This presentation shows materials derived from the Amazon forest, such as natural fibers, skins and seeds, in new fashion design applications, focusing in responsible innovation and biodesign.

1. Almira Martins, MSc., Universidade Federal do Pará
Poverty Studies and Environment in the Amazon Research Group
Prof. Carol Garcia, PhD., Centro Universitário Belas Artes de São Paulo
Design and Convergence Studies Research Group

2. Joseph Albers (1934), professor and former Bauhaus student, reinforces
the importance of a relational approach to materials (Werklehre – that is,
design with materiais) as fundamental to all design investigations.
In his view, engagement with materials might help people learn from
personal experience (instead of being taught by other’s experiences),
allowing autonomous investigations.
IS IT POSSIBLE TO CREATE RESPONSIBLE
INNOVATION WITH AMAZON’S NATURAL
RESOURCES?

3. SUSTAINABLE FASHION – USE AND
EXPLOITATION OF THE AMAZONIAN
NATURAL RESOURCES
T R A C E S O F T H E A M A Z O N
F A S H I O N : I S S U E S O N
S U S T A I N A B L E D E V E L O P M E N T
Production system for
building female
accessories:
sustainable process vs.
unsustainable process
W A Y O F T H E W A T E R : T H E
U S E O F A I C H T H Y O L O G I C A L
B Y - P R O D U C T I N A
A M A Z O N I N A R E S E R V E
Expansion of the fish
sector looking to the local,
national and global fashion
market

4. ORGANIC GEMS FROM THE AMAZON
If performed in a sustainable manner, the production chain of
Amazonian organic gems used in fashion accessories can:
• Avoid harming the environment ;
• Minimize the use of child labor ;
• Improve the quality of life and social conditions of the
collector / producer;
• Improve the quality of the final product and maximize profit;
• Use the fashion design as a strategic element for market
positioning.

5. ICTIOCOURO FOR SUSTAINABLE FASHION
The enlargement of the fish sector in halieutic communities, aimed at producing
the Ictiocouro*, can:
- Mitigate the harmful effects caused by the disposal of organic waste (fish
skin) deposited in riverbeds and domestic ports;
- Mitigate harmful effects on society and the unemployment of young female;
- Add value to hand gender work;
- Improve the quality of life and social conditions of fishermen;
- Transform the byproduct, otherwise discarded, into higher value added
products in the fisheries production chain;
- Improve the quality of the final product and maximize profit ;
- Use the fashion design as a strategic element for market positioning
* Ictiocouro - name created by the researcher to name the sustainable fish
leather, generated in Halieutiques extractive communities

6. ICTIOCOURO
Extractivistm
and
neoextractivism
Susteinability
Artisanal
fisheries
Fashion
Fair commerce
and
cooperativism
RESEX MGC,
Pa

7. Extractivist Reserve Halieutica
GREAT MOTHER Curuçá - PARA -
AMAZON - BRAZIL
“The biggest challenge is the economic
integration of the population " (ICMBIO , 2015)

8. MEMBERS OF THE HALIEUTICA COMMUNITY IN
THE AMAZON

9. FASHION ACCESSORIES MADE FROM
FISH LEATHER

10. Clutch by Rosa Castro

11. NATURAL FIBER AND OTHER AMAZON
MATERIALS

12. TURURI FIBER
Clutch by Roseli Martins Clutch by Rosa Castro

13. MSc in Natural Resourcers
Management and Sustainable
Development in the Amazon
(UFPA, Brazil)
Coolhunter in Fashion Design
for the Artisan’s Corner Project
a MIT.
Researcher at POEMA –
Poverty Studies and
Environment in the Amazon in
Brazil
ALMIRA MARTINS
PhD in Communication and
Semiotics (PUCSP, Brazil)
Head of Design at Centro
Universitário Belas Artes de
São Paulo
Lead Researcher at Design
and Convergence Study Group
in Brazil
CAROL GARCIA