The document provides a comparative analysis of the main parameters of three fashion retail outlets in Belgaum, including their store details, merchandise displays, customer service, sales figures and strategies, pricing, and promotional offers. It analyzes aspects like target footfall, lighting, signage usage, own and partner brands carried, product price points, floor space allocation, and cash counter details. Key differences between the outlets are highlighted for areas like visual merchandising approaches, contribution of top-selling brands and categories, and below-the-line promotional strategies employed.

1. Dimensions Main parameters Sub-parameters Reliance trends INMARK Retail MEGA MART
Store Details Grades Store C No garding No grading
Brands A3 Own Brands Store specific
Target footfall In % 34% 35% 20%(35% for other retail outlets)
Visual
Merchandise
Display Arrangment Mock shop & Symmetric in nature. Season based
Ambience Pleasant environment, mild music, no
essence
Plesant environment and spacious Soft music
Lighting Dim but suffiencint spot lights Sufficient spot lights Sufficient daylight
Mannequiens 61 75 35
Signage Usages Brand Headers, Price points, Gandola
Headers & A3, A4 Signages
Brand headers,Price points,Signage High points, wall visuals, Focul points
and signages
Colour combinations Warm to cool in winter season and cool to
warm at other times.& they also avoid
colour blocking.
Light to dark colours & theme of
manniquien dark colour based
Bright colour in winter and soft in times
Window Display Season collection & Current theme. Season collection & Current theme. Season collection(Western style)
Customer
Sevice
Greeting Approach Approach, Greet, Eye Contact & Smile Greeting ,Eye conatct & Smile Welcoming and greeting
Total HeadCount 22 sales person , 2 department manager, a
store manager.
18 salesperson, 2 team leader, a
Manager.
30 Sales persons, 2 concept manager, a
store manager & Mall head.
Number of trialrooms Girl's: 3, Boy's: 3 & Kid's: 3. Girls :4 ,Boys :3 Total 12
Trial details 4 pieces & Trialroom champ team. 3 pieces 3 pieces
Alteration details Once Till customer is satified. Once till customer is satisfied Within 8 hours, max 15 days
Change details Upto 1 month in sellable condition. Max 1 month
Product Own Brands Casual Teamspirit, DNMX, & Performax. Slub Denim Ruggers, Ruggers Young
Formal Netplay, NtwK, Network, & Pureza. Urban Nomad NIL
Ethnic Avaasa Alibi,Amari Anahi, Karigari
Western Fig, Teamspirit & DNMX. Alibi,Amari West NIL
Kid's DNMX. Tickles ,slub junior,Miss Alibi NIL
Lisenced Brands All
-
NIL Cherokee, Casual: New port, Colt, ,
Edge, Mossimo, Formals: Aurbun hill,
Excalibur, Elitus, Western: Iris, Donuts,
Day-to-day.
OUTLETSParameters
Comparitive Analysis of Existing Fashion Retail outlets in Belgaum as on 6.10.14

2. Partner Brands Casual Duke, Killer, Live-in, 2Go, John player jeans,
& Flying Machine.
NIL Classic polo, T-life, E-style.
Formal Solemio, twilz, Indigo Nation, Peter England,
Cool colour, John Miller, & John Player.
NIL NIL
Ethnic Aurelia, Ashmita, Fashion tadka, & Fusion
beats.
NIL NIL
Western Jealous 21, & Cross. NIL Tannaz, Deal jeans, Jealus 21, Juniper.
Kid's Friends. NIL Mini club, Baby leaf.
Sales share % Men 48% (Casual: 26% +Formal: 22%) NIL 0.6
Women 34% (Ethnic: 16% + Western: 18%) NIL 0.4
Kids 17% + 1% accessories NIL
Contributing Brands Men's formal Netplay & jahnplayer Urban Nomad NIL
Men's casual DNMX & Teamspirit Slub Denim Ruggers, Cherokee.
Women's Ethnic Awaasa Amari Karigari
Women's Western DNMX & Cross Amari West Deal jeans
Kid's DNMX & Friends Tickles ,slub junior,Miss Alibi Cherokee.
Varities Maximum Varities, High waist trousers. Selected Varities Huge variety on specific product
Quality All forms of threads Cotton,Poyster,Polycotton,Viscos,Linen Mainly cotton
Strength Technology enabled products Own Brands Chinos and Khakis
No collection Men's Ethnic, Women’s churidar and saare.
Saree
Men's Ethnic, Winter collection, Shorts
and saare.
Price Store price point 199/- onwards 199/- onwards 199/- onwards
Product price points Men's/Boy's T-shirt: 199/-, Jeans: 899/-, Shirt: 649/-,
Pant: 599/-, Sweater:799/-, Jacket: 1,299/-,
Blazer: 2,999/-, Short: 599/-.
Shirts: 399/-, Trousers: 699/-, Blazers:
2999/-, Suit: 4599/-, sweaters: 499/-,
Casual shirts: 699/-, Jeans: 1199/-, T-
shirts: 199/-, Sweat shirts: 999/-
T-shirt: 349/-, Jeans: 799/-, Shitr: 599/-,
Pant: 799/-, Chino: 999/-, C-shirt:
899/-.
Women's/Girl's Kurta: 299/-, Top: 299/-, Legging: 249/-,
T-shirt: 199/-, Jeans: 1,099/-.
T-shirts: 199/-, Jackets: 499,Tops: 299/-,
Skirts: 299/-, Shirts: 799/-, Pants: 399/-,
jem suits: 1299/-, Shrug: 299/-, kurtas:
399/-, legins: 399/-
Top: 349/-, Leggnng: 299/-, Dupatta:
199/-.
Kid's Infants: 199/- & Others: 299/- Infant :179/- & Others:179/- 199/-
Pricing Strategy Penetrating & Competitive
Place Total floor space In Square foot 12,690 7814 sq.ft 10,000 sq.ft
Department wise Men's/Boy's 5,928 2239 sq.ft 5300 sq.ft
Women's/Girl's 3860 sq.ft 1986 sq.ft 2700 sq.ft
Kid's 1150 sq.ft 786 sq.ft 2000 sq.ft

3. Entry & Exit details Single but divided by Entrance frame Single but divided by Entrance frame Single but divided by Entrance frame
Cash Counter dtails 4 Cash counters and a CSD. 3 cash counters ( 1 active ) 3 cash counters
Promoton Offer strategies Special Occasion Flat 50% on 26th January & 15th August Above the line: from head quarter
Stock Clearance Upto 50% July to 10th Aug & Dec to Jan Below the line: movie tickets, match
tickets
Festive seasonal Coupon worth 1,000 or 2,500 for 2,999 or
4,999 buy
Shop for Rs.2499 or above and get gift
voucher of Rs.500
Accessories on certain amount
Othe Strategies Cross-selling & Add-on Selling. Combo Offer on Denim Jeans Discounted store format , Combo offer
Store details Sales figure(Computed) Per day 1,55,000(40K/26%)
Other details footfall sesonal (100) off season (50)
Systems Used SAP & Italian DSS