This document discusses a design project aimed at changing racial perceptions. It identifies that while some claim the US is post-racial, many still judge and stereotype people based on skin color alone rather than who they are as individuals. Research, branding, and motion graphics will be used for the Nudge Design Studio project to address this problem.

1. Research, Branding, Motion Graphic for Nudge Design Studio Desmond Jackson
Changing Racial Perceptions

2. Research, Branding, Motion Graphic for Nudge Design Studio Desmond Jackson
Identified Problem
Although Many claim America to be a post
racial society, many still judge and stereotype
others based upon their skin color, without
getting to know who they are.

3. Research, Branding, Motion Graphic for Nudge Design Studio Desmond Jackson
Observations

4. Research, Branding, Motion Graphic for Nudge Design Studio Desmond Jackson
Observations