Bridging the Great Divide: Research, Marketing & Selling in the Meetings MarketVictoria Isley
This document summarizes the strategies and results of destination marketing organizations (DMOs) in Atlanta and Tampa Bay. It discusses how the Atlanta CVB addressed negative perceptions of the city's appeal through research, branding, and their "I AM ATL" marketing campaign. This campaign improved aided awareness and increased likelihood of planners selecting Atlanta. It also outlines Tampa Bay's targeted incentives and one-to-one marketing to generate new bookings, events, and economic impact. Both DMOs utilized data-driven strategies to strengthen their brands and crack into the meetings market.
Victoria Isley is the Chief Operating Officer of an organization that promotes destination marketing for 600 member organizations with $2 billion in annual budgets across 13 U.S. states and 13 countries. There are currently 4 generations in the workforce and 1 billion international travelers crossed borders in 2012. Americans are becoming more racially diverse, with 1 in 3 Americans not identifying as non-Hispanic white alone according to the 2010 Census. Diversity in consumer spending is significant and influences $12 trillion in global consumer spending.
The document discusses travel and tourism's economic impact in the United States. Some key points:
- Travel and tourism generated $188 billion in tax revenue and $118 billion in income for Americans in 2018.
- The industry supports over 1.8 million meetings that spend $263 billion and employ 1.7 million people.
- Destination marketing organizations import temporary taxpayers and are investment accounts that generate tax revenue and income.
Meetings & Conventions - Understanding the Value to DestinationsVictoria Isley
The document discusses the value of meetings and conventions to destinations. It provides statistics on the number of meetings in the US, spending, and jobs created. Meeting planners are influenced by many factors in site selection like destination brand, facilities, costs, and relationships. DMOs play an important role in prospecting, sales, marketing, and building relationships with planners. Sales is a multi-step process from research to securing business. DMOs also track leads and bookings through the empowerMINT database.
Bridging the Great Divide: Research, Marketing & Selling in the Meetings MarketVictoria Isley
This document summarizes the strategies and results of destination marketing organizations (DMOs) in Atlanta and Tampa Bay. It discusses how the Atlanta CVB addressed negative perceptions of the city's appeal through research, branding, and their "I AM ATL" marketing campaign. This campaign improved aided awareness and increased likelihood of planners selecting Atlanta. It also outlines Tampa Bay's targeted incentives and one-to-one marketing to generate new bookings, events, and economic impact. Both DMOs utilized data-driven strategies to strengthen their brands and crack into the meetings market.
Victoria Isley is the Chief Operating Officer of an organization that promotes destination marketing for 600 member organizations with $2 billion in annual budgets across 13 U.S. states and 13 countries. There are currently 4 generations in the workforce and 1 billion international travelers crossed borders in 2012. Americans are becoming more racially diverse, with 1 in 3 Americans not identifying as non-Hispanic white alone according to the 2010 Census. Diversity in consumer spending is significant and influences $12 trillion in global consumer spending.
The document discusses travel and tourism's economic impact in the United States. Some key points:
- Travel and tourism generated $188 billion in tax revenue and $118 billion in income for Americans in 2018.
- The industry supports over 1.8 million meetings that spend $263 billion and employ 1.7 million people.
- Destination marketing organizations import temporary taxpayers and are investment accounts that generate tax revenue and income.
Meetings & Conventions - Understanding the Value to DestinationsVictoria Isley
The document discusses the value of meetings and conventions to destinations. It provides statistics on the number of meetings in the US, spending, and jobs created. Meeting planners are influenced by many factors in site selection like destination brand, facilities, costs, and relationships. DMOs play an important role in prospecting, sales, marketing, and building relationships with planners. Sales is a multi-step process from research to securing business. DMOs also track leads and bookings through the empowerMINT database.
Digital Marketing to Meeting Planners - eTourism SummitVictoria Isley
The New Orleans Convention and Visitors Bureau allocated $1,000 to promote attendance at the American Academy of Pediatrics conference through a paid search campaign. They developed a targeted Google and LinkedIn advertising campaign to drive traffic to a custom microsite with conference and destination information. Over five months, $700 was spent on Google ads and $300 on LinkedIn ads. While exact conversions were not tracked, the campaign helped boost awareness of the conference and destination among pediatric professionals.
Trends in Destination Marketing - Global Travel Outlook ConferenceVictoria Isley
The document discusses trends in destination marketing. It provides statistics on DMO budgets and spending, including that DMOs invest $4.6 billion annually with 50% dedicated to leisure marketing. It also outlines shifts in media consumption and how DMOs are keeping pace by allocating more funds to digital media. Additionally, it shows how DMOs are embracing social media and developing mobile strategies.
What's Now and What's Next in Destination MarketingVictoria Isley
This document provides information about DMAI (Destination Marketing Association International) and the role of official destination marketing organizations (DMOs). It notes that DMAI protects and advances the success of 600 DMO member organizations with annual budgets totaling $2 billion across 13 U.S. states and 13 countries. DMAI advocates for the DMO industry and advances the DMO professional.
Victoria Isley is the Chief Operating Officer of DMAI, which represents over 600 destination marketing organization (DMO) member organizations with annual budgets totaling $2 billion across 14 U.S. states and 13 countries. DMAI works to advocate for the DMO industry, advance the DMO profession, and protect and advance the success of official destination marketing worldwide. DMOs influence over 1 in 5 hotel room nights in the U.S. and 38 million group hotel room nights, with U.S. DMOs investing $4.6 billion annually in leisure marketing.
Web and Mobile Payments are gaining traction in Nigeria today. This slide presents the facts and figures behind these channels and seeks to recommend how uptake can be stimulated by consumers
This document encourages the reader to be a reviewer for the UPA 2012 conference by outlining the benefits and process. It states that reviewing only takes a few minutes to apply, allows one to help shape the conference, and exposes the reviewer to new ideas in the field. The document provides details on what can be reviewed, such as tutorials and presentations. It also gives tips for writing a high quality review, such as focusing on both positives and constructive criticism while being as descriptive as possible.
The document outlines three policy strategies to address drug issues: 1) increasing law enforcement and border security, 2) investing in community treatment programs, and 3) educating youth and controlling drug distribution. Each strategy lists pros and cons. Strategy 1 focuses on enforcement but risks targeting youth and dangerous dealer work. Strategy 2 helps addicts but may not address root causes. Strategy 3 could lower risks through education but legalization may backfire if not properly implemented and controlled. The document concludes by summarizing the three strategies.
The village square was recently renovated and hosts the town hall and orchestra performances for festivals. The only church in the village holds processions of the virgin statue to a nearby town. In the summer, residents swim in the large Pinara river reservoir, which fills starting in June after being empty in winter. The 14th century castle was the site of a romance between King Alfonso VI and Zaida but was later destroyed, and has been under reconstruction for about 6 years.
Las Leyes de Reforma fueron una serie de decretos y leyes promulgados en México durante la segunda mitad del siglo XIX que tuvieron como objetivo transformar al país de una nación conservadora y católica gobernada por la Iglesia a un estado laico. Las leyes, impulsadas por figuras liberales como Benito Juárez y Sebastián Lerdo de Tejada, nacionalizaron los bienes de la Iglesia, establecieron el matrimonio civil, eliminaron los fueros clericales y separaron la Iglesia del Estado, entre otras
Digital Marketing to Meeting Planners - eTourism SummitVictoria Isley
The New Orleans Convention and Visitors Bureau allocated $1,000 to promote attendance at the American Academy of Pediatrics conference through a paid search campaign. They developed a targeted Google and LinkedIn advertising campaign to drive traffic to a custom microsite with conference and destination information. Over five months, $700 was spent on Google ads and $300 on LinkedIn ads. While exact conversions were not tracked, the campaign helped boost awareness of the conference and destination among pediatric professionals.
Trends in Destination Marketing - Global Travel Outlook ConferenceVictoria Isley
The document discusses trends in destination marketing. It provides statistics on DMO budgets and spending, including that DMOs invest $4.6 billion annually with 50% dedicated to leisure marketing. It also outlines shifts in media consumption and how DMOs are keeping pace by allocating more funds to digital media. Additionally, it shows how DMOs are embracing social media and developing mobile strategies.
What's Now and What's Next in Destination MarketingVictoria Isley
This document provides information about DMAI (Destination Marketing Association International) and the role of official destination marketing organizations (DMOs). It notes that DMAI protects and advances the success of 600 DMO member organizations with annual budgets totaling $2 billion across 13 U.S. states and 13 countries. DMAI advocates for the DMO industry and advances the DMO professional.
Victoria Isley is the Chief Operating Officer of DMAI, which represents over 600 destination marketing organization (DMO) member organizations with annual budgets totaling $2 billion across 14 U.S. states and 13 countries. DMAI works to advocate for the DMO industry, advance the DMO profession, and protect and advance the success of official destination marketing worldwide. DMOs influence over 1 in 5 hotel room nights in the U.S. and 38 million group hotel room nights, with U.S. DMOs investing $4.6 billion annually in leisure marketing.
Web and Mobile Payments are gaining traction in Nigeria today. This slide presents the facts and figures behind these channels and seeks to recommend how uptake can be stimulated by consumers
This document encourages the reader to be a reviewer for the UPA 2012 conference by outlining the benefits and process. It states that reviewing only takes a few minutes to apply, allows one to help shape the conference, and exposes the reviewer to new ideas in the field. The document provides details on what can be reviewed, such as tutorials and presentations. It also gives tips for writing a high quality review, such as focusing on both positives and constructive criticism while being as descriptive as possible.
The document outlines three policy strategies to address drug issues: 1) increasing law enforcement and border security, 2) investing in community treatment programs, and 3) educating youth and controlling drug distribution. Each strategy lists pros and cons. Strategy 1 focuses on enforcement but risks targeting youth and dangerous dealer work. Strategy 2 helps addicts but may not address root causes. Strategy 3 could lower risks through education but legalization may backfire if not properly implemented and controlled. The document concludes by summarizing the three strategies.
The village square was recently renovated and hosts the town hall and orchestra performances for festivals. The only church in the village holds processions of the virgin statue to a nearby town. In the summer, residents swim in the large Pinara river reservoir, which fills starting in June after being empty in winter. The 14th century castle was the site of a romance between King Alfonso VI and Zaida but was later destroyed, and has been under reconstruction for about 6 years.
Las Leyes de Reforma fueron una serie de decretos y leyes promulgados en México durante la segunda mitad del siglo XIX que tuvieron como objetivo transformar al país de una nación conservadora y católica gobernada por la Iglesia a un estado laico. Las leyes, impulsadas por figuras liberales como Benito Juárez y Sebastián Lerdo de Tejada, nacionalizaron los bienes de la Iglesia, establecieron el matrimonio civil, eliminaron los fueros clericales y separaron la Iglesia del Estado, entre otras
6. • Лесен Логин с натискане на един бутон
• Използват се данните от FB акаунт на готово
• Дава възможност за получаване на информация за:
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