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f8 for Marketers
Businesses will be better in a
connected world. Facebook connects
people and their friends to the things
they care about.
1   New Timeline = deeper connections
1   New Timeline = deeper connections
    Apps help people tell their story as an essential part of
    Timeline
1   New Timeline = deeper connections
    Marketers can send more relevant messages to people
    based on the things they care about


    Fidji adds a movie app to her        A movie studio can now target ads to the
    Timeline, and starts sharing the     people who have added a movie app and
    movies she’s watching with friends   are watching comedy movies

                                          Sponsored
                                          A Movie Studio
2   More opportunities for people to
    talk about your business



                                                      Fidji Simo cooked recipes
                                                      via Recipe Box



             Fidji Simo cooked a Roast
             Chicken via Recipe Box

                                  TICKER   TIMELINE                   NEWS FEED
Should you create an app?

                     20%
                     Budget to
                     build app




                                 80%
                                 Budget to
                                 promote it




                                              Do people already engage
Do you have an   Do you have budget           with your business on an
audience?        to promote it?               ongoing basis?
Creating winning apps

  1   Focus on
      people     2    Enable great
                      storytelling               3   Create great
                                                     experiences


                     Fidji Simo cooked a Roast       Fidji Simo cooked recipes
                     Chicken via Recipe Box          via Recipe Box



                     Fidji Simo wants a Red
                     Cocktail Dress via
                     FabDresses.com



                     Fidji Simo listened to
                     Coldplay on Spotify
Facebook:
Building Essential Connections
F8 for marketers

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F8 for marketers

  • 1.
  • 3. Businesses will be better in a connected world. Facebook connects people and their friends to the things they care about.
  • 4. 1 New Timeline = deeper connections
  • 5. 1 New Timeline = deeper connections Apps help people tell their story as an essential part of Timeline
  • 6. 1 New Timeline = deeper connections Marketers can send more relevant messages to people based on the things they care about Fidji adds a movie app to her A movie studio can now target ads to the Timeline, and starts sharing the people who have added a movie app and movies she’s watching with friends are watching comedy movies Sponsored A Movie Studio
  • 7. 2 More opportunities for people to talk about your business Fidji Simo cooked recipes via Recipe Box Fidji Simo cooked a Roast Chicken via Recipe Box TICKER TIMELINE NEWS FEED
  • 8. Should you create an app? 20% Budget to build app 80% Budget to promote it Do people already engage Do you have an Do you have budget with your business on an audience? to promote it? ongoing basis?
  • 9. Creating winning apps 1 Focus on people 2 Enable great storytelling 3 Create great experiences Fidji Simo cooked a Roast Fidji Simo cooked recipes Chicken via Recipe Box via Recipe Box Fidji Simo wants a Red Cocktail Dress via FabDresses.com Fidji Simo listened to Coldplay on Spotify