Facebook Graph Search, News Feed and Patents

Facebook Graph Search, Newsfeed & Patents

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e c Photos + Likes = BUSINESS
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Friends +
© © Tech Corp Int. Consultants, Singapore
contact@techcorpgroup.com

Structured Search Engine
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People Photos Places Pages

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Innovative Search = Date + Information + Connections


Graph Search - Example
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Facebook News Feed
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Status updates + Photos + Videos + Links + Apps
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News Feed Algorithm determines Top Stories based on:

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cNumber of comments
●

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●

e Who posted the story

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● Type of post

© Tech Corp Int. Consultants, Singapore

Facebook Search Patent
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A social networking system provides

United States Patent Application 20130013595

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relevant third-party content objects to

Title: “PROVIDING CONTEXT RELEVANT
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users by matching user location,

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SEARCH FOR A USER BASED ON

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interests, and other social information

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LOCATION AND SOCIAL INFORMATION” with the content, location, and

Filed: 09/14/2012

C o timing associated with the content

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objects.

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Facebook Search Patent
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● Content objects provided based
on relevance scores specific to
a user.
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● Relevance scores may be

eg
calculated based on the user's
previous interactions with

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content object notifications, or

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● based on interests that are

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common between the user and

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his or her connections in the

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social network.


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Social networking system 130 includes:

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a web server 210, an action logger 215, an API request server 220, a relevance and ranking

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engine 225, a content object classifier 260, a notification controller 265, an action log 230, a

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third-party content object exposure log 232, an inference module 275, an authorization server

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235, a search module 280, an ad targeting module 285, a user interface module 290, a user

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profile store 240, a connection store 245, a third-party content store 250, and a location store

255.

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FIG. 8a is a sample screenshot of how
a context search query for coffee may
be displayed, wherein coffee locations

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may be displayed as pins, and listed in

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order according to their relevance

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scores.
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eg
FIG. 8c is a sample screenshot of how

p L a context search query for the locations

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of nearby movies and movie theaters

C o may be displayed, wherein the pins and
text are displayed and ordered

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according to the relevance scores

e c associated with movie theaters nearby

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to the user's location, and the movies
those movie theaters are currently

© showing. Critical reviews or star ratings
of movies may also be displayed.

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FIG. 10 is a sample screenshot illustrating one embodiment of an advertisement

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dashboard allowing a merchant to control the distribution of advertisements provided

to users of a social networking system. The advertisement dashboard allows

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merchants to control how their advertisements are distributed by bidding on the price

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they are willing to pay to have their advertisements distributed with respect to specific

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third-party content objects.


Facebook News Feed Patent
United States Patent 8352859
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Title: “Dynamically providing a feed of stories
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about a user of a social networking system”

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Filed: 02/10/2010

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To display a news feed in a social network environment, a social networking system
generates news items regarding activities associated with a user of a social network

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environment.

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The social networking system may also attach an informational link associated with at least

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one of the activities to at least one of the news items, limit access to the news items to a

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predetermined set of viewers, and assign an order to the news items.
The news items may be displayed in the assigned order to at least one viewing user of the

©
●

predetermined set of viewers, and the number of news items displayed may be dynamically
limited.

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An exemplary

g a environment 100 for

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environment

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An exemplary screen shot 400 of one or more

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●

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news items 402 displayed to the viewing user
101a

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● An active link 408 may be attached to one or

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more of the news items 402. The active links

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enable the viewing user 101a to participate in the
same activity or a similar related activity as the

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r psubject user 101b, or take a related action.
For example, the exemplary informational link 408

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may enable the viewing user 101a to download a

e c photo from Joy Lee's photo album. “Share” may

T enable the viewing user 101a to forward the photo

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from Joy Lee's photo album to someone else.


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An exemplary process for generating and displaying

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a news feed about activities of a user of a social

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network

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Get in Touch
Full Profile: http://www.linkedin.com/in/rahuldevkumar

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Email: info (at) techcorplegal (dot) com
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Facebook Graph Search, News Feed and Patents

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