This document outlines a marketing campaign for FBB Teaser & Launch that will take place from July to August 2015. It involves in-store marketing materials and posters at outlets to tease the product in July. In August, there will be an launch with additional in-store materials and signs. Outdoor advertising is also planned, including bus shelters in Lahore displaying teaser messages in July and launch messages in August. Press advertisements will run in magazines and newspapers.