- Ferrari is an Italian sports car manufacturer based in Maranello, Italy, known for its racing success and as a symbol of luxury. - The company was founded in 1929 by Enzo Ferrari and is noted for continued participation in Formula One racing. - The Ferrari logo features a yellow horse and brands itself using slogans like "Ferrari, the car for illuminati" and "Everything We Do is Driven by Ferrari".

1. Brand Elements

2. Introduction
• Ferrari S.p.A. is a multinational Italian sports
car manufacturer based in Maranello, Italy. Founded
by Enzo Ferrari in 1929, as Scuderia Ferrari, the
company sponsored drivers and manufactured race
cars before moving into production of street-legal
vehicles as Ferrari S.p.A. in 1947.
• Throughout its history, the company has been noted
for its continued participation in racing, especially
in Formula One, where it has had great success.
Ferrari road cars are generally seen as a symbol of
luxury and wealth.

3. Brand Name
Ferrari Meaning: one who worked
with metals.

4. URLs
• Official Website
www.ferrari.com

5. Logos and Symbols

6. • The Ferrari logo features a horse on a yellow
background.

7. Slogans
• There are a lot of different slogans that have
been used over the years, such as
"Ferrari, the car for illuminati"
"Everything We Do is Driven by
Ferrari".

8. Jingles
• Speed Boost Sound
• Rising Fast Music
• Same Music for Logo

9. Leveraging
Secondary Associations

10. Company
• Ferrari is a myth and a legend in the automotive industry.
• Ferrari brand is worth more than the Google brand, the
Apple brand, Nike, GE, IBM, BMW, Mercedes, Exxon, Shell,
or any other brand.
• Ferrari World in Abu Dhabi

12. Country of Origin
Maranello, Italy

13. Channels of Distribution
• Exported from Italy
• Exclusive Showroom

14. Co-branding

15. Characters (Through licensing)

16. Celebrity Spokesperson
• Drivers of their Formula One Team

17. Events
• SPORT DRIVING COURSES
• FERRARI FORMULA 1 CLUB

18. Third-Party Sources
• Ferrari Company Tour by famous people.
• Reviews of their customer on their
Magazines, video portels,etc.

19. Thank
You