Facebook is the most popular social media in the whole world, in Indonesia, too. Out of 79 M social media users in the country 78 million use Facebook. That is a quarter of country’s population. That’s why Sotrender prepared a summary of 2016 of Facebook Indonesia teaming up with Pan Wizualny who made great visualisation of the data. The biggest Page is Prabowo Subianto, famous Indonesian businessman, politician and former Lieutenant General in Indonesian National Armed Forces. Almost 9.5 million people like his Page. Prabowo Subianto is followed by Kompas.com, Pond’s and OLX Indonesia. The most active Pages on Indonesian Facebook are Tribunnews.com and Kompas.com which over last year posted over 136 thousand and 110 thousand times respectively. For more interesting data, visit our blog: https://www.sotrender.com/blog/id/2017/02/facebook-in-indonesia-2016-summary-infographic/

1. Facebook Trends in Indonesia – 2016
Top Performers Summary
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2. • Prabowo Subianto
• Kompas.com
• Pond’s
• OLX Indonesia
• Tribunnews.com
• Liputan6.com
• Last Child
• Zalora
• Vierra
• Welovehonda Indonesia
The Biggest Pages
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The biggest Pages in Indonesia in 2016 (Jan. 1 – Dec. 31) by page likes
More on our Blog

3. The Growers
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• Ensogo
• Detikcom
• Kompas.com
• Anandaba-Zarpatrika
• Blibli.com
We looked at the highest fan growth in Indonesian Pages in 2016, here are the top performers

4. The Engagers
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• Tribunenews.com
• Minute Maid Pulpy
Indonesia
• Kompas.com
• Luputan6.com
• Samsung Mobile Indonesia
Having a large fanbase is important but engaging these fans is even more important
Read here about the Importance of Engagement

5. Visitor Posts
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The amount and content of visitor posts on a Page can be a good indicator of performance
• Telkomsel
• Tokopedia
• Prabowo Subianto
• Indosiarid
• Surya Citra Televisi

6. The Most Responsive
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Another quality to be measured is response time. In this case Mal Ciputra Jakarta
take the cake with a one minute average response time which is remarkable
• Mal Ciputra Jakarta
• Telekomsel
• Cimb Niaga
• Aku Anak SGM
• Garuda Indonesia
Read Further: How to Improve Customer Service in Social Media

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• Tribunenews.com
• Kompas.com
• Liputan6.com
• Okezone.com
• Merdeka.com
The Most Active
Brands can benefit from posting more content, depending on their target audience.
It’s clear that news agencies are the most active posters below
Is there such a thing as posting too much? Read about it in our blog posts regarding Posting Habits

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The Hashtags
• #News
• #Terpopuler
• #Bola
• #Showbiz
• #Global
Hashtags can be very important for audience targeting and especially in real-time marketing scenarios
Find out how you can use Facebook Hashtags

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The Best Posts
The best posts in terms of likes, comments and interactions

10. For more, visit Sotrender’s blog!
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