SlideShare a Scribd company logo
Copyright by FASHIONTV ©
FashionTV
Café
The Home of
fashion
Copyright by FASHIONTV ©
Copyright by FASHIONTV ©
Michel Adam, President of FashionTV the iconic Café Vogue Paris.
FashionTV started the worldwide hospitality franchise FashionTV
Cafés, catering clients all at prime locations over the world in dozens
of FashionTV Bars, Café, Clubs, and more…
FashionTV established the flagship FashionTV café in front of the
famous Opera in Vienna.
FashionTV Cafés is augmenting dramatically within 2014 to 2024
ensuring a FashionTV Café in every prime location worldwide.
1994
2004
2014
2024
FASHIONTV CAFÉS 1994-2014
1994
2014
2024
2
Copyright by FASHIONTV ©
FASHIONTV CAFÉS
ESTABLISHED IN 1994
CUSTOMERS
OVER 200,000 MONTHLY
CUSTOMERS WORLDWIDE
LOCATIONS
TOKYO, VIENNA, PRAGUE, TEL
AVIV, DUBAI, CAIRO, BANGKOK,
AND MORE
NO. OF STAFF
TEAM INCLUDES 409 QUALIFIED
EMPLOYEES AND MANAGERS
3
Copyright by FASHIONTV ©
Be a respected player in your local fashion society.
Being a FashionTV Café owner puts you as a leader of fashion, luxury, model society, VIP jet set and nightlife.
Host your own fashion events.
Meet the most beautiful people.
Get Residence & Work Permit.
FASHIONTV CAFÉ FRANCHISEE’S
BENEFITS
*Michel Adam & Van Damme @ FashionTV Café opening in Dubai.
4
Copyright by FASHIONTV ©
FRANCHISE PRICING
License Type Gold License Platinum License Diamond License
Size 150-300sq 300-500sq 500sq+
One-Time Fee €200,000 €350,000 €500,000
Royalties 3% 3% 3%
Monthly Fee €10,000 €12,500 €15,000
Estimated Annual
Rev.
€2.5M €4.5M €7M
Fit-out
Average Set-up cost including Video, Lights, Audio, Bar, Furniture, etc… is €2,000 to
€2,500 per square meter.
FashionTV providers hand in hand set-up, TV advertising, online marketing, and month to month personal
support to ensure the success of the business.
5
Copyright by FASHIONTV ©
AAA Location
The FashionTV Café must be located in a prime Triple A location of a
major city.
Fashion Knowledge
FashionTV requires all FashionTV Café franchisees to have good understanding of the
world of fashion.
F&B Experience
Proven experience of management staff in the food & beverages is a
necessity.
Strong Financial
BackingsAll franchisees must be able to show strong financial backings to ensure success of
the business.
FRANCHISEES REQUIREMENTS
Strong Desire To Be More: Rich, Famous &
Successful
6
Copyright by FASHIONTV ©
8K VIDEO WALL FASHION SHOWS & VJ
Projections of Fashion Shows by top
designers.
3D Fashion “Floor” stunning luxury fashion
animations.
Live FashionTV channel and live fashion
shows from Paris, London, New York &
Milan.
7
1 2 3
Copyright by FASHIONTV ©
CAFÉ COCKTAIL BAR CLUB / DANCE-BAR
01. CAFÉ /
RESTAURANTFrom the early morning breakfast and coffee to brunch,
lunch, dinner and deserts.
02. COCKTAIL BAR
Evening cocktails, wine, beer accompanied with light food
such as appetizers & sushi as well as F. Shisha.
03. CLUB / DANCE
BARUntil the morning light Live DJ, Club Music & Lights,
Bottles of Champagne, Vodka, Whisky and more…
Maximize The Use of Your Real Estate
9AM - 8PM
CAFÉ
RESTAURANT
6PM - 1AM
COCKTAIL
BAR
11PM -
5AM
CLUB
DANCE-BAR
8
Copyright by FASHIONTV ©
Fashion Vodka Fashion Shisha Fashion Water
Fashion Energy
Drinks
Fashion Champagne Fashion Prosecco
FASHIONTV PROPRIETARY BEVERAGES & SHISHA
9
1 2 3
4 5 6
Copyright by FASHIONTV ©
FOOD & PLATES SILVERWARE / GLASSES CEILING & WALLS
SERVING OPTION UPHOLSTERY & TABLES FLYERS / PRINTOUTS
DIAMOND INSPIRED DESIGN
10
1 2 3
4 5 6
Copyright by FASHIONTV ©
FASHION SHOWS
A Fashion Runway is placed in every FashionTV Café, presenting various
shows:
• Local Designer Fashion Shows.
• After Party Lingerie Shows.
• F-Beverages Promotional Shows.
• Designs by Michel Adam Fashion Shows.
Catwalk
11Copyright by FASHIONTV ©
Copyright by FASHIONTV ©
Custom Tailored Billing System & Analytics
Controlled by I-Pad and Tablets
No Need for Special Hardware
Works Remotely Without a Need For Cashier
24/7 Surveillance Cameras Accessible by Mobile
FashionTV Billing
& Security
Platform
12
Copyright by FASHIONTV ©
FashionTV
Café
The
Marketing
Copyright by FASHIONTV ©
Copyright by FASHIONTV ©
A luxurious FashionTV Club card is printer ‘on the spot’ for the cafés
clients with their image.
The club card provides the member with discounts and promotions in
location.
The card is international, and valid in all of FashionTV location
worldwide & online.
The club members will receive ongoing promotions and update to their email
and SMS to their phones.
Loyalty program ‘blows retention through the roof!’ as the club members make
the café their ‘spot’.
FASHIONTV CLUB
MEMBERSHIP PLATFORM
14
Copyright by FASHIONTV ©
ADVERTISING EXAMPLES
15
Copyright by FASHIONTV ©
DEDICATED FAN-PAGE
FaceBook Fan-Page
Every one of our location have they’re own dedicated FaceBook
Fan-Page with:
• Events.
• Offers / Coupons.
• Gallery Posting.
• Social Competitions.
• Local Awareness.
16
Copyright by FASHIONTV ©
INSTAGRAM UPLOADS TWITTER POSTING FACEBOOK UPLOADS
INSTAGRAM CHECK IN INSTAGRAM CHECK IN FOURSQUARE POSTS
SOCIAL ENGAGEMENT
17
1 2 3
4 5 6
Copyright by FASHIONTV ©
SOCIAL ENGAGEMENT STATISTICS
100 NEW STORIES 200 NEW STORIES 50 NEW STORIES
Due to FashionTV’s brand popularity and our customers love
to post, like, share, comment, check-in, take pictures, shoot
videos, tag, and more in all of our locations!
The social engagement within F Cafés network is an exiting
average of 500 stories per day – every story is Free – Word of
Mouth – Advertisement.
500 NEW STORIES PER
DAY
150 NEW
STORIES
18
Copyright by FASHIONTV ©
FaceBook: 3,000,000+ Fans.
FashionTV.com: Average of 500,000 monthly visits.
FashionTV.com: Average of 1,500,000 monthly imp.
YouTube Channels: 1,000,000 Subscribers
YouTube: Average of 15,000,000 monthly views.
Daily Motion: Average of 500,000 monthly views.
VK: 150,000+ Followers.
Google Plus: 3,000,000+ Followers.
NEW MEDIA STATISTICS
19
Copyright by FASHIONTV ©
SPONSORED LOCAL LISTINGS
FACEBOOK LOCAL GOOGLE LOCAL GPS BASED ADS
20
Copyright by FASHIONTV ©
“Success is often achieved by those who don't know that failure is inevitable” ~ Coco Chanel.
For any inquires please contact –
Victoria Kolossov
Victoria@FTV.com
CONTACT INFORMATION.
21

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FashionTV Cafe

  • 1. Copyright by FASHIONTV © FashionTV Café The Home of fashion Copyright by FASHIONTV ©
  • 2. Copyright by FASHIONTV © Michel Adam, President of FashionTV the iconic Café Vogue Paris. FashionTV started the worldwide hospitality franchise FashionTV Cafés, catering clients all at prime locations over the world in dozens of FashionTV Bars, Café, Clubs, and more… FashionTV established the flagship FashionTV café in front of the famous Opera in Vienna. FashionTV Cafés is augmenting dramatically within 2014 to 2024 ensuring a FashionTV Café in every prime location worldwide. 1994 2004 2014 2024 FASHIONTV CAFÉS 1994-2014 1994 2014 2024 2
  • 3. Copyright by FASHIONTV © FASHIONTV CAFÉS ESTABLISHED IN 1994 CUSTOMERS OVER 200,000 MONTHLY CUSTOMERS WORLDWIDE LOCATIONS TOKYO, VIENNA, PRAGUE, TEL AVIV, DUBAI, CAIRO, BANGKOK, AND MORE NO. OF STAFF TEAM INCLUDES 409 QUALIFIED EMPLOYEES AND MANAGERS 3
  • 4. Copyright by FASHIONTV © Be a respected player in your local fashion society. Being a FashionTV Café owner puts you as a leader of fashion, luxury, model society, VIP jet set and nightlife. Host your own fashion events. Meet the most beautiful people. Get Residence & Work Permit. FASHIONTV CAFÉ FRANCHISEE’S BENEFITS *Michel Adam & Van Damme @ FashionTV Café opening in Dubai. 4
  • 5. Copyright by FASHIONTV © FRANCHISE PRICING License Type Gold License Platinum License Diamond License Size 150-300sq 300-500sq 500sq+ One-Time Fee €200,000 €350,000 €500,000 Royalties 3% 3% 3% Monthly Fee €10,000 €12,500 €15,000 Estimated Annual Rev. €2.5M €4.5M €7M Fit-out Average Set-up cost including Video, Lights, Audio, Bar, Furniture, etc… is €2,000 to €2,500 per square meter. FashionTV providers hand in hand set-up, TV advertising, online marketing, and month to month personal support to ensure the success of the business. 5
  • 6. Copyright by FASHIONTV © AAA Location The FashionTV Café must be located in a prime Triple A location of a major city. Fashion Knowledge FashionTV requires all FashionTV Café franchisees to have good understanding of the world of fashion. F&B Experience Proven experience of management staff in the food & beverages is a necessity. Strong Financial BackingsAll franchisees must be able to show strong financial backings to ensure success of the business. FRANCHISEES REQUIREMENTS Strong Desire To Be More: Rich, Famous & Successful 6
  • 7. Copyright by FASHIONTV © 8K VIDEO WALL FASHION SHOWS & VJ Projections of Fashion Shows by top designers. 3D Fashion “Floor” stunning luxury fashion animations. Live FashionTV channel and live fashion shows from Paris, London, New York & Milan. 7 1 2 3
  • 8. Copyright by FASHIONTV © CAFÉ COCKTAIL BAR CLUB / DANCE-BAR 01. CAFÉ / RESTAURANTFrom the early morning breakfast and coffee to brunch, lunch, dinner and deserts. 02. COCKTAIL BAR Evening cocktails, wine, beer accompanied with light food such as appetizers & sushi as well as F. Shisha. 03. CLUB / DANCE BARUntil the morning light Live DJ, Club Music & Lights, Bottles of Champagne, Vodka, Whisky and more… Maximize The Use of Your Real Estate 9AM - 8PM CAFÉ RESTAURANT 6PM - 1AM COCKTAIL BAR 11PM - 5AM CLUB DANCE-BAR 8
  • 9. Copyright by FASHIONTV © Fashion Vodka Fashion Shisha Fashion Water Fashion Energy Drinks Fashion Champagne Fashion Prosecco FASHIONTV PROPRIETARY BEVERAGES & SHISHA 9 1 2 3 4 5 6
  • 10. Copyright by FASHIONTV © FOOD & PLATES SILVERWARE / GLASSES CEILING & WALLS SERVING OPTION UPHOLSTERY & TABLES FLYERS / PRINTOUTS DIAMOND INSPIRED DESIGN 10 1 2 3 4 5 6
  • 11. Copyright by FASHIONTV © FASHION SHOWS A Fashion Runway is placed in every FashionTV Café, presenting various shows: • Local Designer Fashion Shows. • After Party Lingerie Shows. • F-Beverages Promotional Shows. • Designs by Michel Adam Fashion Shows. Catwalk 11Copyright by FASHIONTV ©
  • 12. Copyright by FASHIONTV © Custom Tailored Billing System & Analytics Controlled by I-Pad and Tablets No Need for Special Hardware Works Remotely Without a Need For Cashier 24/7 Surveillance Cameras Accessible by Mobile FashionTV Billing & Security Platform 12
  • 13. Copyright by FASHIONTV © FashionTV Café The Marketing Copyright by FASHIONTV ©
  • 14. Copyright by FASHIONTV © A luxurious FashionTV Club card is printer ‘on the spot’ for the cafés clients with their image. The club card provides the member with discounts and promotions in location. The card is international, and valid in all of FashionTV location worldwide & online. The club members will receive ongoing promotions and update to their email and SMS to their phones. Loyalty program ‘blows retention through the roof!’ as the club members make the café their ‘spot’. FASHIONTV CLUB MEMBERSHIP PLATFORM 14
  • 15. Copyright by FASHIONTV © ADVERTISING EXAMPLES 15
  • 16. Copyright by FASHIONTV © DEDICATED FAN-PAGE FaceBook Fan-Page Every one of our location have they’re own dedicated FaceBook Fan-Page with: • Events. • Offers / Coupons. • Gallery Posting. • Social Competitions. • Local Awareness. 16
  • 17. Copyright by FASHIONTV © INSTAGRAM UPLOADS TWITTER POSTING FACEBOOK UPLOADS INSTAGRAM CHECK IN INSTAGRAM CHECK IN FOURSQUARE POSTS SOCIAL ENGAGEMENT 17 1 2 3 4 5 6
  • 18. Copyright by FASHIONTV © SOCIAL ENGAGEMENT STATISTICS 100 NEW STORIES 200 NEW STORIES 50 NEW STORIES Due to FashionTV’s brand popularity and our customers love to post, like, share, comment, check-in, take pictures, shoot videos, tag, and more in all of our locations! The social engagement within F Cafés network is an exiting average of 500 stories per day – every story is Free – Word of Mouth – Advertisement. 500 NEW STORIES PER DAY 150 NEW STORIES 18
  • 19. Copyright by FASHIONTV © FaceBook: 3,000,000+ Fans. FashionTV.com: Average of 500,000 monthly visits. FashionTV.com: Average of 1,500,000 monthly imp. YouTube Channels: 1,000,000 Subscribers YouTube: Average of 15,000,000 monthly views. Daily Motion: Average of 500,000 monthly views. VK: 150,000+ Followers. Google Plus: 3,000,000+ Followers. NEW MEDIA STATISTICS 19
  • 20. Copyright by FASHIONTV © SPONSORED LOCAL LISTINGS FACEBOOK LOCAL GOOGLE LOCAL GPS BASED ADS 20
  • 21. Copyright by FASHIONTV © “Success is often achieved by those who don't know that failure is inevitable” ~ Coco Chanel. For any inquires please contact – Victoria Kolossov Victoria@FTV.com CONTACT INFORMATION. 21