FA102a Assignment 2

1. Nanotech Human Enhancements Ryoji Miyajima
FA102A
Research and Speculative
Product/Service Development

2. Nanotech Human Enhancements Ryoji Miyajima
Assignment 1, Research
“Nanoethics and Human Enhancement”
https://www.kurzweilai.net/nanoethics-and-human-enhancement

3. Nanotech Human Enhancements Ryoji Miyajima
Assignment 1, Research
“Nanotech-based human enhancements will become
technologically viable in the near future.”
http://content.time.com/time/magazine/0,9263,7601110221,00.html

4. Nanotech Human Enhancements Ryoji Miyajima
Assignment 1, Research
“People have been trying to enhance their physical and mental
capabilities for thousands of years, sometimes successfully –
and sometimes with inconclusive, comic and even tragic
results.”
https://www.pewresearch.org/science/2016/07/26/human-enhancement-the-scientific-and-ethical-dimensions-of-striving-for-perfection/

5. Nanotech Human Enhancements Ryoji Miyajima
Assignment 1, Future Product or Service
Life Improvement Through Human Enhancement
- Improved performance of body and mind.
- Ability to deliver desired human characteristics.
- Improved quality of life.

6. Nanotech Human Enhancements Ryoji Miyajima
• Header Text is News Gothic MT
• Body text is Lucida Sans

7. Nanotech Human Enhancements Ryoji Miyajima
• Header Text is Lucida Sans
• Body text is News Gothic MT

8. Nanotech Human Enhancements Ryoji Miyajima
• Header text is Lucida Sans
• Body text is Gill Sans
• The header font is Lucida Sans and the body text is Gill Sans Nova. I
chose this combination over the others because I like the balance
between the block like structure and the use of curves in the design of
the letters.

9. Nanotech Human Enhancements Ryoji Miyajima
Source for Brand Character Words
Gorillaz – Plastic Beach album
Songs
• Welcome to the World of the Plastic Beach
• Rhinestone Eyes
https://img.secure.cdn-2.warnerartists.net/media/catalog/product/cache/4243/image/1200x/9df78eab33525d08d6e5fb8d27136e95/g/o/gorillaz_plasticbeach_packshot_cdalbum.jpg

10. Nanotech Human Enhancements Ryoji Miyajima
Naming Process
Logic – Logi
Respirocyte – cy
Animate – te
Logicyte
https://www.kurzweilai.net/nanoethics-and-human-enhancement
https://gorillaz.fandom.com/wiki/Welcome_to_the_World_of_the_Plastic_Beach

11. Nanotech Human Enhancements Ryoji Miyajima
Brand Character Diagram Persona
Focus
Welcome
Clear
Tone
Future
Animate
Power
Language
Peace
Fascinate
Smooth
Purpose
Revolution
Devotion
Teach
LOGICYTE