Facts About Farm to Table
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SECTORAL INFORMATION, Introduction,
Historical Growth of the sector observed in the last 5 years,
Reasons for the Growth observed in the sector,
Government initiatives,
Porter’s Five Forces Model for the sector,
COMPANY INFORMATION,
Company snapshot,
SWOT analysis of Hindustan Unilever – HUL SWOT analysis,
Product offered by the company,
Competitor Analysis,
News (Last 12 month) incl. corporate announcement,
MARKETING STRATEGY,
DOVE Shampoo,
SWOT analysis of DOVE Shampoo,
Analyze marketing mix 4P’s of DOVE Shampoo,
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Sales Forecast,
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Cosmetic industry
The cosmetic industry in India is large and growing rapidly, with a current size of around $4.6 billion. The industry has been growing at 15-20% annually due to rising incomes, fashion consciousness, and increasing promotion of products. Key segments include skin care, hair care, color cosmetics, fragrances, and oral care. Herbal cosmetic brands are increasingly popular as consumers prefer organic products. The industry is expected to continue strong growth in the coming years as product offerings expand and more consumers purchase cosmetics.
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Olper's Milk is a brand of processed milk owned by Engro Foods. It was launched in 2006 and has seen success, with over 1.4 billion in sales in its first year. Engro Foods has strengths in its established brand name, relationships with distributors and farmers, and research capabilities. However, it faces weaknesses such as high milk collection and distribution costs across Pakistan and a narrow product portfolio compared to competitors. Opportunities for growth include increasing government support for farmers and rising processed milk consumption. Threats include price competition and established brands like Nestle. Olper's uses an integrated marketing mix of advertising, promotions, distribution network, and targeting of health-conscious middle and upper-class consumers.
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Hindusthan Lever had a challenge with the competitors in Rural India. They devised a strategy to enter the market at the grass root level and utilize the entrepreneurial woman. Based on perceptions, there are some ethical questions. This case looks at the strategies on how to capture the emerging markets and work at the grass root level with the consumer behaviors. Not only understand the consumer behavior, but introduce the need and also the products to the consumers who NEVER used any product in that area.
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Marketing Report and Analysis of English Biscuit Manufacturers
English Biscuit Manufacturers (EBM) was established in 1965 as a joint venture called Peek Freans Pakistan Limited and is the pioneer of packaged biscuits in Pakistan. EBM's vision is to provide high quality food while being a responsible corporate citizen. Their mission is to provide nutritious food-between-meals across Pakistan. One of their products, Peanut Pik, is a unique biscuit offering a blend of fresh peanuts. Peanut Pik targets customers looking for nut biscuits at an affordable price between ages 12 to 60. EBM positions Peanut Pik as offering superior quality and sets pricing through cost-plus and penetration strategies to maximize market share and profits.
Parle-g marketing strategy
This document summarizes a marketing presentation about Parle G biscuits in India. It provides background on the biscuit industry and Parle's market leadership. It discusses Parle G using Porter's 5 forces model and analyzes Parle G's strengths, weaknesses, opportunities, and threats. Key points are that Parle G has 35% market share but faces challenges from competitors increasing prices. Suggestions include keeping Parle G prices steady, targeting rural and young consumers, and associating the brand with government initiatives.
An insight into the marketing strategies of mother dairy
Mother Dairy is an Indian dairy company that was established under Operation Flood. It produces and distributes milk and milk products, edible oils, fresh fruits and vegetables, and processed foods. The company sources milk from dairy cooperatives and village organizations. It uses marketing strategies like product differentiation, quality control, social campaigns, and mascots to promote its brands like Safal and Dhara. While Mother Dairy initially focused only on Delhi, it has now expanded across India and exports products to over 40 countries. It aims to continue diversifying its product range and expanding its market share both within India and globally.
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Nestlé is a large multinational food and beverage company founded in 1866 with approximately 254,000 employees operating in over 70 countries. Its vision is to meet consumer needs with high quality foods, and its mission is to provide safe, nutritious options that support health. Nestlé faces opportunities like growth in the US coffee market but also threats such as increasing competition and pressures for healthier products. It employs a matrix structure organized by both products and geographical regions. With a diverse product portfolio, Nestlé pursues integrated cost leadership and differentiation strategies.
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Patanjali Ayurved Limited is an Indian FMCG company
Located in the industrial area of Haridwar
Manufactures mineral and herbal products.
Patanjali is the fastest growing fast-moving consumer company in India.
Self-independence of India from Swadeshi.
To promote Indian product.
Make a largest retail chain in all over India both rural and urban market
To Provide reasonable price for farmers
To fulfill the demand of customers across the India on reasonable price.
To Support Indian industries by creating demands of Swadeshi products.
To generate employment for youth, skilled/unskilled and professionals.
To establish Ayurveda and create biggest market chain for herbal products.
To Strengthen Indian economy by replacing foreign products with Swadeshi products.
25381564 marketing-plan-of-mountain-dew
The document is a marketing plan analysis for Mountain Dew in India. It provides an overview of the soft drink industry in India and analyzes Mountain Dew's position in the market. Key points covered include an industry analysis, company analysis of PepsiCo, competitor analysis of Coca-Cola, segmentation of Mountain Dew's target market as youth, and an analysis of Mountain Dew's marketing mix strategies.
Project on Frooti
This document provides information about Swastik Fruits Product Private Limited, including its:
- Organizational structure, which follows a bureaucratic structure with standardization of tasks and a hierarchical concept of subordination.
- Product range including Frooti, Appy, Appy Fizz, and Bailley.
- Industry involvement in manufacturing, trading, exports, consultancy, mining, power plants, and more.
- Locations and facilities and certifications like ISO.
It gives an overview of the company's profile, industry, organizational structure, products, and areas of business.
Presentation on Fruit juice ( beverage ) industry.
The fruit juice market in India has grown at a CAGR of 20% since 2005 and was valued at INR18,949.2m in 2012. Major players like Dabur, Pepsi, and Coca-Cola are investing heavily in the market through new product launches and flavors. The market is segmented between real fruit juices and synthetic drinks, and also based on nutrition content, thirst-quenching, and consumption situations. Brands employ different strategies like product line extensions and targeting various consumer segments. Porter's five forces analysis indicates competitive rivalry between established brands, threat of substitutes, and bargaining power of suppliers and customers in the growing but competitive fruit juice industry in India.
Parle G Introduction
Parle G Introduction
parle G History
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Parle G market strategy..
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Amul was founded in 1946 in Anand, Gujarat with a mission to stop exploitation of farmers. It is managed by GCMMF which is jointly owned by 3.6 million milk producers. Amul has made India the largest producer of milk in the world through the white revolution. Today it is the largest dairy brand in Asia. Dr. Verghese Kurien is known as the father of the white revolution in India and founded Amul dairy. Amul has a diverse product portfolio and a strong rural distribution network across India. It uses innovative advertising campaigns featuring the Amul girl mascot to promote its products.
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Multi-site events take place in multiple locations at the same time. Here are a few key things to consider when planning a multi-site event.
Non-Profit Meetings
Get tips and information on effective ways to hold meetings for non-profit organizations
Planning Your Next Government Meeting
Here are a few things to keep in mind when planning your next government meeting.
Guide for Atlanta Meeting Planners
Next up: Atlanta, GA! If you're not familiar with Atlanta, here are a few tips about the city to consider when planning a business meeting.
Guide For Salt Lake City Meeting Planners
Next up: Salt Lake City, Utah! Here are a few things to keep in mind when planning a meeting in Salt Lake City.
Guide for Baltimore Meeting Planners
Baltimore, MD is first up in Unique Venues' series of meeting planning tip Infographics in the U.S. and Canada. Check out these tips and suggestions you might want to consider before planning an event in Baltimore.
5 Tips for Planning Government Meetings
Are you in the process of planning a government meeting but are stuck? Consider these 5 tips from Unique Venues
Most Popular Wedding Venues: Pros and Cons
Check out these easy to follow tips in our latest infographic: Most Popular Wedding Venues, Pros and Cons.
Staying Fit While Working on the Road
It can be difficult to find the time and place to stay fit while traveling. Here are a few tips to consider to stay fit while working on the road!
Hashtag 101 For Venues
Social Media is an important part of communicating and interacting with attendees. Unique Venues' Mandy Volpe explains the significance of hashtags in this infographic.
Social Media Tips for Venues
Here are a few simple and informative tips from Unique Venues to help improve your venue's communication via social media.
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The Great Debate: Traditional Vs. Nontraditional Venues
Tips For Attracting and Engaging Millennials At Your Event
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