The document provides instructions for setting up a business Facebook fan page. It explains that a fan page is public, allows anyone to become a fan, and is used to provide information about a business like company overview, news, website, photos and videos. The summary outlines the key steps which are to sign up or log into Facebook, go to the Pages section, select a category and company type, name the page, add content like company info, images and events, and then publish the page.

1. Set up your business fan page how-to for business

2. sign up or log in © Jay Massey 2010 Facebook “How-to” for Business

3. facebook comparison Personal profile Friends only Personal Family photos Personal thoughts Privacy issues Company “fan” page Fans - anyone Public It’s about business Company overview Company news & status Website & contact info Press releases Photos & videos Blog RSS feed Twitter updates Customer engagement © Jay Massey 2010 Facebook “How-to” for Business

4. start Log in to Facebook.com Go to http://Facebook.com/Pages/ Click on © Jay Massey 2010 Facebook “How-to” for Business

5. choose a organization category © Jay Massey 2010 Facebook “How-to” for Business

6. choose type of company © Jay Massey 2010 Facebook “How-to” for Business

7. adding content skip

8. add company info Easy to update Company logo Company information Images Videos Events Blog feeds (RSS) Proof your Page Publish your Page © Jay Massey 2010 Facebook “How-to” for Business

9. summary

10. “ how to” summary Sign up or log in to Facebook Go to http://facebook.com/pages/ Click on Create a Page (upper right) Select organization category (business, brand, artist, etc.) Select type of company Name your page (be careful, you cannot change it) Add content Publish your page Get 1000 100, now only 25 fans & pick a vanity URL name Consider Selective Tweets application for Facebook Consider customizing your page with eMarketeer. Promote, update, ENGAGE! © Jay Massey 2010 Facebook “How-to” for Business