                  How?
CELEBRITY ENDORSEMENTAuthenticity Activating  fanbase                    Check tactics
LAUNCHING A FILM68%        Check tactics
CHANGING BEHAVIOURSidestepping  sarcasmUsing peer pressure
WHAT?           Inform strategyEvaluate                     Check tactics
INFORM STRATEGYUnderstand the           Understand theaudience                 campaign  What tools are best?     What are...
CHECK TACTICSUnderstand the          Understand theaudience                campaign  Which messages work     Is bigger nec...
EVALUATEUnderstand the       Understand theaudience             campaign  Where next?          What lessons can be  Can we...
HOW?           Inform strategyEvaluate                     Check tactics
THE TOOLShttp://api.facebook.com/restserver.php?method=links.getStats&urls=                                               ...
THE QUESTIONS    Strategy             Tactics                  EvaluationWhere?                Messages                   ...
TIPS Measure what you can influence Computers don’t understand sentiment Develop hypotheses, test ideas Don’t be wrong...
CONTACT DETAILS@Trufflenet@mcaino        For a chat . . .07764 747858
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Netroots - social media research 101

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Why, What and How to use social media research to target, refine and enhance your campaigns.

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Netroots - social media research 101

  1. 1. NetrootsSocial media intelligence can enhance your campaigns Why? What? How?
  2. 2. CELEBRITY ENDORSEMENTAuthenticity Activating fanbase Check tactics
  3. 3. LAUNCHING A FILM68% Check tactics
  4. 4. CHANGING BEHAVIOURSidestepping sarcasmUsing peer pressure
  5. 5. WHAT? Inform strategyEvaluate Check tactics
  6. 6. INFORM STRATEGYUnderstand the Understand theaudience campaign What tools are best? What are reasonable What do they expect? expectations? How can they help? Who are the key stakeholders? Are you on track?
  7. 7. CHECK TACTICSUnderstand the Understand theaudience campaign Which messages work Is bigger necessarily best? better? What are the What isn’t working? opportunities? Is offline activity How can you enhance working online? their experience? Are you on track?
  8. 8. EVALUATEUnderstand the Understand theaudience campaign Where next? What lessons can be Can we tap wider learnt? audiences? Did partners get what Can we build a they wanted? relationship? How was brand perception affected?
  9. 9. HOW? Inform strategyEvaluate Check tactics
  10. 10. THE TOOLShttp://api.facebook.com/restserver.php?method=links.getStats&urls= site:twitter.com intitle:”on twitter” “bio* *NHS” “location london”
  11. 11. THE QUESTIONS Strategy Tactics EvaluationWhere? Messages Share of voice How Content many? Penetration typeInterests Sentiment Engagement Who? Audience ActionsWhen? Unprompted
  12. 12. TIPS Measure what you can influence Computers don’t understand sentiment Develop hypotheses, test ideas Don’t be wrong for long
  13. 13. CONTACT DETAILS@Trufflenet@mcaino For a chat . . .07764 747858

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