The document provides an overview of the fashionist blog and its creator. It discusses the origins of the blog starting in 2001 with limitations of early web platforms. It launched officially in 2007 as "Blog of the Day". The blog focuses on themes of pairs, colors and patterns, and features recurring individuals. It is created using a Canon camera by walking around and photographing street fashion in a documentary style over 2 minutes encounters. The goal is to document street style anthropologically and sociologically.

1. fashionist
unadulterated street fashion :: may i take your photo?
http://fashioni.st :: mai le
02.25.2010
guest lecture for the business of fashion class, academy of art

2. http://fashioni.st

3. ORIGIN
• 2001 web 1.0 limitations (band width)
• 2006 style hunted
• 2007 fashioni.st launch
• Blog of the Day

4. c/o Maggie Mason

5. THEMES
• Pairs - contrast and the space between
• Colors or Patterns
• Cameos - repeat offenders

6. THEME: PAIRS - Contrast and the Space Between

7. pairs: tiare and sara
* colors
* interaction
* texture
* lighting
* vintage

8. pairs: mike and allan
* designer vintage
* extreme casual
* color
* bike as accessory

9. pairs: yiling and yosei
* grays, black leather
* denim
* form
* street luxe

10. pairs: awnny and bradley
* black
* leather shoulder bags
* knits
* (sun)glasses

11. THEME: Colors, Patterns, & More...

12. brown shoes with black tights, leggings, socks

13. 90’s style floral
floral: maggie

14. pea coat and white leather shoes

15. THEME: Cameos - repeat offenders

16. lorraine

17. chris

18. tiffany

19. skeet

20. RECORD
• Anthropological
• Sociological - artists, designers, musicians, bloggers, tech stars, neighbors
• Art

21. Anthropological
• origins and social relationships of human beings
• how we choose to attire ourselves
• how that evolves over time

22. Sociological

23. designer
lisa mayock/ vena cava

24. janna stark
designer

25. momoca
designer

26. performance artists
corinne
robkin
richie monique jenkinson
fauxnique

27. photographers
andrew paynter sandy kim

28. citizens here and abroad
my first earthquake
citay ferocious few
musicians paula frazer

29. bloggers
garbage dress
the coveted
bits and bobbins

30. jason mark
writers
rebecca woolf maggie mason

31. Art - Hopefully self-explanatory.

32. MODIS OPERANDI
• Canon 5D MkII with 50mm 1.4mm lens
• Canon SD1000
• Walking
• Moo business cards
• Dress as if I’d stop myself
• 2 minutes

33. Questions?

34. Thank you! And one more
thing...

35. http://fashioni.st