The document summarizes a product summit about the open.PBS API platform. It discusses how the open.PBS API will consolidate various PBS APIs, launch a developer portal, and help build applications faster. It presents a vision for open.PBS where PBS creates an external community of developers to innovate on PBS content and services in a collaborative manner.

1. open.PBS.API & open.PBS Producer Product Summit Dec. 9, 2010 Tom Crenshaw Technical Product Manager

2. API 101 (Review) Twitter API getTweet?user=novapbs Shop PBS API getDVD?type=NOVA

3. open.PBS.API COVE Video Portals PMP Widgets Unified CMS Mobile Devices Custom Players Merlin Station Finder DTV Social Media Web Content Producer Site Anything! What Can Be Built on PBS APIs? Kids Video

4. New Product Releases on PBS APIs iPad App PBS.org Redesign iPhone App

5. COVE API 68,000 requests per day 99.999% uptime < 499 ms response time API Success Exec Time Building sites on top of an API results in faster, more reliable, easier to maintain and more consistent sites for our visitors

6. PBS Interactive API will support the entire infrastructure of PBS sites and apps Product owners can quickly build products with fewer dev resources PBS Producers and Stations Gain easier access to content, local and national Better able to service the needs of their web users Quickly prototype and build applications open.PBS.API Target Audience Public Engages the community Promotes viral distribution of public media content Build excitement around brand and the potential PBS Strategic Partners Makes partner integration much easier for both parties Generates new opportunities

7. What’s next for open.PBS.API? Unified PBS API strategy consolidates the various PBS APIs into a single API (open.PBS.API) Upcoming launch of developer portal to manage the API

8. The Start of Something Bigger!!

9. *Not the official logo of openPBS *

10. SHARING … of knowledge, ideas, code, applications COLLABORATION … among projects, best practices, stations, producers TRANSPARENCY … of development process, roadmap, priorities CONTROL … of content type, windowing, distribution… What does open.PBS mean?

11. Develop a Great Cookie Share it worldwide (publish the recipe, produce pre-mixed batter, sell baked cookies) The world consumes and reproduces the Great Cookie Rachael Ray tweaks recipe to make Great Cookie 2.0 Revision broadcast worldwide The world adopts and improves upon Great Cookie 2.0 … and so on Open Sourcing a Cookie

12. FIREFOX Netscape opens their source code in 1998 Mozilla Foundation creates Firefox browser Plug-in architecture lets anyone extend functionality APACHE HTTP server that can be modified by anyone WIKIPEDIA Community based open content Other Open Source Examples

13. PBS Needs to Change the Game The marketplace is changing faster than internal resources are growing. Content is moving beyond the browser. The web is becoming more decentralized. Digital media is beginning to blend people, objects, and locations. There is value in the app economy. Through collaboration we can build better products faster and cheaper.

14. How We Change the Game Ensure PBS content is relevant to new and existing audiences. Serve the audience anytime, anywhere, on any platform. Create an ecosystem of applications built and maintained by a community of developers. Leverage the long-tail to support the head.

15. It Begins With Opening Apps

16. open.PBS Vision PBS will create, promote, and support an internal and external community of volunteer technologists to innovate on top of our content and services. PBS will draw upon the successes, and failures of those external technologists to improve our internal product development. In turn, PBS will adapt to the dynamic environment and thrive in the app economy.

17. What This Means For You Increased voice in project features. Access to projects contributed by others to open.PBS. Quicker time to market for PBS applications. More transparent change management. Uniform content management, i.e. delivery windows managed through COVE.

18. Roadmap July Aug. Sept. COVE API design research thePlatform integration with COVE API API Production Deployment COVE CMS 2.0 ALPHA using COVE API PBS.org launches powered by Merlin API TV Schedules API used in iPad, iPhone and PBS.org Oct. Nov. Dec. Support for iPad and iPhone Apps open.pbs.org landing page openapi.pbs.org developer portal Q1 2011 COVE CMS 2.0 launched using openPBS.API Video Portal transition to openPBS.API open.PBS.API developer portal soft launch Launch code repository for open.PBS Merlin data included in openPBS.API Q2 2011 & Beyond open.pbs.org community site launched PBS applications released under open source license Developer community outreach COVE Batch Ingest API

19. Questions?

20. Contact me: Email: [email_address] [email_address] AIM: crenshawtw Twitter: @tomatpbs http://open.pbs.org/