This is my presentation for SDES 704. The FAST design project requires for us to think of the new and innovative way for a tire manufacturer to use coloured tires in a commodity item.
My solution was to make themed tires with designs and pattern that would support a cause, much like the ribbon bumper stickers that are so popular. The challenge, then, becomes how to brand this product effectively. This board will help me identify inspiration and best practices in the world of tire manufacturing as well as charity fundraising.
1) The document discusses Foley, Inc. improving their customer service through innovative technology solutions like Cat Equipment Management Solutions to help customers lower operating costs and boost productivity.
2) It highlights two phone system features - a call-back feature and estimated wait time display - to help ensure prompt response times for customers calling Foley's Parts Department.
3) The document encourages customers to contact Foley to learn more about how equipment management solutions can help accurately track fuel usage, reduce idling, and keep equipment running efficiently.
I hope this will help whoever is preparing for MBA. I wrote this report for my Integrated Business Skills class at Studies in American Language at San Jose State University. I would like to thank Sarah Dreger Fattarsi for being a great teacher. You can also find the presentation at http://www.youtube.com/watch?v=1hz_zvxnqnY. It was my first presentation in English. There is also PowerPoint Slides here.
Ben Cohen and Jerry Greenfield met in gym class in middle school in Brooklyn, New York. After graduating from different colleges, they took a course in ice cream making and opened their first ice cream shop in Burlington, Vermont in 1978. Though their low-fat ice cream line was unsuccessful, Ben and Jerry's grew successfully as a business due to their commitment to social causes and the community. They established a foundation that donates 7.5% of annual profits to charity.
Discover marketing strategy that really works for your business.
Visit PearlUSA.Net and discover more on how to increase your revenue.
#WaterlessCarWash #businessstartegy
Online Advertising The Distribution of Leaflets Pasting Posters Distribution of Promotional Products Advertising Sticker on Vehicles Innovative flyer for the car door handle Pearl Waterless Fun Activities Cooperation with Restaurants Cooperation with the Truck Owners Billboards
This document discusses how the Jeep brand has struggled with maintaining its original brand DNA as it has expanded into licensing agreements. While some licensed products like toys have stayed true to Jeep's off-road heritage, others like baby products, luggage, and dog toys seem to have little connection and could confuse or dilute the brand. The licensing agent appears to have aggressively pursued new categories without ensuring they fit Jeep's identity. However, the core customer base of off-road enthusiasts does not seem aware or bothered by these distant extensions. Still, the article warns that brands and their agents must stick closely to the core DNA to avoid eroding the brand image over time.
Global Branding Name Evaluation Talia BaruchTalia Baruch
Global branding and name evaluation are important considerations for companies expanding internationally. A global brand aims to convey consistent values worldwide while allowing for local production. Name evaluation assesses potential names for pronunciation, connotations, and regulatory issues in different languages and cultures. It identifies strengths and weaknesses through linguist surveys and alternative suggestions. Common pitfalls include unintended meanings, negative associations, or confusing pronunciations. Careful evaluation helps brands avoid issues and connect with global audiences appropriately. Localization companies are well-positioned to provide both translation and name evaluation services as a one-stop-shop for companies expanding abroad.
Global branding involves creating a consistent brand experience and image around a name worldwide. A global brand is perceived to reflect the same set of values globally, even when products are produced locally. Name evaluation assesses potential brand names to avoid negative connotations and ensure easy pronunciation in target markets. It involves surveying linguists in different countries on proposed names. Issues like pronunciation, meaning, and regulations must be considered to avoid problems when launching a brand globally. Localization companies are well-positioned to provide global branding and name evaluation services as a complementary offering.
This document provides an overview of Chapter 2 from the textbook "Mechanics of Materials" which covers stress and strain under axial loading. The chapter discusses key topics like normal strain, stress-strain diagrams for ductile and brittle materials, Hooke's law, elastic vs plastic behavior, fatigue, deformations under axial loading, static indeterminacy, thermal stresses, and Poisson's ratio. It also includes sample problems and examples to demonstrate calculating deformations and reactions for axially loaded members.
1) The document discusses Foley, Inc. improving their customer service through innovative technology solutions like Cat Equipment Management Solutions to help customers lower operating costs and boost productivity.
2) It highlights two phone system features - a call-back feature and estimated wait time display - to help ensure prompt response times for customers calling Foley's Parts Department.
3) The document encourages customers to contact Foley to learn more about how equipment management solutions can help accurately track fuel usage, reduce idling, and keep equipment running efficiently.
I hope this will help whoever is preparing for MBA. I wrote this report for my Integrated Business Skills class at Studies in American Language at San Jose State University. I would like to thank Sarah Dreger Fattarsi for being a great teacher. You can also find the presentation at http://www.youtube.com/watch?v=1hz_zvxnqnY. It was my first presentation in English. There is also PowerPoint Slides here.
Ben Cohen and Jerry Greenfield met in gym class in middle school in Brooklyn, New York. After graduating from different colleges, they took a course in ice cream making and opened their first ice cream shop in Burlington, Vermont in 1978. Though their low-fat ice cream line was unsuccessful, Ben and Jerry's grew successfully as a business due to their commitment to social causes and the community. They established a foundation that donates 7.5% of annual profits to charity.
Discover marketing strategy that really works for your business.
Visit PearlUSA.Net and discover more on how to increase your revenue.
#WaterlessCarWash #businessstartegy
Online Advertising The Distribution of Leaflets Pasting Posters Distribution of Promotional Products Advertising Sticker on Vehicles Innovative flyer for the car door handle Pearl Waterless Fun Activities Cooperation with Restaurants Cooperation with the Truck Owners Billboards
This document discusses how the Jeep brand has struggled with maintaining its original brand DNA as it has expanded into licensing agreements. While some licensed products like toys have stayed true to Jeep's off-road heritage, others like baby products, luggage, and dog toys seem to have little connection and could confuse or dilute the brand. The licensing agent appears to have aggressively pursued new categories without ensuring they fit Jeep's identity. However, the core customer base of off-road enthusiasts does not seem aware or bothered by these distant extensions. Still, the article warns that brands and their agents must stick closely to the core DNA to avoid eroding the brand image over time.
Global Branding Name Evaluation Talia BaruchTalia Baruch
Global branding and name evaluation are important considerations for companies expanding internationally. A global brand aims to convey consistent values worldwide while allowing for local production. Name evaluation assesses potential names for pronunciation, connotations, and regulatory issues in different languages and cultures. It identifies strengths and weaknesses through linguist surveys and alternative suggestions. Common pitfalls include unintended meanings, negative associations, or confusing pronunciations. Careful evaluation helps brands avoid issues and connect with global audiences appropriately. Localization companies are well-positioned to provide both translation and name evaluation services as a one-stop-shop for companies expanding abroad.
Global branding involves creating a consistent brand experience and image around a name worldwide. A global brand is perceived to reflect the same set of values globally, even when products are produced locally. Name evaluation assesses potential brand names to avoid negative connotations and ensure easy pronunciation in target markets. It involves surveying linguists in different countries on proposed names. Issues like pronunciation, meaning, and regulations must be considered to avoid problems when launching a brand globally. Localization companies are well-positioned to provide global branding and name evaluation services as a complementary offering.
This document provides an overview of Chapter 2 from the textbook "Mechanics of Materials" which covers stress and strain under axial loading. The chapter discusses key topics like normal strain, stress-strain diagrams for ductile and brittle materials, Hooke's law, elastic vs plastic behavior, fatigue, deformations under axial loading, static indeterminacy, thermal stresses, and Poisson's ratio. It also includes sample problems and examples to demonstrate calculating deformations and reactions for axially loaded members.
This document presents a plan for a Bridgestone Tires Super Bowl advertisement. The objectives are to position Bridgestone tires as the most reliable on the market and emphasize their safety. The target audience is anyone who drives aged 25-70. Key elements include showcasing Bridgestone's NFL sponsorship and using humor or emotion to avoid overusing fear appeals. Past successful ads have abruptly stopped cars or used animals humorously. The ad will run during the 4th quarter for $3 million. Additional promotion includes a website and potential fan page. Areas for improvement include increasing brand recognition and allowing viewer interaction.
The document provides information from a meeting Paul Harvey had with a marketing consultant. Key points include:
- The consultant outlined challenges Paul Harvey faces like maintaining profitability and longevity of sales staff.
- They proposed strategies like building market perception, increasing used vehicle sales, and maintaining profitability.
- Data on purchase behavior, media influence, national trends, and the local competitive landscape was presented.
- Demographic profiles of Paul Harvey's customers who buy Ford F-Series trucks, Ford Edges, and Ford Fusions were outlined.
Jessica Winn proposes a $15,000 digital media plan for Belle Tire to expand its online presence and customer base. The plan focuses on increasing advertising on platforms like Facebook, Twitter, YouTube, blogs and Foursquare to promote special offers. It allocates most of the budget to Google AdWords, Facebook ads, blogging and creating more educational how-to videos. The goals are to boost website traffic, increase tire sales by 35% and raise awareness of Belle Tire's services in new regions. Success will be measured by analytics showing growth in online engagement and store sales.
This document summarizes research conducted on Old Spokes Home & Bike Recycle VT. External interviews found that customers value the organizations' social missions but have little awareness of them. Customers praise the stores' service, staff knowledge, and selection, though note some price differences with competitors. Internal interviews revealed varying understandings of the merger between the organizations and their resource sharing. Observations showed positive customer interactions and store layouts, but identified opportunities to better convey the social missions online and in-store. The research aims to help the organizations improve outreach and branding.
1. Which marketing management philosophy focuses on the question, W.docxgasciognecaren
1. Which marketing management philosophy focuses on the question, “What can we make or do best?” (Points : 4)
Production orientation
Marketing orientation
Sales orientation
Societal marketing orientation
Internal orientation
2. A sales-oriented organization seeks to achieve profitability through: (Points : 4)
the development of long-term relationships with customers
sales volume
providing customer satisfaction
creating customer value
All of these
3. Procter & Gamble decided to address the fact that Hispanic women are more likely to die from breast cancer because they're reluctant to get mammograms or discuss screening. So P&G brought screening to the supermarket, parking mobile mammography vehicles in grocery store parking lots in Texas and inviting shoppers in for free x-rays. Tie-ins with local hospitals assured that women with suspicious films got follow-up care. P&G adopted a _____ orientation to achieve this goal. (Points : 4)
promotional
societal marketing
customer
marketing
product
4. 96 percent of USAA home insurance policy holders report that USAA representatives meets their commitment in calling back customers quickly about claims. The most likely result of USAA’s efforts is: (Points : 4)
management empowerment
retailer-customer synergy
customer satisfaction
transactional marketing
disintermediation
5. _____ is a strategy of increasing market share for present products in existing markets. (Points : 4)
Market penetration
Product development
Market development
Diversification
Product penetration
6. LaRosa’s is a popular and successful Italian restaurant chain located in the Cincinnati, Ohio area. It is found only in the “tri-state area” of southwestern Ohio, northern Kentucky, and southeastern Indiana. For over 50 years, this strategy has given the restaurant a: (Points : 4)
brand name strategy
niche competitive advantage
price differentiation advantage
marketing competitive advantage
sustainable competitive advantage
7. DeFeet International started as a cyclist sock company. The founder, Shane Cooper, said that the existing socks for cyclists were just not of great quality so he made socks for his cycling team by knitting them inside out. The socks were of special materials aimed at giving the cyclist the most comfortable fit. These socks were not the traditional white socks but bright, bold, and flashy colored socks with cool graphics. These high tech socks were priced around $10 a pair. Their web site says “DeFeet is Made for Driven Soles.” Soon cycling elites like Lance Armstrong and Greg LeMond were sporting the DeFeet brand. The company branched into running, hiking and snow gear. Their products include socks, armskins, calfskins, boxer briefs, gloves, and shirts for the ser.
Scott Pechstein – Why buying 3rd party is still the most efficient advertisementSean Bradley
Autobytel has partnered with Polk to track sales results on all Autobytel New and Used Car Quote Requests. Polk matches these leads to State Registration data for all 50 States. Scott will discuss numerous standard reports that include: Close Rate by Source, Close Rate by Make, Crossover between Makes (submitted a lead for a Toyota and bought a Nissan), Crossover between New and Used (submitted a lead for New and bought Used), and Time in Between Lead Submissions and Purchase. Most importantly, what can dealers can do with this information will be discussed. By the end of this discussion, you may redefine who your “competition” really is and refine your Internet Sales process. For a Toyota dealer, you may find you aren’t losing business to the local Toyota store, rather, to the used independent across town.
The document provides instructions for creating an account and submitting a request for an assignment writing service on the website HelpWriting.net. It outlines a 5-step process: 1) Create an account with an email and password. 2) Complete a 10-minute order form with instructions, sources, and deadline. 3) Review bids from writers and choose one based on qualifications. 4) Review the completed paper and authorize payment if satisfied. 5) Request revisions to ensure satisfaction, and the company offers refunds for plagiarized work.
Digital Media Proposal outlines a $15,000 budget to increase Belle Tire's online presence through various platforms like Facebook, Google AdWords, blogging, and YouTube over the next year. The goals are to boost website traffic, increase tire sales by 35%, advertise services like windshield replacements, and potentially expand to new states. Key tactics include targeted ads, special offers exclusively for social media followers, how-to videos, and tracking success based on website traffic and sales growth.
The document summarizes the branding solution developed by a design team for Forsyth Rubber Products to transform it into a global tire brand called Forsyth Advanced Solutions Tire (FAST). The team identified that the existing tire sales system lacks customer trust. Their solution reframed FAST as a subscription-based brand that offers services like monitoring tire condition, scheduling maintenance appointments, and picking up customers' vehicles for service to build long-term customer relationships and boost financial predictability through subscription payments.
The document summarizes a team project for a consumer behavior class on Ford Motor Company. It includes sections on motivations for choosing Ford from a survey of 20 owners, results of the survey showing the top reasons were price, tradition, and recommendations. The recommendations suggest sellers be committed to the brand, fully understand Ford's products, and communicate Ford's sustainability and awards to customers. In general, the document finds consumers choose Ford for both practical and emotional reasons related to its attributes and their needs.
YOU MUST BE KIDDING, RIGHTWhen Dora Marquez graduated from .docxdavezstarr61655
YOU MUST BE KIDDING, RIGHT?
When Dora Marquez graduated from college three years ago, she really wanted a fully equipped Honda Civic. Her monthly payment would be about $350 per month, about $70 more than she could afford. To help Dora meet her budget, the dealer suggested that she lease the vehicle and offered a 42-month lease option at $270 per month with a driving maximum of 12,000 miles per year. The contract had a $0.30 per mile fee at the end of the lease for any excess mileage. Now, with six more months on her lease, Dora is already 1500 miles over the 42,000 (3.5 × 12,000) mileage limit in her contract. What is Dora's best option at this point?
A. Turn back the vehicle now and pay the $450 (1500 × $0.30) for excess mileage.
B. Try to cut back on her driving to minimize her excess mileage fee, which could be higher than $2500 if she keeps driving at the same rate as she has been.
C. Stop driving the car and pay $450 for excess mileage when she turns it back at the end of the lease.
D. Continue driving the vehicle and buy it at the end of the lease by paying the residual value agreed upon when she entered into the contract.
The answer is D. None of the other options is financially practical. Dora learned a hard lesson. Leases may have a lower monthly payment but have hidden costs that often are not known until the very end of the contract!
LEARNING OBJECTIVES
After reading this chapter, you should be able to:
Explain the first three steps in the planned buying process that occur prior to interacting with sellers.
Describe the process of comparison shopping.
Negotiate and decide effectively when making major purchases.
Use effective complaint procedures.
WHAT DO YOU RECOMMEND?
David and Lisa Cosgrove of Tacoma, Washington, are in their early 40s and have three children. They own three vehicles. Lisa drives an almost-new Toyota Camry; David uses a five-year-old Ford pickup; and Alyssa, the couple's 17-year-old daughter, drives a ten-year-old Dodge. Recently, a fire in their garage destroyed both the Dodge and the Camry. The Cosgroves received an insurance settlement of $21,900 on Lisa's car, although the loan payoff amount was $22,800. Alyssa's Dodge was not insured for fire. The couple wants to obtain replacement cars that are similar to those destroyed.
What do you recommend to David and Lisa on automobiles and other major purchases regarding:
1.How to search for two vehicles to replace those destroyed?
2.Whether to replace Lisa's vehicle with a new or used vehicle?
3.Whether to lease or buy a vehicle?
4.How to decide between a rebate and a special low APR financing opportunity if they decide to purchase a new vehicle for Lisa?
5.How to negotiate with the sellers of the vehicles?
YOUR NEXT FIVE YEARS
In the next five years, you can start achieving financial success by doing the following related to vehicle and other major purchases:
1.Check repair ratings history in the April issue of Consumer Reports magazine when planning to buy.
- Vehicle shoppers form an initial consideration set of brands before actively shopping, influenced by past experiences and exposures.
- Most shoppers discover or switch to the brand they ultimately buy while actively shopping in-market, with digital tools becoming the primary research sources.
- Shoppers open to multiple brands are younger, more affluent, and more likely to switch brands. They extensively research across digital screens including mobile/tablet.
- Reaching these open-minded in-market shoppers involves video and multi-screen experiences to drive consideration of brands across the path to purchase.
5 Ways to Increase the Market Value of Your CarGlen Hunter
The document provides tips for selling a used vehicle to get the best value. It recommends doing research to determine the appropriate asking price based on similar vehicles. It also suggests inspecting the vehicle to fix any issues, detailing it to make it look its best, saving maintenance records, and being prepared to negotiate on price. Following these tips can help maximize the return received from selling a used vehicle.
The document discusses the evolution of certified pre-owned (CPO) vehicle programs in Canada from their origins in the 1990s to the present. It notes that CPO programs started with luxury vehicles to provide assurances to customers on used luxury cars priced similarly to new non-luxury vehicles. The recession of the early 1990s and issues with lease residuals led manufacturers to better connect used vehicle remarketing and retail. Over time CPO programs expanded and helped address information and technology asymmetries between buyers and sellers of used vehicles. Recent trends like diminished leasing are increasing risks for dealers while empowering customers with more information.
The Ford outdoor advertising campaign achieved its key objectives. The 6-sheet posters delivered strong advertising recall and recognition, with 42% of people recalling seeing the Ford posters. The outdoor campaign amplified the awareness achieved by the accompanying TV campaign. Additionally, the 6-sheet posters successfully strengthened perceptions of the Ford brand by reinforcing traits like trustworthy, successful, and innovative.
Tailoring Persona Research for a B2B Content StrategyBuyerZone
This document discusses how to create effective personas for a B2B content strategy. It emphasizes the importance of basing personas on real customer data and understanding customer purchasing concerns. An example shows potential persona profiles for bicycle buyers and a chart mapping content topics to purchasing themes. Creating comprehensive content that addresses buyer needs and concerns established in personas can help establish authority and improve organic search traffic.
This document provides background information on Chevrolet's Corvette for its 50th anniversary special edition model. It discusses Chevrolet's declining car sales in 2002 and the state of the automotive industry. General Motors is introduced as Chevrolet's parent company. The Corvette is described as Chevrolet's high-performance sports car introduced in 1953. For its 50th anniversary in 2003, Chevrolet will produce a limited number of special edition Corvettes. The document poses discussion questions about the role of advertising for automobile purchases, how the Corvette benefits the Chevrolet brand, and recommendations for advertising the 50th anniversary Corvette edition.
The document discusses 4 steps to creating customer oxygen:
1) Start with the P&L (profit and loss statement) to demonstrate the business value of customer feedback programs.
2) Get customers participating by cultivating user involvement and building participation through reviews, answers, and links between content.
3) Get employees participating by engaging the entire organization through high-profile launch events and persistent, repetitive engagement.
4) Tell your customer stories to highlight how customer feedback is used across different business functions like product development, sales, and customer service.
This proposal outlines plans for Re:cycles Bikes, a small American bicycle company, to expand globally by opening a location in Utrecht, Netherlands. The proposal discusses Re:cycles' current business operations in Greensboro, North Carolina, then provides an analysis of the bicycle market and culture in the Netherlands to argue that it is a good location for expansion. It recommends pursuing a joint venture with an existing Dutch bicycle company, Wheels Tweewielers, and focuses on selling safety and convenience accessories as well as custom and second-hand bicycles at affordable price points to attract customers in Utrecht ranging from students to older residents. Resources needed for the expansion are also outlined.
Expanding Access to Affordable At-Home EV Charging by Vanessa WarheitForth
Vanessa Warheit, Co-Founder of EV Charging for All, gave this presentation at the Forth Addressing The Challenges of Charging at Multi-Family Housing webinar on June 11, 2024.
This document presents a plan for a Bridgestone Tires Super Bowl advertisement. The objectives are to position Bridgestone tires as the most reliable on the market and emphasize their safety. The target audience is anyone who drives aged 25-70. Key elements include showcasing Bridgestone's NFL sponsorship and using humor or emotion to avoid overusing fear appeals. Past successful ads have abruptly stopped cars or used animals humorously. The ad will run during the 4th quarter for $3 million. Additional promotion includes a website and potential fan page. Areas for improvement include increasing brand recognition and allowing viewer interaction.
The document provides information from a meeting Paul Harvey had with a marketing consultant. Key points include:
- The consultant outlined challenges Paul Harvey faces like maintaining profitability and longevity of sales staff.
- They proposed strategies like building market perception, increasing used vehicle sales, and maintaining profitability.
- Data on purchase behavior, media influence, national trends, and the local competitive landscape was presented.
- Demographic profiles of Paul Harvey's customers who buy Ford F-Series trucks, Ford Edges, and Ford Fusions were outlined.
Jessica Winn proposes a $15,000 digital media plan for Belle Tire to expand its online presence and customer base. The plan focuses on increasing advertising on platforms like Facebook, Twitter, YouTube, blogs and Foursquare to promote special offers. It allocates most of the budget to Google AdWords, Facebook ads, blogging and creating more educational how-to videos. The goals are to boost website traffic, increase tire sales by 35% and raise awareness of Belle Tire's services in new regions. Success will be measured by analytics showing growth in online engagement and store sales.
This document summarizes research conducted on Old Spokes Home & Bike Recycle VT. External interviews found that customers value the organizations' social missions but have little awareness of them. Customers praise the stores' service, staff knowledge, and selection, though note some price differences with competitors. Internal interviews revealed varying understandings of the merger between the organizations and their resource sharing. Observations showed positive customer interactions and store layouts, but identified opportunities to better convey the social missions online and in-store. The research aims to help the organizations improve outreach and branding.
1. Which marketing management philosophy focuses on the question, W.docxgasciognecaren
1. Which marketing management philosophy focuses on the question, “What can we make or do best?” (Points : 4)
Production orientation
Marketing orientation
Sales orientation
Societal marketing orientation
Internal orientation
2. A sales-oriented organization seeks to achieve profitability through: (Points : 4)
the development of long-term relationships with customers
sales volume
providing customer satisfaction
creating customer value
All of these
3. Procter & Gamble decided to address the fact that Hispanic women are more likely to die from breast cancer because they're reluctant to get mammograms or discuss screening. So P&G brought screening to the supermarket, parking mobile mammography vehicles in grocery store parking lots in Texas and inviting shoppers in for free x-rays. Tie-ins with local hospitals assured that women with suspicious films got follow-up care. P&G adopted a _____ orientation to achieve this goal. (Points : 4)
promotional
societal marketing
customer
marketing
product
4. 96 percent of USAA home insurance policy holders report that USAA representatives meets their commitment in calling back customers quickly about claims. The most likely result of USAA’s efforts is: (Points : 4)
management empowerment
retailer-customer synergy
customer satisfaction
transactional marketing
disintermediation
5. _____ is a strategy of increasing market share for present products in existing markets. (Points : 4)
Market penetration
Product development
Market development
Diversification
Product penetration
6. LaRosa’s is a popular and successful Italian restaurant chain located in the Cincinnati, Ohio area. It is found only in the “tri-state area” of southwestern Ohio, northern Kentucky, and southeastern Indiana. For over 50 years, this strategy has given the restaurant a: (Points : 4)
brand name strategy
niche competitive advantage
price differentiation advantage
marketing competitive advantage
sustainable competitive advantage
7. DeFeet International started as a cyclist sock company. The founder, Shane Cooper, said that the existing socks for cyclists were just not of great quality so he made socks for his cycling team by knitting them inside out. The socks were of special materials aimed at giving the cyclist the most comfortable fit. These socks were not the traditional white socks but bright, bold, and flashy colored socks with cool graphics. These high tech socks were priced around $10 a pair. Their web site says “DeFeet is Made for Driven Soles.” Soon cycling elites like Lance Armstrong and Greg LeMond were sporting the DeFeet brand. The company branched into running, hiking and snow gear. Their products include socks, armskins, calfskins, boxer briefs, gloves, and shirts for the ser.
Scott Pechstein – Why buying 3rd party is still the most efficient advertisementSean Bradley
Autobytel has partnered with Polk to track sales results on all Autobytel New and Used Car Quote Requests. Polk matches these leads to State Registration data for all 50 States. Scott will discuss numerous standard reports that include: Close Rate by Source, Close Rate by Make, Crossover between Makes (submitted a lead for a Toyota and bought a Nissan), Crossover between New and Used (submitted a lead for New and bought Used), and Time in Between Lead Submissions and Purchase. Most importantly, what can dealers can do with this information will be discussed. By the end of this discussion, you may redefine who your “competition” really is and refine your Internet Sales process. For a Toyota dealer, you may find you aren’t losing business to the local Toyota store, rather, to the used independent across town.
The document provides instructions for creating an account and submitting a request for an assignment writing service on the website HelpWriting.net. It outlines a 5-step process: 1) Create an account with an email and password. 2) Complete a 10-minute order form with instructions, sources, and deadline. 3) Review bids from writers and choose one based on qualifications. 4) Review the completed paper and authorize payment if satisfied. 5) Request revisions to ensure satisfaction, and the company offers refunds for plagiarized work.
Digital Media Proposal outlines a $15,000 budget to increase Belle Tire's online presence through various platforms like Facebook, Google AdWords, blogging, and YouTube over the next year. The goals are to boost website traffic, increase tire sales by 35%, advertise services like windshield replacements, and potentially expand to new states. Key tactics include targeted ads, special offers exclusively for social media followers, how-to videos, and tracking success based on website traffic and sales growth.
The document summarizes the branding solution developed by a design team for Forsyth Rubber Products to transform it into a global tire brand called Forsyth Advanced Solutions Tire (FAST). The team identified that the existing tire sales system lacks customer trust. Their solution reframed FAST as a subscription-based brand that offers services like monitoring tire condition, scheduling maintenance appointments, and picking up customers' vehicles for service to build long-term customer relationships and boost financial predictability through subscription payments.
The document summarizes a team project for a consumer behavior class on Ford Motor Company. It includes sections on motivations for choosing Ford from a survey of 20 owners, results of the survey showing the top reasons were price, tradition, and recommendations. The recommendations suggest sellers be committed to the brand, fully understand Ford's products, and communicate Ford's sustainability and awards to customers. In general, the document finds consumers choose Ford for both practical and emotional reasons related to its attributes and their needs.
YOU MUST BE KIDDING, RIGHTWhen Dora Marquez graduated from .docxdavezstarr61655
YOU MUST BE KIDDING, RIGHT?
When Dora Marquez graduated from college three years ago, she really wanted a fully equipped Honda Civic. Her monthly payment would be about $350 per month, about $70 more than she could afford. To help Dora meet her budget, the dealer suggested that she lease the vehicle and offered a 42-month lease option at $270 per month with a driving maximum of 12,000 miles per year. The contract had a $0.30 per mile fee at the end of the lease for any excess mileage. Now, with six more months on her lease, Dora is already 1500 miles over the 42,000 (3.5 × 12,000) mileage limit in her contract. What is Dora's best option at this point?
A. Turn back the vehicle now and pay the $450 (1500 × $0.30) for excess mileage.
B. Try to cut back on her driving to minimize her excess mileage fee, which could be higher than $2500 if she keeps driving at the same rate as she has been.
C. Stop driving the car and pay $450 for excess mileage when she turns it back at the end of the lease.
D. Continue driving the vehicle and buy it at the end of the lease by paying the residual value agreed upon when she entered into the contract.
The answer is D. None of the other options is financially practical. Dora learned a hard lesson. Leases may have a lower monthly payment but have hidden costs that often are not known until the very end of the contract!
LEARNING OBJECTIVES
After reading this chapter, you should be able to:
Explain the first three steps in the planned buying process that occur prior to interacting with sellers.
Describe the process of comparison shopping.
Negotiate and decide effectively when making major purchases.
Use effective complaint procedures.
WHAT DO YOU RECOMMEND?
David and Lisa Cosgrove of Tacoma, Washington, are in their early 40s and have three children. They own three vehicles. Lisa drives an almost-new Toyota Camry; David uses a five-year-old Ford pickup; and Alyssa, the couple's 17-year-old daughter, drives a ten-year-old Dodge. Recently, a fire in their garage destroyed both the Dodge and the Camry. The Cosgroves received an insurance settlement of $21,900 on Lisa's car, although the loan payoff amount was $22,800. Alyssa's Dodge was not insured for fire. The couple wants to obtain replacement cars that are similar to those destroyed.
What do you recommend to David and Lisa on automobiles and other major purchases regarding:
1.How to search for two vehicles to replace those destroyed?
2.Whether to replace Lisa's vehicle with a new or used vehicle?
3.Whether to lease or buy a vehicle?
4.How to decide between a rebate and a special low APR financing opportunity if they decide to purchase a new vehicle for Lisa?
5.How to negotiate with the sellers of the vehicles?
YOUR NEXT FIVE YEARS
In the next five years, you can start achieving financial success by doing the following related to vehicle and other major purchases:
1.Check repair ratings history in the April issue of Consumer Reports magazine when planning to buy.
- Vehicle shoppers form an initial consideration set of brands before actively shopping, influenced by past experiences and exposures.
- Most shoppers discover or switch to the brand they ultimately buy while actively shopping in-market, with digital tools becoming the primary research sources.
- Shoppers open to multiple brands are younger, more affluent, and more likely to switch brands. They extensively research across digital screens including mobile/tablet.
- Reaching these open-minded in-market shoppers involves video and multi-screen experiences to drive consideration of brands across the path to purchase.
5 Ways to Increase the Market Value of Your CarGlen Hunter
The document provides tips for selling a used vehicle to get the best value. It recommends doing research to determine the appropriate asking price based on similar vehicles. It also suggests inspecting the vehicle to fix any issues, detailing it to make it look its best, saving maintenance records, and being prepared to negotiate on price. Following these tips can help maximize the return received from selling a used vehicle.
The document discusses the evolution of certified pre-owned (CPO) vehicle programs in Canada from their origins in the 1990s to the present. It notes that CPO programs started with luxury vehicles to provide assurances to customers on used luxury cars priced similarly to new non-luxury vehicles. The recession of the early 1990s and issues with lease residuals led manufacturers to better connect used vehicle remarketing and retail. Over time CPO programs expanded and helped address information and technology asymmetries between buyers and sellers of used vehicles. Recent trends like diminished leasing are increasing risks for dealers while empowering customers with more information.
The Ford outdoor advertising campaign achieved its key objectives. The 6-sheet posters delivered strong advertising recall and recognition, with 42% of people recalling seeing the Ford posters. The outdoor campaign amplified the awareness achieved by the accompanying TV campaign. Additionally, the 6-sheet posters successfully strengthened perceptions of the Ford brand by reinforcing traits like trustworthy, successful, and innovative.
Tailoring Persona Research for a B2B Content StrategyBuyerZone
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This document provides background information on Chevrolet's Corvette for its 50th anniversary special edition model. It discusses Chevrolet's declining car sales in 2002 and the state of the automotive industry. General Motors is introduced as Chevrolet's parent company. The Corvette is described as Chevrolet's high-performance sports car introduced in 1953. For its 50th anniversary in 2003, Chevrolet will produce a limited number of special edition Corvettes. The document poses discussion questions about the role of advertising for automobile purchases, how the Corvette benefits the Chevrolet brand, and recommendations for advertising the 50th anniversary Corvette edition.
The document discusses 4 steps to creating customer oxygen:
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Expanding Access to Affordable At-Home EV Charging by Vanessa WarheitForth
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Understanding Catalytic Converter Theft:
What is a Catalytic Converter?: Learn about the function of catalytic converters in vehicles and why they are targeted by thieves.
Why are They Stolen?: Discover the valuable metals inside catalytic converters (such as platinum, palladium, and rhodium) that make them attractive to criminals.
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Parking Strategies: Tips on where and how to park your vehicle to reduce the risk of theft, such as parking in well-lit areas or secure garages.
Protective Devices: Overview of various anti-theft devices available, including catalytic converter locks, shields, and alarms.
Etching and Marking: The benefits of etching your vehicle’s VIN on the catalytic converter or using a catalytic converter marking kit to make it traceable and less appealing to thieves.
Surveillance and Monitoring: Recommendations for using security cameras and motion-sensor lights to deter thieves.
Statistics and Insights:
Theft Rates by Borough: Analysis of data to determine which borough in NYC experiences the highest rate of catalytic converter thefts.
Recent Trends: Current trends and patterns in catalytic converter thefts to help you stay aware of emerging hotspots and tactics used by thieves.
Benefits of This Presentation:
Awareness: Increase your awareness about catalytic converter theft and its impact on vehicle owners.
Practical Tips: Gain actionable insights and tips to effectively prevent catalytic converter theft.
Local Insights: Understand the specific risks in different NYC boroughs, helping you take targeted preventive measures.
This presentation aims to equip you with the knowledge and tools needed to protect your vehicle from catalytic converter theft, ensuring you are prepared and proactive in safeguarding your property.
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Top-Quality AC Service for Mini Cooper Optimal Cooling PerformanceMotor Haus
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Charging Fueling & Infrastructure (CFI) Program Resources by Cat PleinForth
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Charging Fueling & Infrastructure (CFI) Program by Kevin MillerForth
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Real-time driver monitoring is one of the easiest ways to make fleet management efficient as well as seamless. Connected vehicle solutions such as fleet GPS trackers and associated software help businesses in several ways. Refer to the post below for more details.
Charging and Fueling Infrastructure Grant: Round 2 by Brandt HertensteinForth
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EV Charging at MFH Properties by Whitaker Jamieson
FAST Design Project
1. SDES 704 - Project A, Part 4 - Kelly Baker
Introduction
At the beginning of this course, each student was given a
brief explaining the FAST design problem. The solution to
the problem needed involve coloured rubber for tires.
Each student developed their own concept for incorporating
the coloured rubber into a new use for Forsythe, a tire
manufacturer, that would include a new brand and
potentially a new marketing approach.
2. SDES 704 - Project A, Part 4 - Kelly Baker
Proposed Solution
While there are a few companies that have explored using
coloured rubber for aesthetic purposes, it has not been
well marketed, or ever seen as very useful. Without a
good reason to spend the extra money on coloured
rubber, consumers do not have the incentive to buy.
3. SDES 704 - Project A, Part 4 - Kelly Baker
Proposed Solution
When trying to come up with a solution to the FAST design
problem, I was trying to think of a reason that people
would spend extra money on coloured
tires, and was reminded of the
ribbon bumper stickers and
many people display proudly
on their cars in support of a
variety of charities.
4. SDES 704 - Project A, Part 4 - Kelly Baker
Proposed Solution
I hypothesized that I could reach a similar market with
coloured tires. If the tire manufacturer would agree to
donate a portion of the profit from
the sale to a designated charity,
what was originally scene as a
purely aesthetic would now have
a cause associated with the
purchase.
5. SDES 704 - Project A, Part 4 - Kelly Baker
Secondary Research – Purchasing Tires
During my preliminary research, I read a number of articles
and opinion pieces on how people select their tires and
found that:
1) Most people don't think much about buying tires until
something goes wrong.
2) Most people also don't take the time to research into
what the difference between a good set of tires and a
budget set of tires.
3) If people have a reliable mechanic, they will trust the
mechanic to make the decision for them.
6. SDES 704 - Project A, Part 4 - Kelly Baker
Secondary Research – Bridgestone
Bridgestone is one of the only companies in North America
that are looking at anything similar to coloured rubber.
They are making a patterned tire, claiming “Multi-colored
tires can further encourage vehicle personalization and
offer a unique avenue for companies to take in
advertising. Rather than tire shopping out of necessity,
this may create a sort of customer that makes tire
purchases for recreation.” Bridgestone's approach is
what inspired my solution. Rather than looking at a safety
issue, or practicality approach, I think there is the
opportunity to find a strong solution based solely on the
aesthetic appearance of the tires.
7. SDES 704 - Project A, Part 4 - Kelly Baker
Primary Research – Carlane
Carlane is a large, family owned garage in Guelph, Ontario.
They have 8 bays for large volume throughput, and loyal
customers that trust the mechanics when it comes to
their vehicles.
8. SDES 704 - Project A, Part 4 - Kelly Baker
Primary Research – Carlane
When interviewed, Carlane customers were most
concerned with price, with quality being the second most
important factor when purchasing new tires.
66% of those interviewed had donated money to charity,
although the split between people who would be willing
to spend extra money for charitable causes when
purchasing a commodity was split evenly at 33%
between a “yes”, “no”, and “maybe response.
9. SDES 704 - Project A, Part 4 - Kelly Baker
Primary Research – Canadian Tire
Canadian Tire is a chain hardware store across Canada that
also does car repair.
10. SDES 704 - Project A, Part 4 - Kelly Baker
Primary Research – Canadian Tire
When interviewed, Canadian Tire customers were most
concerned with price. A few of the people interviewed
claimed that they wouldn't actually be in the market for
purchasing tires at all.
50% of those interviewed had donated money to charity
and only 25% would spend the extra money to donate
when purchasing commodities. 50% replied “maybe”
and 25% said “no”.
11. SDES 704 - Project A, Part 4 - Kelly Baker
Primary Research – Ted's Discount Tires
Ted's is a speciality tire shop in Guelph, Ontario that
features both high performance and low cost tires as well
as tire rims.
12. SDES 704 - Project A, Part 4 - Kelly Baker
Primary Research – Ted's Discount Tires
Only two customers came in while I was doing interviews at
Ted's, which isn't really a strong representation of their
client base. Both customers were concerned with quality
when asked. One had donated money while the other had
not personally donated. One replied “maybe” and the
other with “yes” when asked if they would spend extra
on basic commodities to support charity.
13. SDES 704 - Project A, Part 4 - Kelly Baker
Primary Research – Results
While the primary research wasn't overwhelmingly in favour
of my design solution, I believe there is still a market for
coloured tires for charity. Most people expressed a
general interest with what I was doing, and a few people
wanted to hear more about my design solution.
Based on primary and secondary research, I believe this is a
product that, if marketed and branded properly, could go
“viral”.
14. SDES 704 - Project A, Part 4 - Kelly Baker
Visual Audit – Tire Advertising
Michelin is regarded
as one of the most
successfully branded
companies in the world.
With the focus on safety,
Michelin's branding targets
families and those
concerned with quality over
price. Also, the company mascot, the “Michelin Man”
dates back to the company's origins in the late 1800s.
15. SDES 704 - Project A, Part 4 - Kelly Baker
Visual Audit – Charity Advertising
One of the most successful charity videos that I've seen in
recent years comes from WaterisLife.com – the video is
called “First World Problems”
and uses satire to show first
world countries why they need
to donate to third world
countries. The video went
viral and reached a huge
number of potential donors online.
http://www.youtube.com/watch?v=fxyhfiCO_XQ
16. SDES 704 - Project A, Part 4 - Kelly Baker
Point of Sale
One question that I've been wrestling with for the duration
of this project is where exactly the point of sale is for this
type of tire. Traditionally, tires are purchased through a
vendor by a mechanic or in a tire store by a customer.
Looking at the charity side of things, often charities will
promote and sell their own merchandise, either through a
website, or at events to help raise money for their cause.
My design solution will require a hybrid of these two
opportunities to sell, and, as a result, I will have to
address both opportunities when tackling the branding of
the tires.
17. SDES 704 - Project A, Part 4 - Kelly Baker
Persona #1 - Mary
Gender: Female
Age: 47
Status: Married with 2 children
Occupation: Medical Secretary
Annual Income: $40,000
Type of car: Toyota Corolla purchased new in 2009
Brand of tires: Michelin (one for summer and one for winter)
Charitable donations: M.A.D.D. Annual donation and
participates in “Run for the Cure” annual run for breast
cancer.
18. SDES 704 - Project A, Part 4 - Kelly Baker
Persona #1 - Mary
Mary is a hard working mother of two teenaged kids. She
has been getting her very reliable car services at the
same family-run garage for the past 15 years and trusts
her mechanic's opinion when it comes to her vehicle. She
understands that putting a little extra money into her
vehicle is important for her safety, and the safety of her
kids. Mary also has a history of donating money for
causes that she thinks are important, and even
participates in an annual run, raising money for breast
cancer.
19. SDES 704 - Project A, Part 4 - Kelly Baker
Persona #1 - Mary
Mary will be interested in coloured tires for a cause
because of the quality of the tires, and because she
knows that the money is going towards a good cause.
She found out about the tires from M.A.D.D., who ran a
design contest for their own tires, and she is interested in
purchasing them. She will definitely check with her
mechanic before making the investment.
20. SDES 704 - Project A, Part 4 - Kelly Baker
Persona #2 - John
Gender: Male
Age: 52
Status: Married with 3 children
Occupation: Farmer
Annual Income: $52,000
Type of car: Ford F250 2011
Brand of tires: Michelin LTX (all season)
Charitable donations: Member of the local A.N.A.F.
21. SDES 704 - Project A, Part 4 - Kelly Baker
Persona #2 - John
John has been working with a local farm supply store,
growing grain to feed cattle on his family run farm with
his brother and father. John has a lot to say about trucks
– he believes that he is very well informed from years of
experience driving farm trucks. He know what he likes
and is even more vocal about what he doesn't like. He
has a good relationship with his mechanic who works at
the only garage in his small town. John is also a member
of his local Army Navy & Air Force Club, and has been
supporting the establishment, like his father, for the past
28 years.
22. SDES 704 - Project A, Part 4 - Kelly Baker
Persona #2 - John
John saw the coloured tires for a cause on a friend's truck.
He purchased them because his son is a member of the
navy, and thought that the camouflage tires were a good
way to show support for our troops. John wouldn't
normally spend extra money, but he likes the camo
pattern, and his mechanic assured him that the quality
were good compared to what he currently has on his
truck.
23. SDES 704 - Project A, Part 4 - Kelly Baker
Persona #3 - Chelsey
Gender: Female
Age: 20
Status: Single
Occupation: University Student
Annual Income: $5,500
Type of car: Hyundai Sonata 2009
Brand of tires: Firestone (all season)
Charitable donations: None
24. SDES 704 - Project A, Part 4 - Kelly Baker
Persona #3 - Chelsey
Chelsea is a student at a university pursuing a general arts
degree. Her parents gave her a car before she left home
last year, and she has taken her car in to the dealership
for regular maintenance like her Dad told her to. Chelsea
has had part time jobs, but no regular income to speak of
before. Her parents help pay for her rent and other
necessities. She's very socially conscious and has helped
volunteer at school for a number of causes, but has never
had money to put towards charitable causes.
25. SDES 704 - Project A, Part 4 - Kelly Baker
Persona #3 - Chelsey
Chelsea first saw coloured tires for a cause on her friend's
car. She instantly fell in love with personalization and cool
colours, but wasn't sure if her parents would spring the
extra money to donate toward the cause. She called the
service desk at the dealership to get their opinion and
was happy to hear that the tires were a good brand.
Knowing that she will need to make a good sell to her
Dad so that he sees it as a good investment.