Fanplayr’s Smart & Targeted Conversions is an intelligence-based Offers Platform designed to help online merchants increase sales, improve average order values and optimize purchase incentive margins. Smart & Targeted first analyzes a merchant’s site to determine profiles of visitors that would be most receptive to specific offers and timing. Smart & Targeted’s Saas-based platform is then used to create campaigns that segment traffic and present dynamic offers based on visitor behavior — The Right Offer at the Right Time.

1. Analyze. Segment. Target. Optimize.
Your way to more sales.

2. What is Smart & Targeted Conversions?
• Smart & Targeted Conversions (S&T) is a SaaS-based offers
platform designed to help online merchants:
 Improve conversion rates
 Improve AOVs
 Optimize offer-based margins
• S&T enables eTailers to understand the data behind their visitor
traffic in order to deliver the right offer to the right visitor at the
right time
Conversion Rate
Increase
AOV Lift
With Smart & Targeted,
we’ve seen up to
Offer-based Margin
Improvement
*Based on current customer data
$$$

3. Analyze Segment Target Optimize
Our Approach
• Analyze data behind visitor traffic to understand intent
• Segment traffic to reflect the intent of different visitor types
• Target the right offer to the right visitor segment at the right time
• Optimize the performance of offers within segments
• Avoid the “Spray & Pray” or “One Size Fits All” approach to offers

4. Analyze Visitor Traffic
• Visitor and order tracking code is added to site to
begin collecting data and analyzing traffic
• Fanplayr Account Managers work with merchants
to configure S&T campaigns with insights gathered
• Sample strategies include:
 Customer Profile Strategy
 Search Term Strategy
 AOV Lift Strategy
 Conversion Stage Strategy

5. Segment Visitor Traffic
 Visitor Type (New, Returning,
Previously Converted)
 Visit Count (Previous # of visits)
 Past purchases ($ amount)
 Time on Site
 Page Views
 Page / Product Type
 Current Cart Value
 Device / Browser Type
 Include / Exclude Pages
 Visit Source
 Visit Search Terms
 Time of Day / Day of
Week
 Geographic Location
 URL String
 X Visits in Y Time Frame
 X Purchased in Y Time
Frame
 X Discounts Redeemed
in Y Time Frame

6. Target Offers
Present Offer
• Segmentation rules configured in
merchant’s Fanplayr account.
Claim Offer
• E-mail address collected, Added to
Wallet for later use.
• Unique code code is generated –
redeemable for this visit only.
Minimize Offer
• Unobtrusive but visible.
Second Offer Presented
• Based on cart size, new offer is
presented with minimum purchase
requirement.
• Cart size is increased to take advantage
of new offer.
• Coupon is added to cart and discount
applied.

7. Optimize Campaigns
Optimize S&T campaigns with an in-depth analytics package that includes:
Integrated A/B Testing
KPI Performance Over Time
Offer Testing
Conversion Stage Waterfall

8. Optimize Campaigns
Sample strategy-specific analytics include:
Search Term Strategy
Target specific search terms to appeal to visitor intent
Customer Profile Strategy
Target unconverted visitors within your top conversion profiles

9. Optimize Campaigns
Sample strategy-specific analytics include:
AOV Strategy
Target visitors with upsells when they reach key AOV thresholds
Conversion Path Strategy
Target visitors when they reach hurdles in your sales cycle

10. Low
High
Low
High
DataDriven–RetailersinControl ROI - Increased Sales & Margin
in 2016
Personalization
Analytic
s
Deal sites
Retargeting
Targeted Conversions
Our competitive advantages
• To give the power to the seller allowing him to get access
to all the data analysis.
“Using the tracking and the data analysis to take quick
decisions and to optimize the performance of the e-
commerce”
• ROI generated by an increase of the turnover and higher
margins.
“Dashboard, analytic tools and A/B test approving the
performance of the platform”
Fanplayr gives the control to the seller and
has a direct impact on sales
Niche competitors:
(i) Analytics & Reporting and/or traffic segmentation
(ii) Personalization
(iii) Cart abandonment
(iv) Retargeting

11. François Birade
Sales: Italy, France, Spain
francois@fanplayr.com
Harm Linssen
Sales / Business Development
Benelux, Nordic, Germany
harm@fanplayr.com
Mariano Tripiciano
Head of operations
EU & LATAM
Gabriele Favarò
Account Management
gabriele@fanplayr.com
European Team
Please contact
us with any
questions!
Mariano Tripiciano
Head of EU & LATAM operations
mariano@fanplayr.com
Mobile: +39 393 5467693
Skype: marianotripiciano