The beginning of spring haven’t brought any singnificant changes
in Facebook demographics trends. We still can observe small loses of users in the youngest age group (below 18) in USA, Canada, Australia, China and Mexico. However, these losses are recompensated by the growths of users in older age groups in almost every analyzed country. From the 19 analyzed countries, the most dynamic was China, where we noted 16,67% more new users from 19 to 24 and over 13% of new users from 25 to 34. Moore at: www.catvertiser.com

1. Facebook Month-To-Month
Demographics Change
April 2014

2. The beginning of spring haven’t brought
any singnificant changes
in Facebook demographics trends.
Facebook Month-To-Month – April 2014

3. We still can observe small loses of users
in the youngest age group (below 18) in
USA, Canada, Australia, China and Mexico.
Facebook Month-To-Month – April 2014

4. However, these losses are recompensated
by the growths of users in older age groups
in almost every analyzed country.
Facebook Month-To-Month – April 2014

5. From the 19 analyzed countries,
the most dynamic was China, where we noted
16,67% more new users from 19 to 24
and over 13% of new users from 25 to 34.
Facebook Month-To-Month – April 2014

6. Featured countries
Facebook Month-To-Month – April 2014

7. User growth by country
Facebook Month-To-Month – April 2014

8. 0
20 000 000
40 000 000
60 000 000
80 000 000
100 000 000
120 000 000
140 000 000
160 000 000
180 000 000
200 000 000
+0,28%
+0,45%
User growth by country: March to April 2014
Source: Facebook.com
+1.04%
+0,11%
+1,51%
+0,15%+1,22%
+10,5%
+0,72%
+0,49%
+0,37%
0,00%
0,00%
-1%
-0,42%0,00%
+1,23%
+2,62%
+2,37%

9. 0
5 000 000
10 000 000
15 000 000
20 000 000
25 000 000
User growth by country: 13-18 years old
Source: Facebook.com
-2,70%
0,00%
0,00%
0,00% +3,57%
+1,79%-1,45%-1,45%
-1,67%
0,00%
0,00%
0,00%
0,00%
0,00%
0,00%
-5,41% +2,86%
0,00%
+1,06%

10. 0
5 000 000
10 000 000
15 000 000
20 000 000
25 000 000
30 000 000
35 000 000
40 000 000
45 000 000
User growth by country: 19-24 years old
Source: Facebook.com
0,00%
0,00%0,00%
0,00%
0,00%
0,00%
0,00%
+3,45%
+16,67%
+1,33%
0,00%
0,00%
0,00%
0,00%-3,45%
0,00%
+2,86%
-1,20%
+7,14%

11. 0
5 000 000
10 000 000
15 000 000
20 000 000
25 000 000
30 000 000
35 000 000
40 000 000
45 000 000
50 000 000
User growth by country: 25-34 years old
Source: Facebook.com
0,00%
0,00%
0,00% 0,00%0,00%
0,00%
0,00%
0,00%
0,00%
+2,63%
0,00%
-1,75%
0,00%
0,00%
+2,63%
+1,28%
+13,33%
+1,43%
+2,50%
0,00%

12. 0
5 000 000
10 000 000
15 000 000
20 000 000
25 000 000
30 000 000
35 000 000
User growth by country: 35-44 years old
Source: Facebook.com
0,00%
0,00%
0,00%
0,00% 0,00%
0,00%
+5,88%
+3,03%
+1,23%
+2,22%
+2,94%
+1,52%
+2,86%
-3,45%0,00%
0,00%
0,00%
0,00%
-1,23%

13. 0
5 000 000
10 000 000
15 000 000
20 000 000
25 000 000
30 000 000
User growth by country: 45-54 years old
Source: Facebook.com
0,00%
0,00% 0,00%
0,00%
+3,13%
+7,14%
+2,94%
+3,39%
0,00% 0,00%
0,00%
0,00%0,00%
0,00%
0,00%
0,00%
+1,18%
+7,14%
+3,17%

14. 0
2 000 000
4 000 000
6 000 000
8 000 000
10 000 000
12 000 000
14 000 000
16 000 000
18 000 000
20 000 000
User growth by country: 55-64 years old
Source: Facebook.com
0,00%
+1,16%
+2,17%
+1,08%
+1,64% +3,03%
+10,00%
+2,00%
+4,55%
+2,44%0,00%
0,00%
0,00%
0,00%
0,00%
0,00%
0,00%
+1,23%
+5,00%

15. 0
2 000 000
4 000 000
6 000 000
8 000 000
10 000 000
12 000 000
14 000 000
User growth by country: +65 years old
Source: Facebook.com
+1,69%
+1,64%
+2,27%
+2,27%+1,64%
+3,33%
+3,85%
+3,33%
+3,13%
+2,44%0,00%
0,00% 0,00%
+3,13%
+4,76% +2,33%
0,00%
0,00% 0,00% 0,00%
+3,45%

16. Age breakdown by country
Facebook Month-To-Month: April 2014

17. 0
5 000 000
10 000 000
15 000 000
20 000 000
25 000 000
30 000 000
35 000 000
40 000 000
45 000 000
50 000 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country - USA
Source: Facebook.com
0,00%
0,00%
0,00%
-2,70%
+1,69%
0,00%
+1,16%
46,07%
53,93%

18. 0
1 000 000
2 000 000
3 000 000
4 000 000
5 000 000
6 000 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country - Canada
Source: Facebook.com
0,00%
0,00%
0,00%
-1,45%
+1,64%
0,00%
+5,88%
46,81%
53,19%

19. 0
1 000 000
2 000 000
3 000 000
4 000 000
5 000 000
6 000 000
7 000 000
8 000 000
9 000 000
10 000 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – United Kingdom
Source: Facebook.com
0,00%
0,00%
0,00%
0,00%
+2,27%
0,00%
0,00%
48,59%
51,41%

20. 0
1 000 000
2 000 000
3 000 000
4 000 000
5 000 000
6 000 000
7 000 000
8 000 000
9 000 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Germany
Source: Facebook.com
0,00%
0,00%
+2,63%
-3,45%
0,00%
0,00%
0,00%
51,82%
48,18%

21. 0
1 000 000
2 000 000
3 000 000
4 000 000
5 000 000
6 000 000
7 000 000
8 000 000
9 000 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – France
Source: Facebook.com
0,00%
+3,45%
+2,63%
0,00%
0,00%
+1,08%
+1,64%
48,97%
51,03%

22. 0
1 000 000
2 000 000
3 000 000
4 000 000
5 000 000
6 000 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Spain
Source: Facebook.com
0,00%
0,00%
0,00%
0,00% +1,64%
+3,33%
+7,14% 49,49%
50,51%

23. 0
1 000 000
2 000 000
3 000 000
4 000 000
5 000 000
6 000 000
7 000 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Italy
Source: Facebook.com
0,00%
0,00%
0,00%
+1,23%
+2,27%
0,00%
0,00% 53,08%
46,92%

24. 0
500 000
1 000 000
1 500 000
2 000 000
2 500 000
3 000 000
3 500 000
4 000 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Poland
Source: Facebook.com
0,00%
0,00%
+1,22%
0,00%
0,00%
+3,13%
+5,00%
47,54%
52,46%

25. 0
2 000 000
4 000 000
6 000 000
8 000 000
10 000 000
12 000 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Turkey
Source: Facebook.com
0,00%
0,00%
+3,03% 0,00%
-1,75%
0,00%
-3,45%
63,83%
36,17%

26. 0
5 000 000
10 000 000
15 000 000
20 000 000
25 000 000
30 000 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Brazil
Source: Facebook.com
0,00%
+3,03%
0,00%
0,00%
0,00%
+2,94%
+3,33%
46,67%
53,33%

27. 0
500 000
1 000 000
1 500 000
2 000 000
2 500 000
3 000 000
3 500 000
4 000 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Australia
Source: Facebook.com
0,00%
0,00%
0,00%
+1,18%
0,00%
-1,41%
0,00%
46,88%
53,12%

28. 0
5 000 000
10 000 000
15 000 000
20 000 000
25 000 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Indonesia
Source: Facebook.com
0,00%
0,00%
0,00%
+1,28%
0,00%
0,00%
+3,39%
57,58%
42,42%

29. 0
50 000
100 000
150 000
200 000
250 000
300 000
350 000
400 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – China
Source: Facebook.com
+13,13%
+2,22%
+10,00% +2,44%
-5,41%
+16,67%
0,00%
62,50%
37,50%

30. 0
2 000 000
4 000 000
6 000 000
8 000 000
10 000 000
12 000 000
14 000 000
16 000 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Mexico
Source: Facebook.com
+1,33%
+1,43%
+2,00%
-1,67%
+2,94%
+7,14%
+3,13%
50,00%
50,00%

31. 0
1 000 000
2 000 000
3 000 000
4 000 000
5 000 000
6 000 000
7 000 000
8 000 000
9 000 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Thailand
Source: Facebook.com
+3,17%
+4,55% +4,76%
+2,50%
+2,86%
+3,57%
0,00%
48,87%
51,13%

32. 0
1 000 000
2 000 000
3 000 000
4 000 000
5 000 000
6 000 000
7 000 000
8 000 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Japan
Source: Facebook.com
0,00%
0,00%
+2,44%
0,00%
+2,86%
0,00%
0,00%
51,40%
48,60%

33. 0
500 000
1 000 000
1 500 000
2 000 000
2 500 000
3 000 000
3 500 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – Russia
Source: Facebook.com
0,00%
0,00%
-1,20%
0,00%
-1,23%
0,00%
+2,33%
48,84%
51,16%

34. 0
500 000
1 000 000
1 500 000
2 000 000
2 500 000
3 000 000
3 500 000
4 000 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – South Africa
Source: Facebook.com
0,00%
0,00%
+1,79%
0,00%
+7,14%
+1,52%
0,00%
49,02%
50,98%

35. 0
5 000 000
10 000 000
15 000 000
20 000 000
25 000 000
30 000 000
35 000 000
40 000 000
45 000 000
13-18 19-24 25-34 35-44 45-54 55-64 65+
Age breakdown by country – India
Source: Facebook.com
0,00%
0,00%
+2,86%
+2,17%
+1,06%
0,00%
+3,45%
75,51%
24,49%

36. To stay up to date with the stats, like us on Facebook: www.facebook.com/catvertiser
or drop us an e-mail at hello@catvertiser.com
Facebook Month-To-Month – April 2014

37. Check our tools that will help you power up your Facebook strategy.
Facebook Month-To-Month – April 2014
Catvertiser.com NapoleonCat.com
www.catvertiser.com www.napoleoncat.com