Did you know that event marketing usually consumes less than 20% of a company's budget? And that only 11% of companies use blogging for event marketing? And that nearly one third of companies send press releases to promote their events? If these facts fascinate you, you will like our new ebook "Fascinating Event Marketing Stats." Download it here - http://www.hubspot.com/fascinating-event-marketing-stats/

1. Fascinating
Event Marketing
Stats

2. TABLE OF CONTENTS
1 Why Events?
2 Event Types
3 Event Planning
4 Event Promotion
5 Events & Fees
6 Event Marketing Challenges
7

3. This presentation is based on 2010 Constant Contact
survey data from 931 respondents including 320
nonprofits, 304 B2B, and 307 B2C companies.

4. 1 Why Events?

5. 79%
rank events as
important to
their business.

6. 90%
of nonprofits rank
events important or
very important .

7. B2B companies
are least appreciative of events.
90% 78% 68%

8. 2 Event Types

9. Top reasons to host events:
#3
#2 Get
#1 Generate Donations
Educate Leads

10. IMAGE CREDIT: EUSKALANATO
Educate
ranks as the most
important reason for
hosting events.

11. IMAGE CREDIT: INTERSECTION CONSULTING
Generate leads
ranks as the 2nd
most important
reason to host
events.

12. IMAGE CREDIT: PINKMOOSE
B2C companies
rate “Promote/Sell”
more important
than B2Bs and
nonprofits do.

13. Most frequent types of events:
Social Classes
Gatherings

14. Most
businesses
hold educational
events.

15. 1
Educational
1Events Classes
Workshops
Training
Conferences Seminars

16. Importance of Events by Type

17. Nonprofits…
…host more
conferences than
B2B & B2C
combined.

18. 14%
of B2Cs hold
conferences.

19. IMAGE CREDIT: COLETTE CASSINELLI
B2B companies
hold classes
more often
than other
events.

20. IMAGE CREDIT: JEREMY BROOKS
B2C companies
hold
social
gatherings
most
frequently.

21. Nonprofits use
more types
of events.

22. 3 Event
Planning

23. Nonprofits
spend the
most time
planning
their events.

24. Most B2B
companies spend
5-8 weeks
planning an
event.

25. 4 Event
Promotion

26. IMAGE CREDIT: RH1N0
Event marketing
usually consumes
≤20%
of budget.

27. are
NOT SURE 7.8%
how much
budget goes
to events.

28. is the
average #
of
.
promotional
methods for
events.
IMAGE CREDIT: JOSEPH ROBERTSON

29. Email Word of Mouth
Most
Used
Event My Website
Promo
Methods:
Mailed
IMAGE CREDIT: DARWIN BELL Invites

30. Email
is used most
often for event
marketing.

31. 40% use
social media
for event marketing.

32. Magazine ads are
used least
often for event
marketing.

33. Only
11%
use blogging
for event
marketing.

34. 47%
still mail
invites.
IMAGE CREDIT: ACME401

36. Ranking of Most Used
Promotional Methods:

37. are
unlikely to
rely on
social
58.7% media for
event
marketing.
IMAGE CREDIT: ANI!

38. Image credit: netzkobold

39. B2Bs
are most unlikely to rely on
for event marketing.

40. 5 Events &
Fees

41. IMAGE CREDIT: RANGERRICK
Most companies
don’t charge
for events.

42. <10%
always
charge a fee.

43. 59% of B2Bs never charge for
events.

44. Nonprofits
charge for
events
more than
any other
business.

45. 6 Event
Marketing
Challenges

46. Biggest Event
Marketing Challenges:

47. Nearly
50% to
can’t get people
respond to invites.

48. 26.4%
don’t know
which online
tool to use.

49. 13.6% have
no experience
using online tools.

50. Nonprofits are
more likely to
use an online
tool for event
marketing.

51. 7.9%
Few
respondents
had difficulties
collecting fees.
91

52. Learn more about event
marketing in our webinar:
www.HubSpot.com/events

53. THANK
YOU.