Promotional campaign and press clippings of the 2nd edition of FIC BCN - Barcelona's International Comedy Festival - the world's first multilingual comedy festival.
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Promotion & Press Clipping for Barcelona International Comedy Festival 2009
1. 22 - 29 November 2009
Promotion & Press Clipping
2. Promotional Campaign
• Presentation of the Barcelona International Comedy Festival @ the Edinburgh Fringe (Fringe Central - Aug 2009);
• 7,000 printed programmes (with details on shows, venues, ticket outlets, sponsors and collaborators.;
• 3,000 exclusive flyers (Maremagnum);
• 1,000 official posters;
• Web: www.festivaldecomedia;
• Social Media: Twitter, Facebook, Blog y Youtube;
• Newsletters ;
• Press Office activities:
a) Generic Press Release (Castilian and English language):
– Period: July / August / September and October / November
- Content: preview of the festival programme (Jul /Ago / Sep) and information on confirmed shows and venues (Oct / Nov)
- Target Media: Printed and Electronic / Spanish and International / monthly and weekly / languages: Castilian, Catalan and English
b) Specific Press Release on main sponsor programme (Castilian language):
– Period: October and November
- Content : information on the festival launch in Maremagnum
- Target Media: Printed and Electronic / Spanish and International / monthly , weekly and daily / languages: Castilian, Catalan and
English
c) Main sponsor’s visibility on media collaborators: ABC, Guía del Ocio, www.guiadelociobcn.com , Barcelona Connect
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