The document provides guidance on writing feature stories, focusing on leads, nut graphs, and using a transition/quote formula. It discusses different types of leads like narrative, descriptive, direct quote, startling statement, and twist. A strong lead should grab attention and set the tone. An effective nut graph summarizes what the story is about. The transition/quote formula uses transitions between facts and quotes to smoothly advance the narrative. Proper writing techniques help tell a compelling story.