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Fascinating
Event Marketing
Stats
TABLE OF CONTENTS

1   Why Events?

2   Event Types

3   Event Planning

4   Event Promotion

5   Events & Fees

6   Event Marketing Challenges

7
This presentation is based on 2010 Constant Contact
  survey data from 931 respondents including 320
   nonprofits, 304 B2B, and 307 B2C companies.
1   Why Events?
79%
rank events as
important to
their business.
90%
of nonprofits rank
events important or
very important .
B2B companies
      are least appreciative of events.




90%      78%              68%
2   Event Types
Top reasons to host events:




                           #3
               #2         Get
  #1         Generate   Donations
Educate       Leads
IMAGE CREDIT: EUSKALANATO




Educate
ranks as the most
important reason for
hosting events.
IMAGE CREDIT: INTERSECTION CONSULTING




Generate leads
ranks as the 2nd
most important
reason to host
events.
IMAGE CREDIT: PINKMOOSE




B2C companies
rate “Promote/Sell”
more important
than B2Bs and
nonprofits do.
Most frequent types of events:




   Social           Classes
 Gatherings
Most
   businesses
hold educational
     events.
1
Educational
 1Events                    Classes




                                      Workshops
              Training



Conferences              Seminars
Importance of Events by Type
Nonprofits…


          …host more
        conferences than
          B2B & B2C
           combined.
14%
of B2Cs hold
conferences.
IMAGE CREDIT: COLETTE CASSINELLI




B2B companies
hold classes
more often
than other
events.
IMAGE CREDIT: JEREMY BROOKS




B2C companies
hold
social
gatherings
most
frequently.
Nonprofits use
more types
of events.
3   Event
    Planning
Nonprofits
 spend the
 most time
planning
their events.
Most B2B
companies spend
5-8 weeks
 planning an
    event.
4   Event
    Promotion
IMAGE CREDIT: RH1N0



Event marketing
usually consumes



 ≤20%
 of budget.
are
NOT SURE      7.8%
how much
budget goes
to events.
is the
                                 average #
                                 of

        .
                                 promotional
                                 methods for
                                 events.
IMAGE CREDIT: JOSEPH ROBERTSON
Email          Word of Mouth

   Most
   Used
   Event                            My Website

   Promo
   Methods:


                                                  Mailed
IMAGE CREDIT: DARWIN BELL                         Invites
Email
is used most
often for event
marketing.
40% use
social media
for event marketing.
Magazine ads are
used least
often for event
 marketing.
Only

 11%
use blogging
    for event
  marketing.
47%
still mail
invites.
             IMAGE CREDIT: ACME401
Ranking of Most Used
Promotional Methods:
are
                             unlikely to
                             rely on
                             social
                     58.7%   media for
                             event
                             marketing.

IMAGE CREDIT: ANI!
Image credit: netzkobold
B2Bs
are most unlikely to rely on




 for event marketing.
5   Events &
    Fees
IMAGE CREDIT: RANGERRICK


Most companies
don’t charge
for events.
<10%

always
charge a fee.
59% of B2Bs never charge for
events.
Nonprofits
charge for
events
more than
any other
business.
6   Event
    Marketing
    Challenges
Biggest Event
Marketing Challenges:
Nearly


    50% to
can’t get people
respond to invites.
26.4%
don’t know
which online
tool to use.
13.6% have
no experience
using online tools.
Nonprofits are
more likely to
use an online
tool for event
marketing.
7.9%



      Few
  respondents
 had difficulties
collecting fees.
                    91
Learn more about event
  marketing in our webinar:

www.HubSpot.com/events
THANK
 YOU.

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Fascinating Event Marketing Stats