The Fair Go Billboards campaign aims to promote diversity and inclusion in New Zealand advertising by calling on TVNZ to reflect the country's diversity in their commercials. The billboards feature photos of everyday Kiwis from a range of ethnicities and backgrounds with the message "We're all New Zealanders. It's time TVNZ reflected that." The campaign hopes to encourage TVNZ to showcase more diversity in their advertising to represent the full range of people that make up New Zealand society.