How real state firms can use FB marketing to grow their business and how traditional marketing is different from online marketing?

1. Presented By
Abhishek Chawla

2. Why should you think about your
own House or Flat?
 Kyuki Apna Ghar Apna Hota Hai: By SRK (DHFL
Home Loans Ad)
 It’s always gives you Profit.
 Today Rent is Equals to EMI.
 Feel Free and Feel Safe at your own Place.
 No disturbance because of various reasons like
LandLord,Time to Time to Place Change, Rent
Increment etc.
 Most Important Point it feels good when you say:
 “Ye Mera Ghar Hai,This is my House”

3. Real State Industry Growth in India

4. Salient Features Of The Real Estate
(Regulation And Development) Bill
2016
http://www.mondaq.com/india/x/475724/real+estate/Sa
lient+Features+Of+The+Real+Estate+Regulation+And+
Development+Bill+2016

5. Approvals From MP Govt.
http://www.invest.mp.gov.in/easeofdoingbusiness.actio
n?APPROVAL_FLAG=1&OWASP_IFAMS=03NL-T262-
P4XA-5JSM-N22I-QLHP-DLUS-YFYR

6. APPROVAL AND LICENCES Should Be
Checked
 LIST OF BANKS FINANCING THE PROJECT
 VERIFY THE BUILDER
 BUY VS RENT
 THE RIGHT PLAN
 SIZE OF THE APARTMENT
 CHECK THE INFRASTRUCTURE PLANS
 CHECK THE SITE
 REGISTER YOUR PLOT

7. Traditional Way of Marketing
 News Paper Ads
 TV Ads
 Radio Ads
 Cold Calling by Call Centres
 Property Fairs
 Hoardings
 Sponsorships

8. Where Traditional Marketing
Lacks?
 Audience can not be defined.
 Return on Investment very low.
 Reach is also limited.
 Content is Static and Limited.

9. Why Digital Marketing focusing FB
Marketing?
 It’s Cost Effective
 It Focuses on Conversions
 Increase in Return on Investment
 Digital Marketing Ensures Sustainable Growth

10. Goals For FB Marketing
Brand Awareness
Engagement
Sales

11. Brand Awareness
Organic Way Paid Way
 Educational Content
 Invite Friends
 Market Values of Property
 Promote Offline Events
 Expert Advice through
Webinars

12. Engagement
Organic Way Paid Way
 Provide Free E Books/PDFs
 Puzzle
 Ask Questions
 Contest
 Respond to Comments
 Event Promotion
 Post Boost
 Link for App
 Videos by Video Agency on
topics like Problems by
Landlord

13. Sales
Organic Way Paid Way
 Offers
 Loan Facility
 Discount
 Promotion
 Lead Generation
 Conversions
 Flat’s real Photos through ads

14. Paroha Developers
www.parohadevelopers.com/
FB Page Likes: 1674 Likes
Post Type : Images,Site Visits,Paper Cuttings,3D Images,
You Tube Videos
Frequency : Min 1/Day
(26 July 2016 06:45 Pm to 06:52 Pm One Video per minute
Best Project Award)

15. Rajul Builders
www.rajulbuilders.com/
FB Page Likes : 668
Post Type: Site Images,Video
Frequency : Active on only Oct 2013(3 post/Day)

16. Sukh Sagar Valley(Khanna Builders)
www.khannaproperties.com/
FB Page Likes : 1355
Post Type : Images,Fstival Wishes
Frequency : Not Active After Jan 2016,Random posts

17. Sigma Realty
www.sigma-realty.com/
FB Page Likes : 62
Post Type: Images
Frequency : Not Active After Dec 2012

18. Datt Builders
FB Page Likes : 60
Post Type : Images,Site Information
Frequency : Not Active After 2012,3 Post/Day

19. Other Competitors(Not Found on
FB)
 Samdareeya Builders
 Anantara Builders
 Anmol Constructions
 Ojas Builders
 Khemtani Group And many more……..

20. Target Audience
 By Demographics : 25-45 Age Group mainly Working
Professional and Businessman Males.
 Location: Jabalpur First and Then Madhya Pradesh.

21. Facebook Audience Jabalpur

22. Jabalpur Audience By Job Title

23. Facebook Audience M.P.

24. MP Audience By Job Title

25. Facebook Feel
 Better to have your own house rather than rented
house
 All essential facilities are near by the site
 Investment in Real State always profitable
 Trust in Organisation
 Right time is now to Purchase

26. Facebook Experience
(Content Calendar)
Day/Time> 10 AM-12 PM 2-4 PM 8-10 PM
Monday News
(Related to
Market)
Funny Video Site Images
Tuesday News(Investment
Related)
Video focused on
rented house
Problem
Images with Offers
and Discount
Wednesday News(Political
news related to
Real Estate)
Video based on
Baby playing at
their home
3D Images of Site
Thursday News(Stock
market focusing
construction
Companies)
Videos on Latest
Interior Design
Customer Reviews

27. Facebook Experience
(Content Calendar)
Day/Time> 10 AM-12 PM 2-4 PM 8-10 PM
Friday News(Business) Motivational
Videos
Site Images
Saturday News(Entertainme
nt like Bollywood
Masala)
Funny Videos Contest with
rewarding the
Movie Tickets
Sunday Astrology Related
Content
Videos related to
Modern designs of
Flats/Houses
Customer Reviews

28. Parameter of Success/Week
Reach 20K
Like/Share/Comment/Office
Visit 200
Sales
5 Flats