Eugene Schueller was a chemist who created the first hair dye in 1910. L'Oreal expanded across Europe, Asia, Africa, and North and South America between 1910-1913. According to Interbrand's 2006 Brands Report, L'Oreal was the second best selling brand that year generating $6.3 billion, behind Gillette. L'Oreal had over 25,000 employees according to the document.