Analysis of two major FMCG Giants - Parle and Britania.
On BCG and Igor Ansoff
matrix and recommended the marketing strategies that can give the base company competitive
advantage over other.
FieldFresh Foods Private Limited is a joint venture between Bharti Enterprises & Del Monte Pacific Limited.
Challenge faced by FieldFresh Food Pvt Ltd in business markets.
Clients of Fieldfresh
Strategies for the firm to understand its customers
Finolex Cables Ltd is an Indian company that manufactures electrical and telecommunication wires. It started by making wires for the automobile industry and has since expanded its product range. The document discusses Finolex's business practices, clients, best practices, missing practices, and flawed practices. It also provides solutions to improve in areas like corporate governance, after sales service, product range, compensation, digital presence, advertising spend, and inaccurate claims.
Sentiment Analysis on Hong Kong Protest - Using Twitter dataAkanksha Gohil
The document summarizes a presentation about analyzing sentiment regarding the Hong Kong protests from Twitter data. It describes how the protests started over an extradition bill and fears over losing rights and autonomy. Sentiment analysis of over 2000 tweets found mostly negative sentiment, with the majority of tweets opposing the extradition bill. Descriptive statistics, word clouds, heat maps and concordance analysis were performed to analyze sentiment toward the Chinese and Hong Kong governments and police forces.
New Product in "time share holiday home" categoryAkanksha Gohil
Here i have created a whole new brand - Blissfull Stayland.
A time share holiday home is a property – a hotel or a luxury resort – wherein multiple parties hold rights to use the property.
includes:-
1. Why this category
2. Reason behind the new name
3. Pros and Cons of time share holiday home
4. Statistics about the same
5. Positioning Statement
6. Value Proposition
Analysis of two major FMCG Giants - Parle and Britania.
On BCG and Igor Ansoff
matrix and recommended the marketing strategies that can give the base company competitive
advantage over other.
FieldFresh Foods Private Limited is a joint venture between Bharti Enterprises & Del Monte Pacific Limited.
Challenge faced by FieldFresh Food Pvt Ltd in business markets.
Clients of Fieldfresh
Strategies for the firm to understand its customers
Finolex Cables Ltd is an Indian company that manufactures electrical and telecommunication wires. It started by making wires for the automobile industry and has since expanded its product range. The document discusses Finolex's business practices, clients, best practices, missing practices, and flawed practices. It also provides solutions to improve in areas like corporate governance, after sales service, product range, compensation, digital presence, advertising spend, and inaccurate claims.
Sentiment Analysis on Hong Kong Protest - Using Twitter dataAkanksha Gohil
The document summarizes a presentation about analyzing sentiment regarding the Hong Kong protests from Twitter data. It describes how the protests started over an extradition bill and fears over losing rights and autonomy. Sentiment analysis of over 2000 tweets found mostly negative sentiment, with the majority of tweets opposing the extradition bill. Descriptive statistics, word clouds, heat maps and concordance analysis were performed to analyze sentiment toward the Chinese and Hong Kong governments and police forces.
New Product in "time share holiday home" categoryAkanksha Gohil
Here i have created a whole new brand - Blissfull Stayland.
A time share holiday home is a property – a hotel or a luxury resort – wherein multiple parties hold rights to use the property.
includes:-
1. Why this category
2. Reason behind the new name
3. Pros and Cons of time share holiday home
4. Statistics about the same
5. Positioning Statement
6. Value Proposition
Integrated Marketing Communication - Liability for Misleading Advertisements ...Akanksha Gohil
Liability for Misleading Advertisements – Key
Features of Consumer Protection Bill Recently Passed
1.Law passed
2. Its liablities
3. Reaction of the population
4. Future strategies
5. Critical analysis
6. conclusion
The document provides an overview of the DTH (direct-to-home) services market in India. It discusses the major players (Dish TV, Tata Sky, Airtel Digital TV, Reliance Digital TV, Sun Direct), their respective market shares, launch years, owners and some of their key marketing strategies. These include using brand ambassadors, innovative ad campaigns, targeting rural customers through partnerships, and sponsoring popular events. The document also covers trends in pricing, competition between players, and potential future strategies around integrating internet access and online content.
This report contains:-
1. what is data analytics, its usages, its types.
2. Tools used for data analytics
3. description of Classification
4. description of the association
5. description of clustering
6. decision tree, SVM modelling etc with example
Integrated Marketing Communication:
360 Degree Marketing Campaigning ideas for the new motor vehicle act 2018.
1)Floating MEMES
2) Newspaper ads - large and effective
3) Tie ups for better promotion - EXAMPLE ---trucks can paint "dont drink and drive " on their side, so that a scooty passing by can see, and it can create a sudden impact on the driver of teh scooty.
4) MAking a popular hashtag
5) Using social media influencers to popularize our msg
About the company, understanding consumer behavior, questionnaire design, advertisement design, poster design, ad design, story line, DSF expansion plan
People go to spas to relax and rejuvenate, and feel refreshed afterwards. However, customers surveyed suggested some small improvements like offering welcome drinks, snacks, free WiFi, and ensuring clean towels. Some prefer quieter spa employees and value privacy. Customers also wanted personalized deals, home services, and treatments like hydrotherapy. Analyzing different customer types is important for effective service positioning. Understanding the market and customers' perspectives is key through surveys and reviews. Successfully internalizing the chosen positioning within the spa is critical.
this document covers Dairy industry in India, Dairy Industry in Kerela, Porter's five forces analysis, Financials of Milma, Swot of Milma, Problem faced by milma and suggestions
India’s automotive industry is well-positioned for growth, servicing both domestic demand and, increasingly, export opportunities. A predicted increase in India’s working-age population is likely to help stimulate the burgeoning market for private vehicles.
Comparison between Maruti Suzuki, Mahindra & Mahindra, Tata Motors and Toyota
Mitsubishi Electric is one of the world's leading names in the manufacture and sales of electrical and electric products and systems used in a broad range of fields and applications. As a global, leading green company, They are applying their technologies to contribute to society and daily life around the world.
E governance - management information systemAkanksha Gohil
Electronic governance, popularly known as E-governance, is the integration of Information and Communication Technology (ICT) in all the processes, with the aim of enhancing government ability to address the needs of the general public. The basic purpose of e-governance is to simplify processes for all, i.e. government, citizens, businesses, etc. at National, State, and local levels
Robotic technology a boon to the autistic childrenAkanksha Gohil
To get the full paper, email me at: akankshagohil7@gmail.com
Its a presentation on an academic paper published by me and my colleague Ms. Farheen Sadriwala.
Google Glass is an optical head-mounted display that can display information to the wearer through a smart phone-like hands-free format. It uses technologies like wearable computing, ambient intelligence, smart clothing, and augmented reality to project information onto the lenses for the wearer to interact with via voice commands. Some advantages are easy access to information, assistance for disabled users, and hands-free interaction, but disadvantages include potential for distraction and difficulty caring for the device. Future applications could help professionals and improve accessibility of information.
Hypothesis testing via Questionnaire - Impact of eWOM on online buying behaviourAkanksha Gohil
Hypothesis testing via Questionnaire - Impact of eWOM on online buying behavior. Electronic Word of mouth influences online purchase of fashion behavior.
Analysis of PAint industry (SWOT)
SWOT of decorative paint and industrial paint segment
SWOT of Asian Paints
Recommendations/ future strategy for asian paints
Impact of GST on Parle.
What is GST
GST Introduction
Introduction of Parle Brand
Impact of GST on Parle
Current Market strategy of Parle
Future startegy of Parle
Organisation Behavior - Dr Devi Shetty LeadershipAkanksha Gohil
Dr. Devi Shetty is a renowned Indian cardiac surgeon who founded the affordable healthcare chain Narayana Health. He grew up witnessing poor people die due to inability to afford medical treatment, inspiring him to make healthcare affordable in India. He has performed over 15,000 heart surgeries. Dr. Shetty displays strong leadership skills such as sensing needs and opportunities, creative cost-cutting solutions, setting a compelling vision of affordable healthcare for all, enlisting supporters, building a dedicated team, and persevering towards his goals through Narayana Health.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Integrated Marketing Communication - Liability for Misleading Advertisements ...Akanksha Gohil
Liability for Misleading Advertisements – Key
Features of Consumer Protection Bill Recently Passed
1.Law passed
2. Its liablities
3. Reaction of the population
4. Future strategies
5. Critical analysis
6. conclusion
The document provides an overview of the DTH (direct-to-home) services market in India. It discusses the major players (Dish TV, Tata Sky, Airtel Digital TV, Reliance Digital TV, Sun Direct), their respective market shares, launch years, owners and some of their key marketing strategies. These include using brand ambassadors, innovative ad campaigns, targeting rural customers through partnerships, and sponsoring popular events. The document also covers trends in pricing, competition between players, and potential future strategies around integrating internet access and online content.
This report contains:-
1. what is data analytics, its usages, its types.
2. Tools used for data analytics
3. description of Classification
4. description of the association
5. description of clustering
6. decision tree, SVM modelling etc with example
Integrated Marketing Communication:
360 Degree Marketing Campaigning ideas for the new motor vehicle act 2018.
1)Floating MEMES
2) Newspaper ads - large and effective
3) Tie ups for better promotion - EXAMPLE ---trucks can paint "dont drink and drive " on their side, so that a scooty passing by can see, and it can create a sudden impact on the driver of teh scooty.
4) MAking a popular hashtag
5) Using social media influencers to popularize our msg
About the company, understanding consumer behavior, questionnaire design, advertisement design, poster design, ad design, story line, DSF expansion plan
People go to spas to relax and rejuvenate, and feel refreshed afterwards. However, customers surveyed suggested some small improvements like offering welcome drinks, snacks, free WiFi, and ensuring clean towels. Some prefer quieter spa employees and value privacy. Customers also wanted personalized deals, home services, and treatments like hydrotherapy. Analyzing different customer types is important for effective service positioning. Understanding the market and customers' perspectives is key through surveys and reviews. Successfully internalizing the chosen positioning within the spa is critical.
this document covers Dairy industry in India, Dairy Industry in Kerela, Porter's five forces analysis, Financials of Milma, Swot of Milma, Problem faced by milma and suggestions
India’s automotive industry is well-positioned for growth, servicing both domestic demand and, increasingly, export opportunities. A predicted increase in India’s working-age population is likely to help stimulate the burgeoning market for private vehicles.
Comparison between Maruti Suzuki, Mahindra & Mahindra, Tata Motors and Toyota
Mitsubishi Electric is one of the world's leading names in the manufacture and sales of electrical and electric products and systems used in a broad range of fields and applications. As a global, leading green company, They are applying their technologies to contribute to society and daily life around the world.
E governance - management information systemAkanksha Gohil
Electronic governance, popularly known as E-governance, is the integration of Information and Communication Technology (ICT) in all the processes, with the aim of enhancing government ability to address the needs of the general public. The basic purpose of e-governance is to simplify processes for all, i.e. government, citizens, businesses, etc. at National, State, and local levels
Robotic technology a boon to the autistic childrenAkanksha Gohil
To get the full paper, email me at: akankshagohil7@gmail.com
Its a presentation on an academic paper published by me and my colleague Ms. Farheen Sadriwala.
Google Glass is an optical head-mounted display that can display information to the wearer through a smart phone-like hands-free format. It uses technologies like wearable computing, ambient intelligence, smart clothing, and augmented reality to project information onto the lenses for the wearer to interact with via voice commands. Some advantages are easy access to information, assistance for disabled users, and hands-free interaction, but disadvantages include potential for distraction and difficulty caring for the device. Future applications could help professionals and improve accessibility of information.
Hypothesis testing via Questionnaire - Impact of eWOM on online buying behaviourAkanksha Gohil
Hypothesis testing via Questionnaire - Impact of eWOM on online buying behavior. Electronic Word of mouth influences online purchase of fashion behavior.
Analysis of PAint industry (SWOT)
SWOT of decorative paint and industrial paint segment
SWOT of Asian Paints
Recommendations/ future strategy for asian paints
Impact of GST on Parle.
What is GST
GST Introduction
Introduction of Parle Brand
Impact of GST on Parle
Current Market strategy of Parle
Future startegy of Parle
Organisation Behavior - Dr Devi Shetty LeadershipAkanksha Gohil
Dr. Devi Shetty is a renowned Indian cardiac surgeon who founded the affordable healthcare chain Narayana Health. He grew up witnessing poor people die due to inability to afford medical treatment, inspiring him to make healthcare affordable in India. He has performed over 15,000 heart surgeries. Dr. Shetty displays strong leadership skills such as sensing needs and opportunities, creative cost-cutting solutions, setting a compelling vision of affordable healthcare for all, enlisting supporters, building a dedicated team, and persevering towards his goals through Narayana Health.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer