Facebookmonetization 1223735605493423 8

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Facebook app monetization typically results in very low earnings of $10 per 1000 daily active users from traditional CPM/CPC ads. However, some apps have been more successful by going beyond traditional ads to engage users. Mob Wars earns over $100 per 1000 users through in-app purchases. iLike connects musicians and fans, earning fees from sending users to purchase music. MineKey has potential to earn from reputation management and targeted ads based on user opinions. Engagement is the key to successful monetization on Facebook apps.

Facebook App Monetization: Case Studies Niraj Ranjan Rout (niraj@mobicules.com) Mobicules Systems (www.mobicules.com)‏

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Here's the session I presented at the Fundraising Ireland 2010 National Conference at Croke Park in Dublin on 24/03/10. It introduces the idea of Online Community Fundraising (aka Community Fundraising 2.0) starting with an understanding of the networked society, then examining specific data on the Irish online marketplace, before some case studies and ideas of how fundraisers need to change the way they work to be better equipped to engage with supporters through social media

10 Hacks to Supercharge Your Social Advertising

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Influencer marketing has emerged as a potent strategy in the digital marketing landscape, leveraging the reach and authority of popular individuals, or 'influencers,' to endorse products or promote brand messages. Influencer Marketing is expected to grow to $21.1 Billion in 2023. This approach gives brands a human touch, often leading to higher consumer engagement and trust. Ninety-two percent of marketers believe that influencer marketing is an effective form of marketing, with 40% investing 10 – 20% of their budget. Fashion and lifestyle industries aren’t the only ones using influencers; tech companies, travel, non-profits, and government agencies leverage this tactic to help increase sales or build consumer trust. However, brand reputation is deeply intertwined with influencer marketing. While most influencers are human (AI is changing this), disaster can happen when the influencer slips up in their personal or online life. The influencers a brand associates with, their authenticity, credibility, and the content they produce all reflect on the brand's reputation. As such, choosing the right influencers, ensuring alignment with brand values, and monitoring the quality of content is crucial to maintain a positive brand image and bolster reputation in the marketplace. Join the discussion with past and trending brand challenges and how to leverage technology to find brand and sales alignment for your influencer program.

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