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May 2016
ManuSreenivasan ManagingDirector
Wektra Family Office
Hyderabad
+91-9000711510
manu.sreenivasan@wektrafamilyoffice.com
Bangalore
+91-9605360572
tito.mathew@wektrafamilyoffice.com
1. Introduction
© Wektra Family Office, 2016 2
My Journey…
© Wektra Family Office, 2016 3
1994
Equity
1998
US Equity
2001
Mutual
Fund
2006
Private
Investment
2010 – 2013
????
2014
Own
Company
The Idea Funnel
© Wektra Family Office, 2016 4
Certification Segment to focus on
• Financial Product Distribution
• Wealth Management
• Fund Management
• Financial Education
• Financial Planning
• Family Office
2013 - To be or not to be…
Certification
• Content
• Can start practice
immediately
• Concepts are tested
thoroughly
• Pass the exam
• Preparation
License
• RIA?
• Corporate advisory
• Investment advisory
• Financial planning
• Company structure
• Capital requirement
© Wektra Family Office, 2016 5
Jan
SEBI
April
Reference
May
Training
Oct
Certification
Dec
Notice
2. The Ground Work
© Wektra Family Office, 2016 6
© Wektra Family Office, 2016 7
© Wektra Family Office, 2016 8
© Wektra Family Office, 2016 9
© Wektra Family Office, 2016 10
© Wektra Family Office, 2016 11
3. Family Office
© Wektra Family Office, 2016 12
1st Generation:
Wealth creation
2nd Generation:
Wealth preservation,
growth
3rd Generation:
Wealth preservation,
transfer
Help future generation to
carry on the family legacy
© Wektra Family Office, 2016 13
Family Office
• “… wealth management advisory firm
that manages family’s private wealth”
• “…personal CFO”
• “…building, preserving and transferring
wealth”
© Wektra Family Office, 2016 14
Beyond Wealth Management
Business Advisory
Independent, trusted advisor, and manager
Multi-generational: Wealth Creation, Preservation, Transfer
Business transactions and Personal wealth management
Administrative services: Taxation, Custody, Legal, Business
advisory
Administrative services: Succession Planning, Estate
Planning, Family Governance
Family Office Services
© Wektra Family Office, 2016 15
Our experience so far…
• Family Office
– Not for the masses
• Client acquisition
– References and word of mouth
– Corporate advisory -> Personal finance advisory
• Client retention
– Deals – Close interaction is needed
– Talk to different stakeholders (especially the CFO)
– Continuously deliver value – E.g. Consolidated reporting (A
challenge when you do not have execution)
– Strong execution partners (Detailed info, Good support)
© Wektra Family Office, 2016 16
Our experience so far…
• Choose your segment wisely
– We chose the SME segment
– Part vs Full wallet share – Power of saying NO
– Free look period
– Continuous engagement
– Demonstration of knowledge - Sector, Event, Pipeline of
activities/deals
• Fee
– Retainer
– Time and Material
– Activity based
– AUM based
– Exit based
© Wektra Family Office, 2016 17
Thank you!
© Wektra Family Office, 2016 18

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Family Office : Financial Planning for Next Generations

  • 1. May 2016 ManuSreenivasan ManagingDirector Wektra Family Office Hyderabad +91-9000711510 manu.sreenivasan@wektrafamilyoffice.com Bangalore +91-9605360572 tito.mathew@wektrafamilyoffice.com
  • 2. 1. Introduction © Wektra Family Office, 2016 2
  • 3. My Journey… © Wektra Family Office, 2016 3 1994 Equity 1998 US Equity 2001 Mutual Fund 2006 Private Investment 2010 – 2013 ???? 2014 Own Company
  • 4. The Idea Funnel © Wektra Family Office, 2016 4 Certification Segment to focus on • Financial Product Distribution • Wealth Management • Fund Management • Financial Education • Financial Planning • Family Office
  • 5. 2013 - To be or not to be… Certification • Content • Can start practice immediately • Concepts are tested thoroughly • Pass the exam • Preparation License • RIA? • Corporate advisory • Investment advisory • Financial planning • Company structure • Capital requirement © Wektra Family Office, 2016 5 Jan SEBI April Reference May Training Oct Certification Dec Notice
  • 6. 2. The Ground Work © Wektra Family Office, 2016 6
  • 7. © Wektra Family Office, 2016 7
  • 8. © Wektra Family Office, 2016 8
  • 9. © Wektra Family Office, 2016 9
  • 10. © Wektra Family Office, 2016 10
  • 11. © Wektra Family Office, 2016 11
  • 12. 3. Family Office © Wektra Family Office, 2016 12
  • 13. 1st Generation: Wealth creation 2nd Generation: Wealth preservation, growth 3rd Generation: Wealth preservation, transfer Help future generation to carry on the family legacy © Wektra Family Office, 2016 13
  • 14. Family Office • “… wealth management advisory firm that manages family’s private wealth” • “…personal CFO” • “…building, preserving and transferring wealth” © Wektra Family Office, 2016 14 Beyond Wealth Management Business Advisory
  • 15. Independent, trusted advisor, and manager Multi-generational: Wealth Creation, Preservation, Transfer Business transactions and Personal wealth management Administrative services: Taxation, Custody, Legal, Business advisory Administrative services: Succession Planning, Estate Planning, Family Governance Family Office Services © Wektra Family Office, 2016 15
  • 16. Our experience so far… • Family Office – Not for the masses • Client acquisition – References and word of mouth – Corporate advisory -> Personal finance advisory • Client retention – Deals – Close interaction is needed – Talk to different stakeholders (especially the CFO) – Continuously deliver value – E.g. Consolidated reporting (A challenge when you do not have execution) – Strong execution partners (Detailed info, Good support) © Wektra Family Office, 2016 16
  • 17. Our experience so far… • Choose your segment wisely – We chose the SME segment – Part vs Full wallet share – Power of saying NO – Free look period – Continuous engagement – Demonstration of knowledge - Sector, Event, Pipeline of activities/deals • Fee – Retainer – Time and Material – Activity based – AUM based – Exit based © Wektra Family Office, 2016 17
  • 18. Thank you! © Wektra Family Office, 2016 18