The document outlines a startup idea to create a website that helps young people in Kazakhstan find places to hang out with friends. It defines the problem of difficulty finding places to meet up, especially in peripheral towns. It then describes the concept of a personalized website with guiding questions and targeting users aged 14-35. It also discusses testing the value proposition through user surveys, which found both interest and existing alternatives, and plans to research customer venue holders further during project execution.

1. Technology Entrepreneurship 2012
Fiesta Kazakhstan

2. Outline
 Problem defined
 Concept of the solution
 Testing value proposition
 Conclusion

3. Problem defined
 Living in Kazakhstan we often find it difficult to
select a place to hang out with friends
especially in peripheral towns.
 As a result , the startup idea chosen by our team
was to create a website which would help young
people in Kazakhstan to solve that problem.

4. Concept
 Personalized approach.
 Guiding questions to narrow down the results.
 Target users are young people aged between 14-35
living in urban areas of Kazakhstan and having
Internet access.
 Target customers are venue holders.
 Profits from paid services.

5. Testing value proposition
Surveying users:
 41 people aged between 13 and 38.
 Results of the survey:
 there is a gap in the market
90% of respondents will be willing to use the
service
 However, 2/3 of the respondents do not have
difficulties in selecting places to meet with friends.
44% of the respondents already use the Internet to
this purpose.

6. Testing value proposition
Researching customers:
 Enquiries to the venue holders will be made at the
project execution stage.
 Venue holders already use similar websites for
advertising.
 Hypothesis: new service could attract customers if it
provides larger user base and distinctive features.

7. Conclusion
 It has been decided to continue developing
this idea for the opportunity execution project
with little adjustments on the run.