How To Build A Socially Responsible Corporation- Russell Reeves
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This flipbook takes you through the steps towards building a socially responsible business. It also takes you through a few common issues to avoid such as ˝greenwashing˝ and ˝pinkwashing˝. This was completed as a project for Film 260 at Queen's University.
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How To Build A Socially Responsible Corporation- Russell Reeves
- 1. How to Build A SOCIALLY RESPONSIBLE CORPORATION http://i.images.cdn.fotopedia.com/flickr-2962194797-original/Paris_and_Vicinity/The_City_of_Paris/8th/Avenue_Montaigne/Louis_Vuitton/James_I_think_your_covers_blown.jpg Photo Credit: photo by laverrue on Flickr Russell Reeves
- 2. FORGREATER GOOD FOR GREATER Success & Photo credit: http://en.wikipedia.org/wiki/File:Potato_plant.jpg STEP 1: You MUST realize that there is a DIFFERENCE between CSR CSR
- 3. In order for a corporation to be SOCIALLY RESPONSIBLE“ .”their efforts MUST be: https://www.7lickr.com/photos/78954007@N02/7068874125/in/photolist-‐iuqrKv-‐4RTB2F-‐5Vxpxh-‐hMmiMZ-‐7DS4y6-‐hMmjrp-‐hMmjbV-‐7qUF9P-‐dVDahk-‐bLDQ16-‐by6SBi-‐bq9Bca-‐4RCWpE-‐bq9yXc-‐bq9wYF-‐bq9vZ6-‐bq9vk8-‐bq9xqt-‐bq9Ahx-‐bq9xLn-‐ bq9yz4-‐cSRT8E-‐4Jq2iS-‐cSTWHy-‐cSRTff-‐cSRSZJ-‐bazHyt-‐bazHKZ-‐bazHJ6-‐bazHFx-‐bazHuB-‐bazHCp-‐cSU6nf-‐cSU1ZG-‐6WX4aE-‐7o3xCb-‐dgoAjT-‐dWNavz-‐ea7qSG-‐ea7qLW-‐ea7qKw-‐ea7qNf-‐88WjDs-‐a358AQ-‐ea1KKZ-‐ea7qWo-‐ea1KPk-‐61g65Q-‐e66jkz-‐enwZN8 Photo Credit: Moveable Online
- 4. SINCERE TRANSPARENT TANGIBLE RESULTS AND PROVIDE Photo Credit:The Barrow Boy https://www.7lickr.com/photos/thebarrowboy/7636075480/ Photo Credit: http://commons.wikimedia.org/wiki/File:Humanitarian_aid_OCPA-‐2005-‐10-‐28-‐090517a.jpg http://upload.wikimedia.org/wikipedia/commons/5/5d/US_Navy_070704- N-4420S-123_Lt._Cmdr._David_Bynum,_a_Navy_chaplain_aboard_USS_Nimitz_(CVN_68),_passes_out_happy_face_sponge_balls_to_the_students_of_CSI_High_S chool_for_the_Deaf_during_a_community_relations_visit.jpg
- 5. Statistic on the riseCorporate Social is becoming INCREASINGLY Responsibility IMPORTANT IMPORTANT IMPORTANT IMPORTANT 88% of millennials, or “echo boomers,” choose employers based on strong CSR values, and 86% would consider leaving if the companies’ CSR values no longer met their expectations. - Price Waterhouse Cooper More than 5,500 companies around the world issued sustainability reports, up from about 800 a decade ago - CorporateRegister.com http://www.trip.me/blog/wp-content/uploads/2014/03/Chicago.jpg
- 6. Corporate Social is becoming INCREASINGLY Responsibility IMPORTANT IMPORTANT IMPORTANT IMPORTANT IMPORTANT IMPORTANT IMPORTANT 40% is responsible for more than CSR of a company’s reputation - Reputation Institute http://i.images.cdn.fotopedia.com/flickr-5715773205-original/People_around_the_World/Asia/India/young_girl_in_Agra.jpg
- 7. BUILD A SOCIALLY RESPONSIBLE BUSINESS HOW CAN WE ? http://www.johnhartrealestate.com/blog/wp-content/uploads/2012/11/Berlin_Alexanderplatz_construction_cranes-620x250.jpg
- 8. https://www.flickr.com/photos/audiolucistore/7403731050/in/photolist- chf4im-6v61rc-amc3ed-8jqk5p-6v61ZR-6vaboq-bVACx8- mjFxi-62vsdL-7v4ENF-CH2LQ-6RmCVA- HM1dw-6vaaDY-7CPMDX-6211rA-6p7Dh9-8jqjQi-bt7A76-6hnnGF-sCL3E- b6LqXF-8v6gkf-89t79g-4W6Jgg-dmbarB https://www.flickr.com/photos/dhillan/3848315549/in/ photolist-6S4C96-6v61Qc-9hbvmj-7pQSQ-5nNg9d-e6Cw1P- hyDf3-4z92tM-7RYdBd-4uUZez-Ma4VN-4RSiX7- sMGiY-6vabe9-46kgBe-4wVccL-4RRB1L-4NEGXv-chf4im-6v61rc- amc3ed-8jqk5p-6v61ZR-6vaboq-bVACx8-mjFxi-62vsdL-7v4ENF-CH2LQ-6RmCVA- HM1dw-6vaaDY-7CPMDX-6211rA-6p7Dh9-8jqjQi-bt7A76-6hnnGF-sCL3E- b6LqXF-8v6gkf-89t79g-4W6Jgg-dmbarB CROWDSOURCE IDEAS 1. • Get Employees Involved!!! • Ask them how they want the company give back to the community. • Then use those ideas to create a corporate social responsibility culture that is more inclusive, democratic and participatory.
- 9. http://images.cdn.fotopedia.com/flickr-4723608143-original.jpg http://images.cdn.fotopedia.com/flickr-3772333585-original.jpg 2.Partner with other ORGANIZATIONS and CHARITIES
- 10. 3.Combine PHILANTHROPY with CORPORATE TRAINING http://upload.wikimedia.org/wikipedia/commons/7/70/US_Navy_110202- N-9268E-007_Sailors_assigned_to_the_aircraft_carrier_USS_Theodore_Rooseve lt_(CVN_71)_help_build_a_home_for_a_mother_currently_raisin.jpg http://farm8.staticflickr.com/7322/10838205286_222c641285_o.jpg
- 11. 4. Build something AUTHENTIC that will GROW INTO THE FUTURE and STAND THE TEST OF TIME. http://pixabay.com/p-102809/?no_redirect
- 12. WHAT TO AVOID WHEN IMPLEMENTING CSR Photo Credit: KenMainr https://www.flickr.com/photos/kenmainr/12234154475/in/photolist-j1a39k-bekBBD-aB3Lnd-kPASLm-8cqts1-6VbBAv-5DtRao-hDGZob-jD6eTR-dd5QP-mynwak-7eCHYK-7hLZEH-7hkJph- myntcg-5DtRbU-7s2iV2-p7Kbw-84EEZn-7tvj4L-dWmd7V-ejGznB-7RUWfL-kV2uHn-5LprqX-7eWA8r-kadvU2-88qSMM-7jgVDn-58yf2U-8f2PBN-cBpeMo-cWRDkS-bi4yL6-8ftini-bgGiGH- kPAUqy-ce83bY-ednYQr-koZeDD-6Xnh5h-77gMrp-4CwLd4-dWCMdc-7hR2NX-koZdBD-mypgzy-4EuvhR-9fauHr-kad3Dc
- 13. Photo Credit: Michael Caven https://www.flickr.com/photos/mcaven/3867815284/in/photolist-6TMyJq-gF8MXt-nxfjfi-fHVnbb-e3CNRR-boSa8X-6a4pJr-8dZdPb-shKZo-64ZZby-HfxN9-84qf7G-4zXHJd-6Mng6S-iWUJ7- dapSbp-6ojGGf-7VSv8B-6eshq1-fX5yyF-dBVrWe-bJLTHx-eoyP7K-68ARbT-4VEg1i-7JjZu1-5yVq12-7fe7ug-5azBZR-dhU9RW-Tw62u-dNX5Fc-gx35Zc-82G4ef-8yxLyK-7qHZQT-cW7Z8S-sy7T3-JJqdS- cwf4AW-7RT2Vy-4suqw3-5KVHEd-ASCPT-C9tHf-cZvLwL-d9Q4n9-nK5K5-YAJ8N-6jAXCR/ GREENWASHING the act of misleading consumers regarding theenvironmental practices of acompany or the environmentalbenefits of a product or service.
- 14. Photo Credit: Lee Netherton Coca Cola went GREEN Plant Bottle Up to 30% Plant Based, 100% Recyclable “ .” https://www.flickr.com/photos/ltn100/3606256735/in/photolist-6uF1ug-6fdao5-ef1sX9-5DYhUV-aw8BWr-ac5A45-aXa9Hc-aXaaCP-aXacki-eeUGft-aXabtz-7Rs3yv-75AA6z-kFzpm-4H6gfi-8BifrR-9YDzEn-9YDBJc-48SWig- buvA1H-4Harq1-68Sv6h-buxHFK-4H6fGB-7FM2Av-2x7FTw-2DSX6i-6kGAsH-9YGBVA-brzads-buB7xH-5MkwZP-5MpMn9-5MpMzU-5DmarY-hEbn1-4ULa7w-bFEJ2v-bP8z5H-7VMTpY-THDU9- G3FsD-9YDGRZ-9uBAuX-9YGorJ-9YGmfm-8gcXRS-9YDqf4-9YGjMY-9YDqnZ “ [Coca-Cola] sinned against almost all principles when it comes to guidelines for good and fair marketing concerning environmental claims.” - Kristian Jørgensen (spokeswoman for Forests of the World) *LESS THAN 15%* “ .” with:
- 15. http://www.fotopedia.com/search?q=green&human_license=reuse_commercial_modify Photo Credit: miyukiutada on Flickr Green is a TREND... There are 73%more “green” products on the market today than in 2009 And so is Greenwashing... More than 95%of consumer products claiming to be green, were found to [be greenwashing]
- 16. http://upload.wikimedia.org/wikipedia/commons/b/b5/Breast_cancer_awareness_ribbons_and_pens.jpg Pinkwashing (n) the practice of using the color pink and pink ribbons to indicate a company has joined the search for a breast cancer cure and to invoke breast cancer solidarity, even when the company may be using chemicals linked to cancer.
- 17. https://www.flickr.com/photos/sour_patch/4555106759/in/photolist-4pjRXx-5FyYVH-7Ww7xr-8MM9zP http://upload.wikimedia.org/wikipedia/commons/1/1c/Harrisburg_IL_-_KFC_restaurant.JPG Photo credit: Clay Newton 50cents fromeachbucket purchased willgoto SusanG.Komen fortheCure [KFC] could surely afford to donate $8.5 million independently of the Buckets for the Cure promotion. Instead, they have decided to use this opportunity to improve their brand and drive up sales of their products. - Think Before You Pink “ .”
- 18. KEY TAKEAWAYS 1) Be SINCERE & TRANSPARENT 2) Partner with APPROPRIATE brands and charities, that share the same VALUES and VISION 3) Provide Tangible Results http://cdn.shopify.com/s/files/1/0377/0293/products/personalized_pencils_7_large.jpeg?v=139828663 http://dingo.care2.com/pictures/greenliving/1/66.large.jpg
- 19. “A man is called selfish not for pursuing his own good, but for neglecting his neighbor’s.” ~Richard Whately http://www.wholepk.com/wp-content/uploads/2013/04/alone_man_in_sunset.jpg
- 20. Take a RISK and jump into the REWARDING World of SOCIALLY RESPONSIBLE BUSINESS What are you waiting for?? http://farm5.staticflickr.com/4125/4993777728_cf78f919d4_o.jpg