This document outlines a 5-step process for successful self-regulation: 1) identify the challenges and stakeholders, 2) set concrete targets, 3) build support across the industry, 4) measure results against targets, and 5) share experiences and communicate progress. It promotes self-regulation as an "absolute must" and encourages industries to go beyond minimum requirements.

1. SUCCESSFUL
SELF-REGULATION
5 steps to

2. STEP #1
IDENTIFY THE CHALLENGE
What needs to be done?
How can industry contribute to
positive change?
Who needs to be involved?

3. STEP #2
SET CONCRETE TARGETS
Figure out exactly what you can do.
Ask other stakeholders to weigh in.
Strive to go beyond what others are
asking for.

4. STEP #3
BUILD SUPPORT ACROSS
YOUR INDUSTRY
Devise a plan to get buy-in from
across your industry.
Make clear to them whey self-
regulation is an absolute must.

5. STEP #4
MEASURE RESULTS
Has your industry achieved its
targets?
Do you still have work left do?
Ask an independent third-party to
audit your results

6. STEP #5
SHARE & COMMUNICATE
Share your experiences with other
industries.
Talk about what works and what's
difficult.
Be a resource in the EU self-
regulation conversation.

7. WE'RE THE EU SOFT DRINKS
INDUSTRY
WE'RE SERIOUS ABOUT
SELF-REGULATION